![History of coke
Coca-Cola, or Coke, is a carbonated soft drink
manufactured by The Coca-Cola Company.
Originally marketed as a temperance drink and
intended as a patent medicine, it was invented
in the late 19th century by John Stith
Pemberton and was bought out by
businessman Asa Griggs Candler, whose
marketing tactics led Coca-Cola to its
dominance of the world soft-drink market
throughout the 20th century.[1] The drink's
name refers to two of its original ingredients:
coca leaves, and kola nuts (a source of caffeine).
The current formula of Coca-Cola remains a
trade secret; however, a variety of reported
recipes and experimental recreations have been
published.](https://image.slidesharecdn.com/m1-210913140012/85/M1-powerpoint-to-slideshare-unit-20-2-320.jpg)
![History of Pepsi
Pepsi was first introduced as "Brad's Drink"[1] in New
Bern, North Carolina, United States, in 1893 by Caleb
Bradham, who made it at his drugstore where the
drink was sold.
It was renamed Pepsi-Cola in 1898, "Pepsi" because it
was advertised to relieve dyspepsia (today more
commonly known as indigestion or an upset stomach)
and "Cola" referring to the cola flavour. Some have
also suggested that "Pepsi" may have been a
reference to the drink aiding digestion like the
digestive enzyme pepsin, but pepsin itself was never
used as an ingredient to Pepsi-Cola.
The original recipe also included sugar and vanilla.
Bradham sought to create a fountain drink that was
appealing and would aid in digestion and boost
energy.](https://image.slidesharecdn.com/m1-210913140012/85/M1-powerpoint-to-slideshare-unit-20-3-320.jpg)
M1 powerpoint to slideshare unit 20
- 2. History of coke Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.[1] The drink's name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published.
- 3. History of Pepsi Pepsi was first introduced as "Brad's Drink"[1] in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (today more commonly known as indigestion or an upset stomach) and "Cola" referring to the cola flavour. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.
- 4. Cross media pathways for coke In 2013, Coca Cola aired a heartfelt commercial. The ad spot featured actors singing the Patriotic tune “America the Beautiful” in 7 different languages. The company called the ad “It’s Beautiful,” and it was indeed moving to many people. This is what advertising specialists refer to as inclusive marketing. The ad appeals to a wide variety of demographics, old, young, and capitalizes on the diverse American population. “The new spot reinforces the sentiment of unity and that America is beautiful and Coca-Cola is for everyone,” reported a Coca Cola representative on their corporate blog, “the overall message of inclusion communicated by the ad reflects some of Coca- Cola’s most important values.”
- 5. Cross media pathways for Pepsi PepsiCo is in the process of building out an in-house team dedicated to bridging data with media planning in anticipation of the company’s “data-driven future”, The Drum has learned. The North American outfit will be known internally as the media and consumer data team. It comes with a remit of bringing together the “science of data with media insights and activation” and shaping the beverage company’s core digital media and adtech strategies, according to postings on its jobs site.
- 6. How Pepsi features Pepsi’s cans change frequently as their whole cans were changed to suit the theme of the world cup by putting footballers on the can and making adverts with them in it.
- 7. How coke features coca cola features a lot during the festive season as the coca cola truck travels up and down the country.