Unit 20 p2
- 1. Movie mood board Demonic and unnatural elements Dark sinister tone Play on peoples fears like puppets and inanimate objects Pale and ghost like characters and a unique back story (pennywise only comes around every 27 years) Action and danger to play on peoples thoughts and emotions
- 3. Horror films
- 4. My chosen thriller advertising campaign My chosen advertising campaign is batman: the dark knight. I chose this as it had some of the biggest actors in the world like heath ledger, Christian bale, Cillian murphy etc. also it was the biggest hyped movie of the year. It was a huge movie that year as it made the joker the most dangerous and crazy has ever been.
- 5. Aims and objectives of this campaign The aims and objectives of this campaign was to show the fans how crazy but how clever he was in the films with his negotiating techniques but his main goal was to turn Harvey dent into a criminal (two face). to get into character heath ledger locked himself into a room to create the craziest joker there had ever been.
- 6. Key messages The main messages throughout the film was about standing up against injustice and to face your fears. A main quote repeated through the film was ‘you either die a hero, or live long enough to see yourself become the villain’. The main message was about justice and fighting for what's right.
- 7. Approach Christopher Nolan's approach to the production of this movie was to make the props like the gadgets really appeal to the viewers. We see batman use things like the emp rifle to create a sonar around a building enabling him to see it at night. His biggest approach was giving classic villains screen time like two face, joker and scarecrow. These villains really appealed to the viewers as they hadn’t been seen on screen in a long time. He also showed people a new bat mobile which instantly took to peoples hearts as it was unique and was fully armoured. It also had a bat bike built into the car
- 8. representation. The representation for this film was to show how broken and wrong society is. It was portrayed to show batman as the hero of Gotham and his enemy joker was the destroyer. The representation was also to show the difference in society as Bruce Wayne was deemed as the ‘prince of Gotham’ and the joker was the ‘prince of crime’. These two were shown as very different but similar and were also seen as one.
- 9. Advertising campaign The advertising campaign for this movie was done in a very unique way as they created an online newspaper called the Gotham times and you could actually get it sent to your house. Another way they advertised the movie was through billboards of the famous bat logo and the date the movie dropped. the most unique was this movie was advertised however was through the unique dollar bills known as ‘jokerized’ dollar bills. they had clues on them to a certain vantage point where you could see a plane writing ha ha in the sky
- 10. Target audience The target audience for this film was for classic batman fans and new ones. It was also appealing for people who like a classic rivalry between good and bad.
- 11. logistics 1: created over $1 billion in revenue. 2: it’s the 16th highest grossing film of all time. 3: the film received 8 academy award nominations. 4: heath ledger (joker) won an Oscar. 5: it won an award for best sound editing. 6: film finished filming on 22nd of January 2008