Magnet 360 Executive Summit - Fall '10 - Curated Content Marketing Intro
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Curation Station is a software tool that allows organizations to curate and control content on their websites and social media channels similar to how DJs curate music playlists. It aims to bring more efficiency to the historically expensive and time-consuming processes of content creation, selection, and sharing for brands. The tool aggregates content from various sources and allows users to select and publish relevant pieces to their online properties.
Magnet 360 Executive Summit - Fall '10 - Curated Content Marketing Intro
- 1. QUICK INTRO: CURATED CONTENT MARKETING Nice to meet you. Thanks for having us.
- 2. Curation Station is a software as service tool kit for organizations to control content on websites and Facebook like DJs do on radio stations.
- 7. Content in most areas is underperforming.
- 8. Historically, content creation and curation is for the richest of brands because of the time and money involved in doing it well.
- 9. Curation Station brings efficiency to the process of gathering, selecting, and sharing content.
- 16. THANK YOU!
- 17. APPENDIX
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- 25. INDEXING IS NOT ENOUGH
- 26. AGGREGATION FAILS Major League Baseball MIN+CLE+Twins+Indians=