This document discusses Oracle's Maximum Availability Architecture (MAA) best practices for Oracle Database 12c. MAA is Oracle's blueprint for achieving high availability using its integrated suite of high availability technologies. It addresses preventing outages, tolerating planned and unplanned outages transparently, and enabling fast recovery. The document outlines technologies like Real Application Clusters, Data Guard, Automatic Storage Management, and Recovery Manager. It provides details on how MAA leverages these technologies to enable features such as fast failover, transparent application failover, scalability, and data protection.