This presentation discusses several high availability best practices from Oracle's Maximum Availability Architecture (MAA) team for minimizing planned and unplanned downtime. It provides examples of how features like Oracle Data Guard, database restore points, transportable tablespaces, and Real Application Clusters can be used to reduce downtime for maintenance activities like database upgrades and platform migrations. Specific tips are provided around tuning Data Guard configurations, using flashback technology to create database clones for testing, and leveraging SQL Apply to minimize downtime during upgrades. Real-world examples from Oracle customers like The Hartford are also presented.