What You Need to Know About Event Technology
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The document discusses event technology strategies and trends, emphasizing the need for effective goal identification and audience engagement. It highlights the development of a new software product aimed at improving communication, task management, and logistics for event planners. The product, launching in beta in March 2013, supports mobility and simplifies the event planning process.
![@lizkingevents #mace13
[strategy first]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-3-320.jpg)
![@lizkingevents #mace13
[targets]
• Evaluate the good.
(and the not-so-
good)
• Envision the ideal.
• Take a dose of
reality.
• Write it down, and
make it
measurable.](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-5-320.jpg)
![@lizkingevents #mace13
[audience]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-6-320.jpg)
![@lizkingevents #mace13
[gadgets]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-7-320.jpg)
![@lizkingevents #mace13
[trends]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-14-320.jpg)
![@lizkingevents #mace13
[create picture perfect moments]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-15-320.jpg)
![@lizkingevents #mace13
[capture videos]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-16-320.jpg)
![@lizkingevents #mace13
[capture videos]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-17-320.jpg)
![@lizkingevents #mace13
[capture videos]
TOUT](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-18-320.jpg)
![@lizkingevents #mace13
[capture videos]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-19-320.jpg)
![@lizkingevents #mace13
[multi-use apps]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-20-320.jpg)
![@lizkingevents #mace13
[multi-use apps]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-21-320.jpg)
![@lizkingevents #mace13
[leveraging your smart audience]
Embrace the Einsteins in your audience](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-23-320.jpg)
![@lizkingevents #mace13
[aggregate everything]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-25-320.jpg)
![@lizkingevents #mace13
[aggregate everything]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-26-320.jpg)
![@lizkingevents #mace13
[one stop shopping]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-29-320.jpg)
![@lizkingevents #mace13
[social tracking/ROI]
HOOTSUITE](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-37-320.jpg)
![@lizkingevents #mace13
[social tracking/ROI]](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-38-320.jpg)
![@lizkingevents #mace13
[social tracking/ROI]
CROWDBOOSTER](https://image.slidesharecdn.com/maceworkshop-130205212203-phpapp02/85/What-You-Need-to-Know-About-Event-Technology-39-320.jpg)
What You Need to Know About Event Technology
- 1. @lizkingevents #mace13 event technology: Strategy and Trends – What You Need to Know
- 2. @lizkingevents #mace13 Liz King • Owner of Liz King Events • Co-Founder of PlannerTech Event Technology Showcase • Event Tech of the Week • Event Alley Radio Show • Power Branding Online Class Series
- 5. @lizkingevents #mace13 [targets] • Evaluate the good. (and the not-so- good) • Envision the ideal. • Take a dose of reality. • Write it down, and make it measurable.
- 8. @lizkingevents #mace13 The LKE T.I.P Goals
- 9. @lizkingevents #mace13 The LKE T.I.P Identify Goals Audience
- 10. @lizkingevents #mace13 The LKE T.I.P Consider Identify Goals Experience Audience Levels
- 11. @lizkingevents #mace13 The LKE T.I.P Consider Target Identify Goals Experience Product Audience Levels Integrations
- 12. @lizkingevents #mace13 The LKE T.I.P Consider Target Identify Support Goals Experience Product Audience Plans Levels Integrations
- 13. @lizkingevents #mace13 The Evolution of Event Technology
- 15. @lizkingevents #mace13 [create picture perfect moments]
- 18. @lizkingevents #mace13 [capture videos] TOUT
- 23. @lizkingevents #mace13 [leveraging your smart audience] Embrace the Einsteins in your audience
- 27. SPLASH THAT @lizkingevents #mace13
- 29. @lizkingevents #mace13 [one stop shopping]
- 31. @lizkingevents #mace13 We’re working with 30+ event planners to create a revolutionary new software product for event planning. In working with them, we’ve discovered some major pain points that affect all event planners, large and small.
- 32. @lizkingevents #mace13 Communication We are bringing all stakeholders in the event planning process in to one feed. Discussion and collaboration happen seamlessly. Review phone calls, emails, faxes and even text messages in one place.
- 33. @lizkingevents #mace13 Task Management We are creating innovative task management features for event planners. Easily delegate tasks to suppliers, sponsors, team members or any contact. Prioritize your tasks, set critical path dates and tackle your task list more effectively.
- 34. @lizkingevents #mace13 Mobility We believe your event management should go where you go... If you can touch it, you can plan on it.
- 35. @lizkingevents #mace13 Logistics Event planners have to juggle a lot of logistics. We provide tools to make logistic management a much smoother and simpler process. Focus on the items that need your attention, delegate where it makes sense and even formulate your plan of attack.
- 36. @lizkingevents #mace13 Our product will be launching in beta form in March 2013. To learn more, please visit www.onelobby.com and sign up to our mailing list!
- 37. @lizkingevents #mace13 [social tracking/ROI] HOOTSUITE
- 39. @lizkingevents #mace13 [social tracking/ROI] CROWDBOOSTER
Editor's Notes
- #7: DemographicsUser behaviorUser “level”Social network cultureTech capability of venue
- #8: Focus on must-havesFit tech to event. Don’t fit event to tech.Work with people who will work with you
- #16: Make it shareable!!!! Use Twitter handles – make it clear
- #17: Make it shareable!!!! Use Twitter handles – make it clear
- #18: Make it shareable!!!! Use Twitter handles – make it clear
- #19: Make it shareable!!!! Use Twitter handles – make it clear
- #20: Make it shareable!!!! Use Twitter handles – make it clear
- #22: Html5 vs native appsPeople are tired of downloading appsMust be multi-use
- #24: Are the speakers at your educational sessions always the smartest?How can we leverage ideas of participants?
- #26: Everyone has different social media habits – how can you control this for your events?
- #27: Everyone has different social media habits – how can you control this for your events?
- #30: The race to the finish line – who can create a workable one-stop-shop first?Keep your eye on OneLobby
- #38: The race to the finish line – who can create a workable one-stop-shop first?Keep your eye on OneLobby
- #39: The race to the finish line – who can create a workable one-stop-shop first?Keep your eye on OneLobby
- #40: The race to the finish line – who can create a workable one-stop-shop first?Keep your eye on OneLobby