microeconomics The branch of
economics that examines the functioning
of individual industries and the behavior
of individual decision-making units—that
is, business firms
and households.
MICROECONOMICS AND
MACROECONOMICS
macroeconomics The branch of economics
that examines the economic behavior of
aggregates—income, employment, output,
and so on—on a national scale.
Microeconomics looks at the individual unit—the household, the firm, the industry. It
sees and examines the “trees.” Macroeconomics looks at the whole, the aggregate. It
sees and analyzes the “forest.”
positive economics An approach
to economics that seeks to
understand behavior and the
operation of systems without
making judgments. It describes
what exists and how it works.
normative economics An approach
to economics that analyzes outcomes of
economic behavior, evaluates them as
good or bad, and may prescribe courses
of action. Also called policy economics.
ceteris paribus, or all else equal
A device used to analyze the
relationship between two variables while
the values of other variables are held
unchanged.
All Else Equal: Ceteris Paribus
Using the device of ceteris paribus is one part of the process of abstraction. In formulating
economic theory, the concept helps us simplify reality to focus on the relationships
that interest us.
The most common method of expressing
the quantitative relationship between two
variables is graphing that relationship on
a two-dimensional plane.
Expressing Models in Words, Graphs, and
Equations
Cautions and Pitfalls
The Post Hoc Fallacy
post hoc, ergo propter hoc
Literally, “after this (in time), therefore
because of this.” A common error made
in thinking
about causation: If Event A happens
before Event B, it is not necessarily true
that A caused B.
ECONOMIC POLICY
Criteria for judging economic outcomes:
1. Efficiency
2. Equity
3. Growth
4. Stability
efficiency In economics,
allocative efficiency. An efficient
economy is one that produces
what people want at the least
possible cost.
Efficiency
equity Fairness.
Equity
economic growth An increase
in the total output of an economy.
Growth
stability A condition in which
national output is growing steadily,
with low inflation and full
employment of resources.
Stability
A graph is a two-dimensional representation
of a set of numbers, or data.
HOW TO READ AND UNDERSTAND
GRAPHS
A time series
graph shows how
a single variable
changes over time.
TIME SERIES
GRAPH
FIGURE 1A.1 Total Disposable
Personal Income in the United States:
1975–2005 (in billions of dollars)
The Cartesian coordinate
system is the most
common method of
graphing two variables.
This system is constructed
by simply drawing two
perpendicular lines: a
horizontal line, or X-axis,
and a vertical line, or Y-
axis. The axes contain
measurement scales that
intersect at 0 (zero). This
point is called the origin.
GRAPHING TWO VARIABLES ON A
CARTESIAN
COORDINATE SYSTEM
FIGURE 1A.2 A Cartesian Coordinate
System
TABLE 1A.1 Total Disposable Personal Income in
the United
States, 1975–2005 (in billions of dollars)
YEAR TOTAL DISPOSABLE
PERSONAL INCOME
YEAR TOTAL
DISPOSABLE
PERSONAL
INCOME
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1,181.4
1,299.9
1,436.0
1,614.8
1,808.2
2,019.8
2,247.9
2,406.8
2,586.0
2,887.6
3,086.5
3,262.5
3,459.5
3,752.4
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
4,016.3
4,293.6
4,474.8
4,754.6
4,935.3
5,165.4
5,422.6
5,677.7
5,968.2
6,355.6
6,627.4
7,120.2
7,393.2
7,827.7
8,159.9
8,646.9
8,945.6
PLOTTING INCOME AND CONSUMPTION
DATA
FOR HOUSEHOLDS
TABLE 1A.2 Consumption
Expenditures
and Income, 2003
AVERAGE
INCOME
BEFORE
TAXES
AVERAGE
CONSUMPTION
EXPENDITURES
Bottom
fifth 2nd
fifth
3rd fifth
4th fifth
Top fifth
$ 8,201
21,478
37,542
61,132
127,146
$ 18,492
26,729
36,213
50,468
81,731
This line slopes upward, indicating that
there seems to be a positive
relationship between income and
spending.
Points A and B, above the 45° line,
show that consumption can be greater
than income.
FIGURE 1A.3 Household
Consumption
and Income
The slope of the line indicates whether the
relationship between the variables is positive or
negative.
15
of
36
A downward-sloping
line describes a
negative relationship
between X and Y.
An upward-sloping
line describes a
positive relationship
between X and Y.
FIGURE 1A.4 A Curve with (a) Positive Slope and (b)
Negative Slope
16
of
36
FIGURE 1A.5 Changing Slopes Along
Curves
17
of
36
FIGURE 1A.6 National Income and
Consumption
The Economic Problem:
Scarcity and Choice
THE ECONOMIC PROBLEM:
SCARCITY AND CHOICE
FIGURE 2.1 The Three Basic
Questions
Three basic questions must be answered in order to
understand an economic system:
• What goods and services to produce & how
much?
• How is it produced?
• Who gets what is produced?
capital Things that are
themselves produced and that
are then used in the production
of other goods and services.
THE ECONOMIC PROBLEM:
SCARCITY AND CHOICE
factors of production (or factors)
The inputs into the process of
production. Another word for resources.
production The process
that transforms scarce
resources into useful goods
and services.
THE ECONOMIC PROBLEM:
SCARCITY AND CHOICE
inputs or resources Anything
provided by nature or previous
generations that can be used directly or
indirectly to satisfy human wants.
outputs Usable products.
Nearly all the same basic
decisions that characterize
complex economies must also be
made in a simple
economy.
SCARCITY, CHOICE, AND OPPORTUNITY
COST
SCARCITY AND CHOICE
IN A ONE-PERSON
ECONOMY
The concepts of constrained
choice and scarcity are
central to the discipline of
economics.
Opportunity Cost
SCARCITY, CHOICE, AND OPPORTUNITY
COST
opportunity costs The best
alternative that we give up, or forgo,
when we make a choice or decision.
Specialization, Exchange, and
Comparative Advantage
SCARCITY, CHOICE, AND OPPORTUNITY
COST
theory of comparative advantage
Ricardo’s theory that specialization and
free trade will benefit all trading parties,
even those that may be absolutely more
efficient producers.
SCARCITY, CHOICE, AND OPPORTUNITY
COST
absolute advantage A producer has
an absolute advantage over another in
the production of a good or service if it
can produce that product using fewer
resources.
comparative advantage A producer
has a comparative advantage over
another in the production of a good or
service if it can produce that product at a
lower opportunity cost.

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Macro and micro econ

  • 1. microeconomics The branch of economics that examines the functioning of individual industries and the behavior of individual decision-making units—that is, business firms and households. MICROECONOMICS AND MACROECONOMICS macroeconomics The branch of economics that examines the economic behavior of aggregates—income, employment, output, and so on—on a national scale. Microeconomics looks at the individual unit—the household, the firm, the industry. It sees and examines the “trees.” Macroeconomics looks at the whole, the aggregate. It sees and analyzes the “forest.”
  • 2. positive economics An approach to economics that seeks to understand behavior and the operation of systems without making judgments. It describes what exists and how it works. normative economics An approach to economics that analyzes outcomes of economic behavior, evaluates them as good or bad, and may prescribe courses of action. Also called policy economics.
  • 3. ceteris paribus, or all else equal A device used to analyze the relationship between two variables while the values of other variables are held unchanged. All Else Equal: Ceteris Paribus Using the device of ceteris paribus is one part of the process of abstraction. In formulating economic theory, the concept helps us simplify reality to focus on the relationships that interest us.
  • 4. The most common method of expressing the quantitative relationship between two variables is graphing that relationship on a two-dimensional plane. Expressing Models in Words, Graphs, and Equations
  • 5. Cautions and Pitfalls The Post Hoc Fallacy post hoc, ergo propter hoc Literally, “after this (in time), therefore because of this.” A common error made in thinking about causation: If Event A happens before Event B, it is not necessarily true that A caused B.
  • 6. ECONOMIC POLICY Criteria for judging economic outcomes: 1. Efficiency 2. Equity 3. Growth 4. Stability
  • 7. efficiency In economics, allocative efficiency. An efficient economy is one that produces what people want at the least possible cost. Efficiency equity Fairness. Equity
  • 8. economic growth An increase in the total output of an economy. Growth stability A condition in which national output is growing steadily, with low inflation and full employment of resources. Stability
  • 9. A graph is a two-dimensional representation of a set of numbers, or data. HOW TO READ AND UNDERSTAND GRAPHS
  • 10. A time series graph shows how a single variable changes over time. TIME SERIES GRAPH FIGURE 1A.1 Total Disposable Personal Income in the United States: 1975–2005 (in billions of dollars)
  • 11. The Cartesian coordinate system is the most common method of graphing two variables. This system is constructed by simply drawing two perpendicular lines: a horizontal line, or X-axis, and a vertical line, or Y- axis. The axes contain measurement scales that intersect at 0 (zero). This point is called the origin. GRAPHING TWO VARIABLES ON A CARTESIAN COORDINATE SYSTEM FIGURE 1A.2 A Cartesian Coordinate System
  • 12. TABLE 1A.1 Total Disposable Personal Income in the United States, 1975–2005 (in billions of dollars) YEAR TOTAL DISPOSABLE PERSONAL INCOME YEAR TOTAL DISPOSABLE PERSONAL INCOME 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1,181.4 1,299.9 1,436.0 1,614.8 1,808.2 2,019.8 2,247.9 2,406.8 2,586.0 2,887.6 3,086.5 3,262.5 3,459.5 3,752.4 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4,016.3 4,293.6 4,474.8 4,754.6 4,935.3 5,165.4 5,422.6 5,677.7 5,968.2 6,355.6 6,627.4 7,120.2 7,393.2 7,827.7 8,159.9 8,646.9 8,945.6 PLOTTING INCOME AND CONSUMPTION DATA FOR HOUSEHOLDS
  • 13. TABLE 1A.2 Consumption Expenditures and Income, 2003 AVERAGE INCOME BEFORE TAXES AVERAGE CONSUMPTION EXPENDITURES Bottom fifth 2nd fifth 3rd fifth 4th fifth Top fifth $ 8,201 21,478 37,542 61,132 127,146 $ 18,492 26,729 36,213 50,468 81,731 This line slopes upward, indicating that there seems to be a positive relationship between income and spending. Points A and B, above the 45° line, show that consumption can be greater than income. FIGURE 1A.3 Household Consumption and Income
  • 14. The slope of the line indicates whether the relationship between the variables is positive or negative.
  • 15. 15 of 36 A downward-sloping line describes a negative relationship between X and Y. An upward-sloping line describes a positive relationship between X and Y. FIGURE 1A.4 A Curve with (a) Positive Slope and (b) Negative Slope
  • 16. 16 of 36 FIGURE 1A.5 Changing Slopes Along Curves
  • 17. 17 of 36 FIGURE 1A.6 National Income and Consumption
  • 19. THE ECONOMIC PROBLEM: SCARCITY AND CHOICE FIGURE 2.1 The Three Basic Questions Three basic questions must be answered in order to understand an economic system: • What goods and services to produce & how much? • How is it produced? • Who gets what is produced?
  • 20. capital Things that are themselves produced and that are then used in the production of other goods and services. THE ECONOMIC PROBLEM: SCARCITY AND CHOICE factors of production (or factors) The inputs into the process of production. Another word for resources.
  • 21. production The process that transforms scarce resources into useful goods and services. THE ECONOMIC PROBLEM: SCARCITY AND CHOICE inputs or resources Anything provided by nature or previous generations that can be used directly or indirectly to satisfy human wants. outputs Usable products.
  • 22. Nearly all the same basic decisions that characterize complex economies must also be made in a simple economy. SCARCITY, CHOICE, AND OPPORTUNITY COST SCARCITY AND CHOICE IN A ONE-PERSON ECONOMY
  • 23. The concepts of constrained choice and scarcity are central to the discipline of economics. Opportunity Cost SCARCITY, CHOICE, AND OPPORTUNITY COST opportunity costs The best alternative that we give up, or forgo, when we make a choice or decision.
  • 24. Specialization, Exchange, and Comparative Advantage SCARCITY, CHOICE, AND OPPORTUNITY COST theory of comparative advantage Ricardo’s theory that specialization and free trade will benefit all trading parties, even those that may be absolutely more efficient producers.
  • 25. SCARCITY, CHOICE, AND OPPORTUNITY COST absolute advantage A producer has an absolute advantage over another in the production of a good or service if it can produce that product using fewer resources. comparative advantage A producer has a comparative advantage over another in the production of a good or service if it can produce that product at a lower opportunity cost.

Editor's Notes

  • #3: Opportunity cost does not have to be measured in dollar terms. The value of an alternative activity is usually measured in both monetary and nonmonetary costs. Opportunity cost is referred to as implicit cost. Accountants count only explicit costs. Economic cost is higher than accounting costs because it includes implicit, or opportunity, cost.
  • #4: Opportunity cost does not have to be measured in dollar terms. The value of an alternative activity is usually measured in both monetary and nonmonetary costs. Opportunity cost is referred to as implicit cost. Accountants count only explicit costs. Economic cost is higher than accounting costs because it includes implicit, or opportunity, cost.
  • #5: Opportunity cost does not have to be measured in dollar terms. The value of an alternative activity is usually measured in both monetary and nonmonetary costs. Opportunity cost is referred to as implicit cost. Accountants count only explicit costs. Economic cost is higher than accounting costs because it includes implicit, or opportunity, cost.
  • #6: Opportunity cost does not have to be measured in dollar terms. The value of an alternative activity is usually measured in both monetary and nonmonetary costs. Opportunity cost is referred to as implicit cost. Accountants count only explicit costs. Economic cost is higher than accounting costs because it includes implicit, or opportunity, cost.
  • #7: Opportunity cost does not have to be measured in dollar terms. The value of an alternative activity is usually measured in both monetary and nonmonetary costs. Opportunity cost is referred to as implicit cost. Accountants count only explicit costs. Economic cost is higher than accounting costs because it includes implicit, or opportunity, cost.
  • #8: Opportunity cost does not have to be measured in dollar terms. The value of an alternative activity is usually measured in both monetary and nonmonetary costs. Opportunity cost is referred to as implicit cost. Accountants count only explicit costs. Economic cost is higher than accounting costs because it includes implicit, or opportunity, cost.
  • #9: Opportunity cost does not have to be measured in dollar terms. The value of an alternative activity is usually measured in both monetary and nonmonetary costs. Opportunity cost is referred to as implicit cost. Accountants count only explicit costs. Economic cost is higher than accounting costs because it includes implicit, or opportunity, cost.