Mothers Against Drunk Driving (MADD) is a non-profit organization formed in 1989 that works to prevent drunk driving and support victims of drunk driving crashes. Drunk driving takes a huge toll, as alcohol is a factor in 50% of motor vehicle crashes, killing over 9,000 people in the U.S. in 2011 alone. MADD aims to educate students and the public about the dangers and impacts of drunk driving through presentations, games, pamphlets and other materials to reduce drunk driving incidents and save lives.