Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today's Landscape
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The document discusses a webinar presentation by Madeline Stanionis of M+R about fundraising strategies for Mozilla. It provides tips for fundraising campaigns, including knowing your supporters, giving people things to do to engage them, riding momentum from successful campaigns, leveraging supporter voices, setting parameters rather than rigid rules, and using inspiration from other successful campaigns. The webinar was sponsored by M+R and covered Mozilla's results from testing different fundraising email content, finding a 26.3% increase in donors and 21.6% more revenue with the same average gift.
![Let it go! Let it go!
January 22,2014 | [Time] Eastern
Speaker: Madeline Stanionis,M+R
Thank you to our sponsors:](https://image.slidesharecdn.com/madelineimabletitgowebinar2015final-150310085622-conversion-gate01/85/Let-it-Go-Let-it-Go-Adapting-Fundraising-and-Engagement-Messaging-to-Today-s-Landscape-1-320.jpg)
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today's Landscape
- 1. Let it go! Let it go! January 22,2014 | [Time] Eastern Speaker: Madeline Stanionis,M+R Thank you to our sponsors:
- 2. Let us know what you’re thinking! ✳ Ask questions at any time by typing them into the Chat window within GoToWebinar and pressing Send
- 3. Let it go!
- 5. 33,301,239 people 300 email messages monthly Countless (literally) actions $159 million Whoa
- 9. It has always been this way
- 11. Nothing But Nets
- 12. 1. Know your people
- 13. Dissecting a Mozilla Supporter* Codes for fun Wears hoodies,and loves Mozilla apparel Thinks the internet should be free Really freaking hates the CIA and NSA Favors function over fashion Loves wikipedia *For brainstorm purposes only – think of this as an “aggregate” of a Mozillian
- 14. • Mission based copy • Institutional reasons to give • Reminder of tax- deductibility • Deadline Driven CONTROL ALL THAT STUFF + •Update on $ • Average gift • Assurance that if you give,we’ll stop emailing you…. • A reminder of “this is what you told us” via survey TEST
- 15. “We work in the open, we fundraise in the open” SHOW AND TELL
- 16. MOZILLA’S RESULTS! •26.3% more donors • 21.6% increase in revenue • Same average gift
- 17. 2. Give the people stuff to do.
- 22. 3. Ride the wave
- 27. 4. Take advantage of their voice
- 30. 5. Parameters & guidelines, not rules
- 33. 6. Inspiration
- 34. HRC’s red logo
- 35. HRC’s red logo