Magazine advert conventions
- 1. Magazine Advert Conventions (2012 Concert) (2012 Album) The font that they have used for the name of the artist is the original font that they have obtained since the artist had begun their career which is this album here. By continuing to use the same font helps the existing fans and the audience that are familiar with the artist to recognize them straight away. The title of the album „Lungs‟ is the largest as it is telling the audience right away what the album is called. Having it a fine bold again helps it to stand out. The size of the artists name is smaller showing that the album seems to be a bit more important wanting to make sure that it is seen. The Date of release and how you can purchase the album are both the same size showing that they are just as important as each other.
- 2. The style of language within this poster is direct. All of the words are straight for with no long sentences. The description as to what type of form you can purchase the album, is straight forward, one word answers. Instead of there being a sentence along the lines of “You can purchase the album on…” They already know that the audience would be asking that question. I would say that the writing is formal as I feel the artist is not trying to aim at a younger audience. Includes the singles Rabbit Heart (raise it up). Dog Days Are Over & Kiss With A Fist.
- 3. The main image that is used in this poster is the album cover itself. The only part that has been included and changed are the additional information underneath the title of the album. There is an advantage having the album cover presented on the poster as the audience will already be aware of what the album looks like, this will help them to identify it when they go to purchase the product.
- 4. There are only two colours used in this poster both being black and white. As the background colour of the album is already black it is used blends in with the rest of the poster. Including the the colour of the font on the album cover which remains within the poster. I find that having the black and white on the poster reflects well and makes the font easily visible. I also find that not having so much colour around the main image is important as it doesn‟t distract the main focus which is on the album cover.
- 5. The layout has been set to a position that meets the eye at first sight and that is simply by having everything in the centre. As the layout is in this particular way, it helps to have a straightforward presentation and not too complicated. As this is a poster that has direct information, you would want the layout to be direct as well, in this form it does just that.
- 6. The information that is used is important and presented directly to the audience answering all of their questions. All of the five W‟s. Who the artist in the main image of the poster is, as this is their first album they would not be recognized just by their image at that time. What, is the name of the product that is being presented to the public. When, will the product be available for the public to go out and receive their own copy. Where the public would be able to purchase their copy, including how as the audience would want to know what ways they would be able to purchase it. Lastly Why should the public go and buy this product? As stated on the poster this album includes singles that have been released before this album, which the public would be familiar to and if their target audience are already familiar with the songs and enjoyed them they would also like to listen to the rest.