Magazine analysis blink
- 1. Blink-182 - Neighborhoods Magazine Advert Analysis
- 3. Blink-182 – Neighborhoods, advert shown in Kerrang! magazine in early 2011 The advert for the Blink-182 album “Neighborhoods” has been done in a very simplistic style with little variation in the colours used. The band have clearly established themselves within the rock genre through the use of dark colours and only having a range of colours between black and white. This range of colour is a convention of the rock genre and creates connotations of the band being dark and not being very warm. It may also relate to how they have grown and shows a more adult style after their reformation as a band. Through the use of these colours, it makes all of the text and the image of the album cover stand out so it is easy to read and understand. The main image for the advert is a picture of the album cover. It takes up over half of the page and is a stark contrast to the black background helping to make it stand out to the reader. Through doing this, people will automatically recognise the album cover when in a shop or going to buy it and they are more likely to take notice of it and look at it when reading through the magazine. This is a good marketing technique as more people will look at which means that more people are likely to buy the album – this is assisted by the band name being on the album cover so the audience are likely to recognise the band name and want to buy it. This advert has gone against the conventions of an advert though as it does not feature any images of any of the band members – either together or as a group. This could be due to this being their first album out after a 6 year hiatus. Because of this, it does not show the band together as they have been separate for so long and instead focuses on the album that they have created together. By doing this, it shows the audience how important this album is to them and how they want them to focus on the music they have done instead of the actual band (which is a running theme within the rock genre). The only text on the page tells the audience the name of the album, the band, the “featured track”, the release date and the bands website. By including such little text on the advert, it pinpoints all of the most important information that the audience needs to know and gives nothing extra. Through this, the advert has connotations of mystery and creates a sense of curiosity in the audience which are two character conventions of the rock genre. This is also likely to encourage people to buy it to find out more about it and hear about the other songs included on the album. All of the text is centre-aligned as well so that the audiences eye is automatically drawn toward it and means that they are more likely to read it and consider buying it. The fonts used has clear connotations to the rock genre. This can be seen through how some of the letters have been mirrored and how they are compromised through mostly straight edges. This style of writing is commonly used in adverts for albums in the rock genre as it goes against the conventions of other genres and is very different to what you would see with other genres. By doing this, it clearly defines the band as part of the rock genre and makes it easily recognisable to the audience as well.