Draft written content ancillary
- 1. Draft Written Content FUR Not Enough The most prominent piece of text will be the artist name and album name. This allows for direct focus on the product being sold, and ensures a brand identity is constructed by making it clear that this is the product name. The name ‘FUR’ is abstract and conceptual, thus making it conventional of the indie genre. Likewise, the title ‘Not Enough’ has both direct link to the music video we have produced, and further communicates the same sombre, nostalgic tone as is seen within this former product. The award-winning debut album Featuring the hit single Not Enough 06/01/18 This aspect of text aims to simultaneously engage and inform an audience. Phrases such as ‘award-winning’ and ‘hit single’ are not only conventionally seen on digipak adverts; however further indicate a degree of credibility which is essential when promoting niche artists. Such statements suggests that the audience should be familiar with the band and song, hence subtly encouraging them to buy the product. Furthermore, the inclusion of a release date serves as both a means of building suspense, as well as informing consumers who intend to purchase the digipak. I have chosen to use a numerical rather than written date, as it’s contrast to the portion of writing by which it is placed will ensure that it stands out, emphasising it’s sharp, direct and purposeful nature.