Conventions of a ad media a2
- 1. Name of artist A magazine advert’s main purpose is to promote and market, therefore the artists name will always be present. Otherwise the audience will not who they are. Most likely to be in larger font which is eye catching!
- 2. Name of album Again the main purpose of the advertisement is to promote therefore the album name will always be present. The font of this will be similar to the font used for the artists name and it will be eye catching
- 3. Main Image Main image will most likely in a similar style to the album (or digipak) This in turn also promotes the album and reinforces the artists identity using continuity.
- 4. Release dates An album date will always be present on an advertisement for an album as it’s purpose is to inform the audience that there is a product available for consumption. Its size will be fairly large as we want it to be seen by the audience.
- 5. Promotion lines linking to single/album This does not always occur but on some occasions the promotion line ‘includes the single…’ ‘featuring #1 hit…’ etc. are used to make reference to the artists latest single, this again further promotes the artists and their products within the music industry.
- 6. Record Label A logo or small print featuring the record label is always present within a magazine advertisement, this is to clearly state as to which major label the artist is signed to. The size and clarity of this logo tends to fairly small in comparison to other fonts on the page.
- 7. Website and social media links The website for both the record label and the artists will be present along with social media links. This tells the audience as to where they can find out more about the artist and as to where they can buy the product being advertised.
- 8. Reviews The advertisement is most likely to feature a quote from a review of the album or a rating and it is most likely to be from a reputable institution i.e. NME, MTV This shows to the audience as to how others (including those in the music industry) view this product, it will obviously be a positive review or rating as they are trying to promote the product. The size will be rather prominent on the page to provide clarity.