Magento Overview
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Magento is an open-source ecommerce platform that provides merchants with flexibility and control over their online stores. It was developed in 2007 and has gone through several versions and acquisitions. Over 250,000 online stores currently use Magento, powering 1.2% of internet commerce. Magento offers features for catalog management, marketing, checkout/payments, customer service, and analytics. Its technology stack includes PHP, Zend Framework, MySQL, Elasticsearch, and Varnish. Competitors include Shopify, BigCommerce, and WooCommerce. Adobe now owns Magento and offers several developer certifications.
Magento Overview
- 1. Magento Ecosystem Abid H. Malik âą 29.01.2022
- 2. Agenda â What is Magento? â History â Usage Status â Features â Technology stack â Additional Developments â Competitors â Certifications
- 3. What is Magento? Magento is an open-source ecommerce platform that provides merchants with complete flexibility over the shopping cart, as well as complete control over the functionalities, look and feel of the online store. It has a wide array of tools and features to help you build an ecommerce website. Introduced in 2007, Magento today has seen several versions and product updates.
- 5. 2007 Developed by Roy Rubin and Yoav Kutner. First Public Beta Version released 2008 Magento Community Edition is launched 2009 2010 2011 2012 2013 Magento Enterprise Edition is launched Magento mobile and Professional Edition Released. 1.5M Downloads eBay takes 100% stake. Magento Go and Magento U announced The co-founder Yoav left the Magento, and Magento Professional Edition canceled. eBay and Magento joined together.
- 6. 2014 Support for PHP 5.4 2015 Magento 2 Released 2016 2017 2018 2021 2022 Launches: Magento Commerce Order Management, Magento 2.1, Magento Marketplace, Magento Commerce Cloud Launched Magento 2.2, Magento shipping, and Magento Business Intelligence. Adobe Acquires Magento for $1.68B Adobe completes acquisition. Magento is now Adobe Commerce. Support for Open Source is very little. MOSCA is formed. I am giving this presentation
- 8. Usage Status â 250,000 Magento stores live on the internet. â Used for 12% of all online retail stores. â Powers 1.2% of the internet as a whole. â Approximately 11,000 of the total Magento stores run on Magento 2. â As of June 2021, Magento has a 1.1% market share of all websites that use a known content management systems. â Magento is downloaded nearly 5,000 times every day
- 9. Usage Status â 202 Magento users are in the Internet Retailer Top 1000 list. â Magento continues to be used and trusted by some of the biggest brands on the planet, including household names like Coca Cola and Ford. â Magento handles $155 billion (USD) worth of transactions every year.
- 10. Best eCommerce platform 2021
- 11. Magento Feature
- 12. Feature List Site Management Features â Control multiple ecommerce stores from a single admin panel â Define varying roles, permissions to access the admin panel â Integrated CMS (Content Management System) to create and edit pages and publish content â Wide variety of customizable site templates â Support for multiple currencies and languages, different tax rates based on product type, customer group, location, etc. Catalogue Management Features â Display single, bundled, grouped, configurable and virtual products â Unlimited product attributes â Pre-defined attribute sets that make it easy to create products â Set minimum and maximum product quantities that can be added to the cart. â Automatic resizing of product images, watermarking â Moderate product reviews â Advanced pricing like special pricing, tiered pricing, customer group pricing and more
- 13. Feature List Marketing and Conversion Tools â Up-sell, cross-sell and group related products â Display stock availability â Add products to wish list â Cart and Catalog bases promotion rules â Multi-tier pricing based on product quantities and discounts â Display recently viewed items, similar products, new items, etc â Email newsletters design and distribution SEO Features â Search engine friendly URLs â Complete control over URL rewrites â Generate a Google sitemap automatically â Create metadata for pages, categories, and products
- 14. Feature List Checkout, Payment and Shipping Features â One-page checkout, guest/registered user checkout â Multiple shipping addresses for one order â Multiple PayPal gateways, PayPal credit â Accept money orders, checks and purchase orders for payment â Real-time shipping rates from leading couriers, flat-rate shipping, select shipping method based on destination â Offer on-site order tracking for customers Order Management Features â Enhanced order management right from the admin panel â Multiple invoices, split fulfillment, credit memos, etc â Print packing slips, invoices, shipping labels â Email notifications and RSS feeds for order status â The customer service team can create orders, update shopping carts on the request of customers
- 15. Feature List Customer Service Features â Comprehensive account dashboard â Default billing/shipping address, unlimited addresses the in address book â Check order history, current order status, recently ordered items and more â Manage newsletter subscriptions â Create a shareable wish list â View submitted product reviews and product tags â Contact us form, feature-rich customer accounts International Support Features â ESupport for multiple currencies, multiple languages, various local taxes, localization, accented characters, text from right to left, product translations in six languages (German, French, Spanish, Dutch, Portuguese and Chinese) â Configure the list of countries for shipping, billing â Support for fixed product taxes like the DEEE/WEEE, VAT-ID 2 in the EU, â EU cookie notification
- 16. Feature List Analytics and Reporting Features â Support for Google Analytics â Access a wide variety of reports from the admin dashboard â â sales reports, â abandoned shopping cart reports, â low stock report, â best selling product report, â most viewed products reports, â tax reports, â coupon usage reports and more Mobile Commerce Features â Responsive, mobile- friendly design â Ecommerce site optimized for all devices
- 17. Latest in the list - M2 1. Progressive Web Apps (PWA) 2. Drag-and-Drop Functions to Create and Design Web Pages 3. Mobile-friendly Shopping Experience. 4. Feature-rich Admin Dashboard 5. Asynchronous API for Faster and Better Customer Experience. 6. Support for ElasticSearch 7. Two-Factor Authentication
- 19. M2 Architecture
- 20. Development â PHP â Zend Framework / Laminas â PHP Standard Recommendation (PSR-0, 1, 2, 3, and 4) â Composer â HTML5 â CSS3 / LESS â JQuery â RequireJS â Symfony / YAML
- 21. Deployment â Web Server â Apache 2.2.x / 2.4.x â Niginx â Database â MySQL â MariaDB â Gulp â Twig
- 22. Performance â Elasticsearch â OpenSearch â Redis â Varnish â RabbitMQ â PHP Opcache â PHPUnit
- 24. Additional Developments â Headless commerce â PWA Apps â PWA Studio â HyvĂ€ Themes â Adobe Sensei â Adobe Business Intelligence â Adobe LiveSearch â And a lot moreâŠ..
- 26. Competitors â BigCommerce â Shopify / Shopify Plus â WooCommerce â Shopware
- 28. Adobe Commerce Certifications â Adobe Certified Expert - Adobe Commerce Developer â Adobe Certified Professional - Adobe Commerce Developer â Adobe Certified Master - Adobe Commerce Architect â Adobe Certified Expert - Adobe Commerce Business Practitioner â Adobe Certified Expert - Adobe Commerce Front End Developer â Adobe Certified Expert - Adobe Commerce JavaScript Developer â Adobe Certified Expert - Adobe Commerce Cloud Developer
- 29. Going ForwardâŠ
- 30. Next steps Assignment 1 Read about MOSCA and sign up the letter (if you feel doing so) Assignment 2 Learn about different certifications and see what fits your interests. Assignment 3 Read about other ecommerce platforms.
- 31. Thank you! 1. Keep Smiling. 2. Keep Studying. 3. Follow COVID Guidelines.