Magic bullet theory (assignment based)
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The hypodermic needle theory, developed in the 1930s, posits that media has a direct and powerful influence on human behavior and society, acting as a 'magic bullet' that injects messages into the audience's mind. It played a significant role during World War II in shaping public perception, notably through propaganda against Nazi Germany. Examples in contemporary Pakistan illustrate this theory, such as the 'go nawaz go' campaign, highlighting media's immediate and profound impact on political and social behavior.
Magic bullet theory (assignment based)
- 1. Hypodermic needle theory. 1930”s era In mid of 1930”s era the media scholar were assumed the concept of magic bullet or hypodermic theory which is based on media direct influence on human behavior and society MAGIC BULLET THEORY
- 2. CONCEPT & HISTORY: MAGIC BULLET OR HYPODERMIC NEEDLE THEORY • Basically the concept of this theory is based on media’s direct, immediate, and powerful effect on viewers. This theory were derived in late 1930’s era were mass media Is very strongly make its impacts on audience. In second world war the media play a vital role between both countries and also make a propaganda setting about U.S propaganda against German's Hitler Nazi they used there film industry and made a influence on people’s mind against Hitler rather than Hitler also used his film industry against U.S. • The media (magic gun) fired the message directly into audience head. The message cause the instant reaction from the audience mind without any hesitation is called “Magic Bullet Theory”.
- 3. MAGIC BULLET THEORY’S IMPACT ON PAKISTANI MEDIA AND SOCIETY • Recent example of magic bullet theory is current Pakistani political trend like most popular “GO NAWAZ GO” policy politician said on TV write go Nawaz go every where like walls, bills specially on currency etc. and people started write it every where .
- 4. GO NAWAZ GO POLICY.
- 5. RELIGIOUS CHANNELS ALSO PROMOTE (CULT) (MASLAK) NOT ISLAM.
- 6. PTI'S ELECTION CAMPAIGN THROUGH MEDIA AND TURN OUT OF VOTERS IN GENERAL ELECTIONS 2013.
- 7. CONCLUSION. • after these examples Its proved that mass media has play a role of magic gun which fired content through its different medium and these contents are inject in human brain as a magic bullet. And its also proves that media has a immediate, direct, and power full attack on its audience.it doesn't matter that the effect is positive or negative.
- 8. Thank you Compiled by Yumna Akhtar. M.A(P)