Tips & Tricks from a B2B MailChimp User
- 1. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com
- 2. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Why is Mailchimp a good idea?
- 3. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com DO NOT SPAM EXISTING CUSTOMERS Before we begin
- 4. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com How we use Mailchimp Keep it short and relevant for customers – not ”us” Event mails Info on free courses and workshops ABC Breakfast Club Software updates Super users IT departments Quick polls – during implementation Free trial flow Danish, English, Students Depending on your role you recieve different mails
- 5. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Ecosystem of information Mailchimp Free on site courses & workshops Blog post featured in our software LinkedIn Company page + our own profiles Partner profile SCM.dk Phone calls Personal mails ABC blog Personalized Mass communication Customers only The world
- 6. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Mailchimp and ABC Breakfast Club Event promotion – before and after
- 7. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Before event – repeat your message ..again and again ABC Breakfast Club 3.& 5. march 12. jan 15. jan 2. feb 16. feb Avoid vacation time!
- 8. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com 15th jan Subject line: 4 stærke cases på ABC Breakfast Club i marts – tilmeld dig i dag! 565 customers Opening rate 26,8 % = 148 pers Clicks 5,1% = 28 pers Mail no #1
- 9. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Subject line: 4 stærke cases på ABC Breakfast Club i marts – tilmeld dig i dag! 565 customers Opening rate 26,8 % = 148 pers Clicks 5,1% = 28 pers Mail no #1 Picture of real people It’s free Reason to come Yes, it’s an invitation Sign up here! Easy to recognize logos Repeat information Shows in inbox A great subject line is crucial!
- 10. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com After event ABC Breakfast Club 3.& 5. marts 10. marts 12. marts 17. marts
- 11. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com After event ABC Breakfast Club 3.& 5. marts 10. marts 12. marts 17. marts Photos of real people. 4 experts Clear call to action Link to content generated based on event Make your text desirable and short Mailchimp always adds this ”way out” Reuse visuals. It’s time saving and customers will be able to recognize it
- 12. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Notes for your masterplan Before event A detailed marketing plan helps you create and reuse content Get your content Cross channel marketing: Mails, LinkedIn, blog, (on/offline), Facebook ex Consider: How will you preserve the event? Create your own experts/ambassadors (cheaper, faster and more honest) During event Hire a journalist. Take photos. Document the event Make paper surveys Publish conclusions Adjust content of future workshops/events Show the numbers to potential newbizz (we understand your pain, join us) Create customer cases – videos – get quotes After Slideshare – rework the presentations to fit the new format! Write articles and blog posts based on the event and the feedback Arm your sales team
- 13. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com The very short “never forget this”-list 1. Your subject line matters 2. Ask yourself: Is this “spam”? 3. Create clear call-to-action(s) 4. Test, test, test .. And proofread 5. Remember mobile 6. Learn from previous campaigns
- 14. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Mailchimp Tour A report from our campaign: https://us2.admin.mailchimp.com/reports/summary?id=2056301 Campaign overviews Lists – when to use lists, groups and segments Embed & Create forms – Classic or superslim? How to set up and schedule a newsletter Automation
- 15. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Your turn
- 16. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com Create your first newsletter Audience Purpose of mail? Content Subject line Visual layout Call to action? (Reading a mail, is NOT a call to action) KPIs – in and outside Mailchimp
- 17. abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApS www.abcsoftwork.com 4 tasks Import a list into mailchimp Create a sign up formular for your webshop Groups and subgroups Create a newsletter your customers/readers will be happy to recieve Purpose of mail? Content Subject line Call to action? (Reading a mail, is NOT a call to action) KPIs – in and outside Mailchimp Give feedback on a co-students newsletter
Editor's Notes
- #3: Hvor mange af jer kender mailchimp? Hvad er fordelene ved at bruge et program som mailchimp? Html mails det ser lækkert ud Mailing lister – flere forskellige, og forskellige grupper Man kan se hvem der åbner og klikker Man kan lære af sine tidligere mailkampagner. KPI’er i mailprogrammet, men særligt udenfor mailprogrammet!
- #8: Hvorfor var disse datoer valgt? Udsendes gerne på mandage Vinterferie skal undgås – hvornår ligger vinterferien uge 7, og i uge 8 i nordjylland
- #9: Vi promoverer events for vores kunder Hvad skal man huske når man skal promovere en event! Det skal være tydeligt hvis/når det er gratis Relevans for modtagere Billeder fungerer Nem call-to-action
- #10: Vi promoverer events for vores kunder Hvad skal man huske når man skal promovere en event! Det skal være tydeligt hvis/når det er gratis Relevans for modtagere Billeder fungerer Nem call-to-action
- #11: Sldieshare SCm magasinet Vores egen blog Splash i software