The document discusses setting up marketing automation using MailerLite. It provides step-by-step instructions for signing up for a MailerLite account, creating an opt-in form to collect email subscribers, setting up double opt-in confirmation, and configuring an autoresponder to automatically send a welcome email to new subscribers. The goal is to use marketing automation to grow an email list and send automated emails to subscribers over time without having to do it manually.
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