Making a Professional Impact: Effective Networking
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The document outlines effective networking strategies for professionals, emphasizing the importance of making a professional impact. Key points include understanding the purpose of networking, overcoming personal barriers, and adhering to social etiquette during interactions. Practical exercises are provided to enhance networking skills, including group introductions and follow-up strategies.
Making a Professional Impact: Effective Networking
- 1. Making a Professional Impact: Effective Networking Laura Dickens and Yusuf Ahmad #CityLeaders @LauraDickens90
- 2. Agenda: ● What is Professional Impact? ● Why Network? ● Role Models ● Overcoming Fears ● Rules of Networking ● Social Media Networking ● Interactions
- 3. Practical 01 Get into groups of 4. Take it in turns to introduce yourself, covering the following points: - Who you are - What you're studying - The field you want to get into - 1 interesting fact about you
- 4. ● How was that? ● What did you notice about others? ● What was memorable? ● What did you notice about yourself?
- 5. What is Impact? How does someone create it?
- 6. Why Network? ● Meet new people ● Build confidence ● Make new connections ● Learn from others ● Teach others and discover your strengths
- 7. Role Models ● What do they do that is impactful? ● What things can you take from them to use yourself? ● Who are yours?
- 8. Overcoming Barriers ● What is it that holds you back? ● Everyone starts somewhere - people ● You are the expert ● Focus 8 ● Breathing
- 9. Overcoming Barriers (ii) ● Happy place - get pumped ● The Buffet ● Try to go it alone - move beyond comfort ● Practice makes perfect ● Make the most of current positions held ● Aim to listen and learn something new
- 10. The Rules ➔ Know the Purpose of Event ➔ Research Attendees ➔ 2-Way Process ➔ Be Authentic ➔ Know the Dress-Code ➔ Set Yourself Goals ➔ Have a Call to Action ➔ Follow-Up
- 11. Know the Purpose of the Event What is on the agenda? What will be spoken about? Why are you attending? What are you hoping to get out of it?
- 12. Who is attending? Who is the key note speaker? What are their achievements, expertise and knowledge? Pronunciations of names Research Attendees
- 13. 2-Way Process Networking is a 2-Way Process. You are there to Listen and Learn from people, but also to Share and Teach Treat people as personalities, not professions Keep the conversation balanced, not all 1-sided or ‘what can you do for me’.
- 14. Ensure you are comfortable in You - be true to yourself Don’t Lie or Over-exaggerate your achievements Do big up what you have achieved Use open body language Make the most of your quirks Be Authentic
- 15. Know the Dress- Code White Tie - Full Tuxedo Black Tie - Tuxedo, Long Dresses Black Tie Optional - Tuxedo or Dark Suit, Long or Cocktail Dresses Business Formal - Suits, Workwear, Tailored Business Casual - Suits without Jackets, Smart workwear, no Jeans or Trainers Smart-Casual - Semi-Formal - Blazers, no Trainers Casual - Anything goes Make sure you turn up dressed for the occasion. Better to be too smart than too casual.
- 16. Set a target of what you want to get out of the event - e.g. I will talk to 5 new people or I will learn about X Time how long you spend at the buffet - commit to visits Move beyond your friends and comfort zone Set Yourself Goals
- 17. Have a Call to Action Ensure you get something out of the conversation and leave an impression by: Giving a business card Adding them on social media Arranging a meeting Only acceptable time to be on your phone.
- 18. If meeting - send an email to confirm a date or that you want to meet: “Dear Yusuf, Great to meet you at the Train Enthusiasts Event on Monday. I’m getting in touch to follow up on meeting - how is your diary looking over the next few weeks? Laura” ● Message them on LinkedIn or Twitter ● Tag them in a Tweet, Instagram or Facebook post and reshare their response ● Write a blog post about meeting them and share it Follow Up (No longer than 2 days after the event)
- 19. Rules of Social Media DOs Consider having a personal and professional page - particularly if an angry person or oversharer. Protect any personal accounts Explore LinkedIn, Twitter, Instagram, Facebook and Medium as ways to communicate and constantly expand and post to your networks Make your account discoverable - have a good bio covering what you do, positions, skills and buzzwords Use pictures, videos, broadcasting - be visual DONT’S Post things you don’t want everyone to see or in the heat of the moment - everything posted to the internet stays there Lie Put emotions as hashtags - No-one will see these Overshare information
- 20. Interactions Follow-Up Within 2-days Online, Email Talk about the event Who You Are Positions held University Course Personal What You Do Talk about, what you do professionally and hobbies Learn and share Leave a call to action Open & Closed Questions
- 21. Practical 02 Fill out your blank business cards with: - Name - Course/Profession - Contact Details Now go and network in this room with 5 people that you don’t already know. The aim is to get rid of all 5 business cards (you can’t give the same person more than 1 or to us!!).
- 22. Fake it until you make it. Fake it until you become it.