Making Decisions Speech 104
- 1. Making Decisions Speech 104 Prof. Marteney
- 2. Making Decisions ● What should I eat? ● What am I going to do today? ● What am I going to eat? ● Should I get up or go back to sleep? ● What should I do?
- 3. Human Nature and Decision Making ● Humans are decision making creatures. Every day we are faced with decision making from the moment we wake up till we go to sleep. ● Humans have two way of making decisions; involuntary decision making and voluntary decision making.
- 4. Involuntary Decision Making ● Involuntary decision making is a learned pattern of acting, thinking or feeling. ● This method of thinking could be life saving, literately. Whether swerving while driving to avoid an accident or looking right and left before crossing the street.
- 5. Hidden Persuaders: Influence of Voluntary Decision Making ● Visual Stimuli: something that provokes a response to the eyesight so that someone can have the ability interpret the surrounding environment. ● Accelerated Speech: often in television and radio advertising, to make recorded speech contain more words in a given time, yet still be understandable ● Suggestiveness: bringing thoughts, memories, or feelings into the mind ● Embedded Images: An image that is stored within a report rather than being linked to as a source file outside of the document
- 6. Voluntary Decision Making ● This type of decision making takes longer and it is more difficult because it makes the person process large amount of information and the consequences the decision will have ● Voluntary decision making can be easily influenced by credible sources, authority figures, one's peers, groupthink, and the interpersonal needs for affection, inclusion and control.
- 7. Influences of Voluntary Decision Making ● Credible sources: people we trust an look to for help, guidance, or direction. ● Authority Figures: a person whose apparent authority over other inspires or demands obedience and emulation. ● Peer influence: exists when a person is motivated to make a decision by who they want to be identified with and be accepted by. ● Interpersonal Needs Theory: the need for affection, the need for inclusion, and the need for control. ● Groupthink: the lack of individual creativity, or of a sense of personal responsibility, that is sometimes characteristic of group interaction.
- 8. Decision Making and Probability ● “Probability is associated with a high degree of likelihood that a conclusion is valid. In critical thinking, probability is how likely a target audience believes something will become a reality.” -Austin J. Freeley ● “People make decisions! To be sure, people sometimes make stupid, uninformed decisions. They make highly informed decisions that sometimes turn our badly. They can learn to do a better job of making decisions.” - Reike and Sillars
- 11. It is up to you where you want to go...