MAKING FUNDRAISING AT EVENTS EASY WITH MOBILE
- 1. Events are a perfect opportunity for mobile giving
- 2. Meet our speakers David Asheim Founder & CEO Give by Cell
- 3. Meet our speaker Jennifer Nahn Associate Director of Development of Grant Park Music Festival
- 4. About Give by Cell ● Division of Engage by Cell ● Combine mobile technology & fundraising ● 12 years experience ● 4,000 clients
- 5. What we have learned ● Do you want to engage with millennials? Mobile the only way ● Fewer people log onto a computer - rely exclusively on their phone for everything ● Many people asking to join text message lists instead of email ● We predict by 2020, 85% of all charities will be using some form of mobile giving
- 6. How we define an “event” ● Concert (like Grant Park) ● Cultural live event ○ Theater ○ Ballet ○ Speech ● Gala dinner or lunch ● 10K race/walk ● Conference or meeting *2017 Global Trends in Giving Report
- 7. Reasons our clients say they now use mobile at live events ● Nobody carries a checkbook to an event ● Paddle raise, check-out and traditional follow-up has become clunky and feels outdated ● Looking for a spark to add new dimension at an event
- 8. 5 Fundraising Services Mobile Donate ● Use our donation page or yours ● Any $ amount ● Charged to credit card/Paypal ● No eligibility requirements Mobile Pledge ● Any $ amount ● Organization follows up with a phone call to collect $ Mobile Give ● Reserved exclusively for Nonprofits ● Carrier-based donation service; contributions are taken directly from donors’ cell phone bill ● Donations made in following amounts: $5, $10, $15, $20, $25 ● Generate excitement ● Increase donations ● Thermometer rises with donation amount Fundraising Thermometer SMS ● Push out text during event ● Donors can join email or text message list ● Useful for post-event follow-up
- 9. Calls to action: Moderator mentions your call to action and encourages audience to text 1. Mobile Pledge “The Digital Paddle Raise” ● Any $ amount ● Organization follows up with a phone call to collect donation
- 10. 2. Screencast Thermometer ● Can be used with any other mobile giving service ● As donations arrive, the thermometer rises ● Inspires competition ● Send link before event to encourage people that cannot attend to donate now!
- 11. ● Specifically for 501 (c) (3) nonprofit organizations ● Donors make contributions in predetermined amounts - $5, $10, $15, $20 or $25 ● Donations are taken directly from donor’s phone bill 3. Mobile Give
- 12. 4. Text Messaging ● Push out text during event ● Use text to deliver link to donation page ● Donors can join email or text message list ● Useful for post-event follow-up
- 13. 5. Mobile Donate Keyword You get a keyword. Donors text in to receive a link to your mobile donation page. Donation Landing Page Use our templates & brand your page
- 14. ● Allow donors to make a one-time OR recurring payment ● Automatically send receipts and thank you messages ● Detailed reporting
- 18. Take our your phone! Try it! Text GPMF to 56512
- 19. Questions we hear ● What is the return on investment - will we make money from spending the money with Give by Cell for the service ● Will the technology actually work at my live event ● Where and how would I weave the “take out your phone” message into my event ● Will older people donate by phone
- 20. Reporting Detailed back-end reporting gives you contact information of those who have texted in.
- 22. Reporting and analytics help you gauge your campaign’s success Reporting & Analytics
- 23. Pricing For most mobile giving services: 1 Event: $1,000 - $2,000 1 Year: $2,000 - $3,000 SPECIAL -- IF 1 Year SIGNED BY SEPTEMBER 30: 6 MONTHS FREE
- 40. Lunch, Dinner or Gala Fundraiser Cards at table with instructions
- 41. Lunch, Dinner or Gala Fundraiser Scavenger Hunt or Mobile game
- 46. At a Sports Event ● Hand out to attendees ● Advertise on the Jumbotron ● Announce at halftime
- 47. Direct Mail When you promote your event, promote texting to make a donation
- 52. Website
- 53. Videos
- 57. Marketing
- 63. Contact Information David Asheim Founder/CEO dave@givebycell.com 415.297.6677 Associate Director of Development of Grant Park Music Festival Jennifer Nahn
- 64. More opportunities to learn! Upcoming webinars September 27 “Text Messaging Gets Results Immediately in Every Situation” October 2 “5 Easy Steps for Creating Engaging Games and Scavenger Hunts” Both Webinars at 11am PST/2pm EST