Making your 2016 event look like it is indeed 2016
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The event2mobile webinar, featuring experts Kavita and Shannon, discusses the benefits of using event apps to enhance audience engagement, streamline planning, and improve return on investment for events. Key takeaways include the importance of integrating new technologies like ibeacons and gamification to increase attendee interaction and satisfaction. The session highlights success stories and offers insights into selecting the right event app for maximizing effectiveness.
Making your 2016 event look like it is indeed 2016
- 1. ...and more!
- 2. Hi...Thanks for joining us for event2mobile’s webinar. Kavita: An entrepreneur by profession, she is an avid event enthusiast and digital strategist. Kavita also curates content for Click Asia Summit (CAS), one of Asia’s largest digital, social and mobile events. Shannon: Joining Kavita for this webinar is Shannon, a mobility expert with 15 years of business development and client engagement experience. You can reach the event2mobile team at: Web: www.event2mobile.com FB: www.facebook.com/event2mobile Twitter: www.twitter.com/event2mobile Email: contact@event2mobile.com Kavita @write2kavita Shannon
- 3. ● Quick round-up of event apps and their benefits ● Various touch points to engage the audience ● Hassle free integration, smooth roll out, onsite support and….ROI ● Exhibitor’s Edition (EE): Mobile lead capture management ● iBeacons and how to deploy them at events ● Social connect & business networking in 2016 ● How you can mobilize your events ● Success Stories ● Partner Benefits Key takeaways from today’s webinar
- 4. “The overall point is that new technology will not necessarily replace old technology, but it will date it...” Steve Jobs Entrepreneur, Marketer and Inventor
- 5. So, are you still... ?
- 6. Rushing to make last minute changes in your printed agenda? Giving heavy printed guidebooks to your attendees? Have no way of letting attendees interact with each other? Distributing elaborate floor plans? In short, approaching 2016 like it is 2010?
- 7. At least a 100 sheets are printed per attendee in an average event Printing each page can cost as much as $8 per page (including shipping etc) Source: Various Did You Know?
- 8. Organizations on Event Apps 82% want to go green with apps 91% felt apps improved ROI 2x is the cost cut down with Apps Source: Various
- 9. Live Analytics Top 10 reasons why event apps work One App - Multiple Events Interaction & Engagement Social Media Integration #1 #2 #3 #4 #5 Streamlined Planning
- 10. Mobile Integration Top 10 reasons why event apps work Audience Retention Easy CMS Absolute Data Security Increased ROI #6 #7 #8 #9 #10
- 11. How does an Event App work?
- 13. Cutting edge App Technology can make your 2016 Event a technological success...
- 14. What the Attendee Really Wants? ● Access to Event Schedule ● Access to Session Descriptions ● Ability to Receive Updates from Organizer ● Ability to Create a Personalized Schedule ● Access to Maps ● Most importantly, connect to other delegates and speakers! Source: American Express Meetings and Events (AMEX)
- 15. Pass-the-Mic is passé ● Questions submission via App ● Broadcast questions on Event branded interface ● Moderated CMS to accept/reject/edit question ● Let attendees participate more ● Bottom line? Increase engagement at events, and thus increase value of the event to the delegate. Q/A
- 16. ● Opens up the ability for delegates to interact with each other, seamlessly! ● More user-generated visual content ● Online forum to share ideas and posts ● Social buzz before, during and after Event ● Engage through photo uploads ● Expand Event life via post event coverage Social Media Integration
- 17. 39% Business decisions are based on research from social networks The Event Network Return On Investment of 167% 70% Increased awareness of event using social media 30% Organizers publish up to 10 items in social networks every week Source: Various
- 18. 18% Of tweets occur even before event starts The Event Network Return On Investment of 167% 83% Of users engage with social networks through app 59% Of attendees actively post on social network sites through the app Source: Various
- 19. Gamify Your Event ● Appealing to the competitive nature of people to generate engagement and brand recall ● More activity means more engagement and more users ● Leaderboard motivates to share socially ● Badges and prizes for achievements encourage loyalty ● Organize contests and quizzes for brands as sponsored events
- 20. Gamification: A Case Study Source: Various 58% More new ideas during gamified brainstorming 50% Less completion time for gamified training programs 100% Compliance for gamified travel expense procedure
- 21. ● Meeting Module helps attendees spot relevant exhibitor/leads ● Networking becomes easy through Internal Messaging (IM) ● Meetings can be set up and cancelled easily ● Resources can be arranged in real-time ● Real-time confirmation and rejections ● Analytics to understand networking behaviour critical to enhance event productivity Meet the right people
- 22. iBeaconsTM Integration ● Hyperlocal Attendee behaviour analytics ● In-Depth Floor Analytics ● Automated Tracking ● Push Notifications & Branded messaging ● Drive more sponsors and marketers
- 23. ● Attendee check-in ● Navigation ● Networking ● Promotions and advertisements ● Gamification How Events use iBeaconsTM?
- 24. So you have a single app with multiple benefits...
- 25. Tangible benefits of event apps ● Mobile Platform for easy content distribution ● Green event with almost 0 costs on printing ● Creating a tech-savvy image of the event ● Attendee Engagement & retention ● Enterprise Integration for seamless data sharing ● Event Analytics for better decision making ● Social Media Integration for event buzz ● Easy distribution of post-event content
- 26. Why are Event Analytics important? ● Business decisions based on real data ● Measures several Event parameters ● Greater insight into attendee behaviour ● Effective for ROI optimization ● Real-time information
- 27. So, how do you to choose the right event app??
- 28. Clear comparison of features: more, should really mean more! Track record: tried and tested product. Self Service use: Simple interface for updates. Pricing ( Of course!!) Add-on features: to add additional zing to your event! Time for set up and deployment: should be 2 weeks with customized interface Onsite Support: event2mobile provides local Singapore support team Innovative deployment of new technologies: always innovating Integration with existing CRM or ECM This is what you should look for...
- 29. A few of event2mobile Success Stories...
- 30. Event type: Singapore’s leading public postal service required an interactive mobile solution for their T30 Event.. So e2m provided Singpost with a quick rollout: ● Both iPhone and Android platform support ● Daily Agenda display for the app users ● Photo Wall sharing of user-generated photos ● Gamified Slot machine features for attendee engagement ● Bookmark option for prioritizing activities ● Giant screen display for approved questions ● Live Q&A through the app ● Survey section for user feedback
- 31. Event Type: SingTel wanted a mobile app that could facilitate transfer of information and interaction between the organizer, exhibitor, and attendees for their FMCC Event. We gave them an e2m solution which: ● Allowed Exhibitors to generate leads easily ● Conducted Live Q&A and Polls ● Tracked attendance via QR code scanning for ● Was supported on iPhone, Android and Blackberry ● Took inputs from delegates and exhibitors through surveys ● Had user-friendly floor plans ● Have a completely GREEN EVENT with no printed brochures!
- 32. Event type: With more than 500 delegates from the food industry, the FPC organizers wanted an interactive mobile app solution for their 2014 event. We provided them with a e2m solution... ● Developed for both iOS & Android phones ● Bi-lingual capability in English & Chinese ● Interactive and Social connect features ● User access to session whitepapers, event related content ● Live Q&A and Polling with public display ● Personalized scheduling and bookmark options ● More than 500 user downloads
- 33. Liked what you heard? We have a partner’s program for event organizers which is designed for mutual growth. Here are some reasons how the event2mobile partner program works: ● Optimize clients' events with the ‘mobile first’ approach ● Assure tech-support like no other ● Deliver targeted advertising solutions ● Enjoy a 'Kaizen' approach to mobility-for-events ● Offer great branding, design, customization ● Get invited to partners-only program and learning sessions ● Sell cutting edge solution @ pocket-friendly pricing and great agency commissions !
- 34. ● Apps are 2 times more cost-effective than traditional planning ● Apps are likely to have a positive impact on your ROI ● Apps can do wonders for driving attendee engagement ● You get hyperlocal awareness with iBeacons integration ● You get various Event Analytics that let’s you plan better ● Apps give your Event the Social Media advantage So, what did we talk about today ?
- 35. SINGAPORENEWYORK 22 Cortlandt Street, Suite 1635 New York, NY 10007 USA Phone: +1 800 385 1422 Talk to us Our Global Presence Email: contact@event2mobile.com 168 Robinson Road, #12-01 Capital Tower Singapore 068912 Phone: +65 8428 4499 Faraday Wharf, Innovation Birmingham Campus, Holt Street, Birmingham Science Park Aston, Birmingham, B7 4BB. Phone: +47 (0) 465 77716 UK