Man u
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Manchester United Football Club was founded in 1878. It has a long history and tradition, playing its home games at Old Trafford stadium with a capacity of 76,212. Manchester United has a huge global fan base and following. It utilizes a multifaceted marketing and branding strategy to promote its brand worldwide, including official sponsors, uniforms, logo and brand identity. The club aims to uphold its winning legacy and tradition of success.
Man u
- 1. 1 Manchester United Football Club
- 2. 1878 2
- 3. , 3
- 4. 1892 4
- 5. 26 1902 1904 1 5 1908 82
- 6. 2005 6
- 7. 1878 - 1910 - 76,212 1880-1893), 1893-1910), 1941-1945) , 1986 - 7
- 8. - 1903-1912) - - 1912- - 1914) - - - 1914- 1921) - - - 1921- 1926) - - - 1926- 1927) - - - 1927-1931) - - 8 - 1931- 1932) - 1977-
- 9. 9
- 10. MARKETING MIX Product - - 24 MUTV 10
- 11. MARKETING MIX Product - , - , - , , 11
- 12. MARKETING MIX Price 12
- 13. MARKETING MIX Place - Old Trafford 76,212 Executive - Promotion 13 -
- 14. 14
- 15. SWOT Strengths - - - - - 15
- 16. SWOT Weaknesses - - 16
- 17. SWOT Opportunities - - Sponsors - - 17
- 18. SWOT Threats - - 18
- 19. OFFICIAL SPONSORS Aon Aon 19 Principal Sponsor of Manchester United
- 20. OFFICIAL SPONSORS 20 Nike's mission has always been to provide a competitive edge...
- 21. OFFICIAL SPONSORS Official Logistics Partner Official wine Partner Official Car Supplier Official Timekeeper Official Beer Official Travel Partner 21 Official Betting Partner Official Responsible Official Airline Partner Drinking Partner
- 22. OFFICIAL SPONSORS Official Savoury Snack Partner A.P. HONDA Official Motorcycle Partner of Manchester United in Thailand Official Office Equipment Partner 22
- 23. OFFICIAL SPONSORS Saudi Arabia Malaysia Turkey Bahrain, Kuwait Nigeria, Ghana, Hong Kong Republic of Benin South Africa / Zambia / Rwanda / Uganda / Swaziland / Botswana 23 Official Integrated Telecommunications Partner
- 24. OFFICIAL SPONSORS Vietnam, Cambodia and Laos Bulgaria Indonesia AIRTEL in India/ Sri Lanka/ Seychelles/ Bangladesh Pakistan AIRTEL Africa in Burkina Faso/ Chad/ Democratic Republic of the Congo/ Gabon/ Kenya/ Madagascar/ Malawi/ Niger/ Sierra Leone/ Tanzania/ Congo Brazzaville 24 Official Telecommunications Partner
- 25. BRAND IDENTITY 25
- 26. LOGO Salford (Salford Red) 26
- 27. GLORY GLORY MAN UNITED Glory glory Man united, Glory glory Man united, We’ re the boys in red and Glory glory Man united, we're on our way to Wembley! As the reds go marching up up up! Wembley, Wembley, Just like the busby days and days gone by, We're the famous Man We’ ll keep the red flags flying united and we're going to high, Wembley, Your gonna see us all from far In ’ 77 in the stockham and wide, team, Your gonna hear the Mans that Back in December '83, sing with pride. 27 And everyone will know just United, Man united, who we are,
- 28. UNIFORM 28
- 29. UNIFORM 29
- 30. MUTV 30
- 31. BRAND PERSONALITY 31
- 32. BRAND DNA 7 32
- 33. 33
- 34. THE END 34