This document provides recommendations for effectively deploying SystemVerilog Assertions (SVA) in verification projects. It discusses why SVA is an effective verification technique, outlines key benefits observed from using SVA, and addresses common reasons for not using SVA. The document then provides 10 deployment recommendations, including training the verification team, using naming conventions, controlling assertions at runtime, managing coverage databases, and validating assertions by inserting faults. The key is to deploy SVA as a team effort and use techniques to efficiently manage large numbers of assertions and coverage properties.