Managing Digital Transformation
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The document discusses the importance of understanding and managing digital transformation in various industries, highlighting the ongoing disruption caused by digital technologies. It outlines key steps for organizations to successfully navigate this transformation, including creating a digital vision, fostering digital leadership, and embracing new business models. The document emphasizes that businesses must adapt to survive, calling for an urgent shift in mindset and corporate culture towards digital innovation.
Managing Digital Transformation
- 1. Managing Digital Transformation January 2016 jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98
- 2. @jcaudron • we are a digital and innovative marketing consulting company • founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem • we work for large European clients • we have a strong vision on the impact of digital and act accordingly • we are advisors, writers, coaches and entrepreneurs
- 3. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models? Who are you?
- 4. Digital disruption is real. Expect a smack in the face…
- 5. who is your…
- 6. Where did the money go?
- 8. @jcaudron Disruption Modeling Transformation You have a choice Fear Insight Direction
- 9. @jcaudron Waves of Digital Disruption 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel Real-Estate HR … 2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …
- 10. @jcaudron What can we learn?
- 11. @jcaudron What can we learn?
- 13. Putting things in a frame creates insights
- 14. • What can we learn?
- 15. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
- 22. Glass House Package Frog GatekeeperTraveller Participant Cyborg Who’s next? New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time Person(al) Product Channel CompetitionPlace People Technology
- 23. So, did this scare you or inspire you?
- 24. So now that you understand Digital Disruption, how do you start the actual Transformation?
- 25. Stop hyping, start doing: Digital Transformation Modeling Sold in over 30 countries
- 26. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 27. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 28. You’ll need to understand disruption its impact
- 29. You’ll need a strong vision on your future
- 30. You’ll need a plan with real actions, a Digital Agenda, a roadmap for the future
- 31. Digital Transformation Modeling Spot and understand the dynamics of digital disruption Sold in +35 countries Analyse the impact on your industry and business Create a future vision and a transformation strategy Create a Digital Agenda that gets you there.
- 32. It’s no longer about digital, it’s about business Corporate (comm) Strategy Digital Strategy Company Strategy Digital World
- 33. From ... ... to The Business Digital (at the sideline) Digital in the core
- 34. From ... ... to The Business Digital (at the sideline) The Business Digital (at the sideline)
- 35. ... to The Business Digital (at the sideline) Digital in the core The Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ...
- 36. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 37. “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research So, where are you? How digital is your company? Digital Leadership
- 38. The ideal situation CEO Ideally your CEO is the digital lead CIO COO CbsOSalesMkt
- 40. Sales Marketing&Communication Service&Support HR (Digital)Technology PR&ExternalCommun. R&D&Enterprise2.0 Digital Business Models Are you locked-up in your vertical silo’s or can you create transversal business change? Sales Marketing&Communication Service&Support HR DigitalTechnology PR&ExternalCommun. R&D&Enterprise2.0
- 41. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 42. The Classics The Converted The Digital The Ruptured Traditional model Traditional channels Traditional models Digital channels New business models Digital channels Everything new Incumbents (you) Challengers (them)
- 43. Different types of innovation The Factory The Guesthouse The Garage Incremental innovation Change projects Breakthrough innovation
- 44. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 45. Digital Transformation Fleet ?Are you the captain of a rigid (sinking) ship Are you the commander in chief of a fleet that changes the world? (no, this is NOT Captain Iglo, it’s Edward Smith from the Titanic)
- 46. You’ll need balance between your traditional strengths and real innovations Traditional revenue steams new revenue steams
- 47. Create your own Digital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 48. @jcaudron 1. The customer always decides
- 49. @jcaudron 2. All things you do must start from a superior experience
- 50. @jcaudron 3. From now on, you are an agile and flexible company
- 51. @jcaudron 4. You live in a world of uncertainty
- 52. @jcaudron 5. Always play on the offense instead of the defense
- 53. @jcaudron 6. Don’t be afraid to cannibalize your own business
- 54. @jcaudron 7. Never, ever, disrespect new or small players
- 55. 7 Key Take-Aways
- 56. @jcaudron Disruption is real, deal with it! Disruption Modeling Transformation 1. Disruption is happening anyway, often without your knowing…
- 57. @jcaudron Disruption is real, deal with it! Disruption Modeling Transformation 2. There are methods to understand the impact and plan for the future
- 58. @jcaudron Disruption is real, deal with it! Disruption Modeling Transformation3. You can take transformation in your own hands, but you will have to start NOW, in order to stay in the drivers seat!
- 59. @jcaudron 4. You’ll need digital leadership throughout the entire organization
- 60. @jcaudron 5. You will need to embrace new culture, policies, rules, methodologies, technology, processes, attitude, …
- 61. @jcaudron 6. You’re no longer too big to fail …
- 62. 7. you make your own choices!
- 63. So, what does your future look like? Thank you! jo.caudron@duvalunion.com @jcaudron 00 32 475 43 80 98
- 64. Managing Digital Transformation January 2016 jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98