Managing Distribution for Hardware Startups

This document discusses managing distribution for hardware startups. It provides information about Global Sources Launchpad and their experience connecting suppliers to international buyers over 45 years. It also provides examples of startups like Nanoleaf, Makeblock, and Move-It that have found distribution success. The document emphasizes that 90% of consumer spending is within 3 feet of the shelf and offers tips for hardware startups to get their products in front of customers through effective communication, packaging, promotions, and marketing budgets. It also lists the key aspects of distribution that startups need to manage, such as procurement, manufacturing, quality control, and customer service.