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Managing
documentation
projects in nearly any
environment
Sharon Burton
951-369-8590
Twitter: sharonburton
Sharon@sharonburton.com
www.sharonburton.com
Thanks!
▪ Been in the Communication
industry
for 20 years
▪ Solve post-sales content
problems
▪ Content consultant
▪ Teach communication at various
universities
Supporting role today…
DCL is supporting
us today
▪ If you have questions, they will
help you in the questions
window
▪ Let’s say “Thank you” to Data
Conversion Labs for hosting
this webinar
Experience the DCL Difference
▪ DCL blends years of conversion experience with
cutting-edge technology and the infrastructure to
make the conversion process easy and efficient.
▪ World-Class Services
▪ Leading-EdgeTechnology
▪ Unparalleled Infrastructure
▪ US-Based Management
▪ Complex-Content Expertise
▪ 24/7 Online ProjectTracking
▪ Automated Quality Control
▪ Global Capabilities
Valuable ContentTransformed
▪ Document Digitization
▪ XML and HTML Conversion
▪ eBook Production
▪ Hosted Solutions
▪ Big Data Automation
▪ Conversion Management
▪ Editorial Services
▪ Harmonizer
Serving a Broad Client Base…
…Spanning all Industries
▪ Aerospace
▪ Associations
▪ Defense
▪ Distribution
▪ Education
▪ Financial
▪ Government
▪ Libraries
▪ Life Sciences
▪ Manufacturing
▪ Medical
▪ Museums
▪ Periodicals
▪ Professional
▪ Publishing
▪ Reference
▪ Research
▪ Societies
▪ Software
▪ STM
▪ Technology
▪ Telecommunications
▪ Universities
▪ Utilities
What is “User Content”?
And the definition is probably changing as we
talk
User content
Content created
to face the
customer
▪ May be content your team or
company is creating
▪ Maybe content your customers
are creating
▪ Social media
▪ User forums
▪ Blogs
▪ Wikis
▪ Notes passed around the office
▪ More
▪ “Ad hoc”
Control over content
Place Control
User forums you host Y
User forums you don’t host (LinkedIn, for
example)
N
Your wiki Y
Someone else’s wiki N
Online help (including comments) Y
Community blogs N
Corporate blogs ?
And so on
We don’t have enough to do
We are
increasingly
being asked to be
responsible for
user generated
content in some
manner
▪ That which we have control over,
we can
▪ But if we don’t have control…
▪ If you don’t have control, then
stop looking at it
▪ It just makes you tense
▪ Customers are willing for “ad
hoc” content be messy and ugly
▪ Or wrong
▪ Our content is the official content
What is Success?
To have a “successful” project, we need to
define what that means
Setting expectations
When you say
“successful
project”, what do
you mean?
▪ On time
▪ Within budget
▪ The content you said you would
deliver
▪ Accurate
▪ Reduces support costs
▪ Engages post-sales customers
and increases return purchases
▪ Other
Setting expectations
These can all be
how you define
success
▪ Or some of these
▪ Or none of these
▪ Or something else entirely
Your management has a definition
At least for other
projects in the
company
▪ Use that definition
▪ Extend it to include what you
mean, too
▪ It’s going to change over time
▪ It may change per deliverable
▪ (Hint: It involves customer
experience post-sales)
After you define it, evangelize it
How docs
happens in a
mystery for most
organizations
▪ Now that you have a definition
for success
▪ Evangelize that definition
▪ Not everyone will get on board
▪ But you can point to it
▪ “I understand you want X, but we
have decidedY.”
Ways to evangelize
People need to
know what
success looks like
and how that
happens
▪ Status reports
▪ Project reports
▪ Staff meetings
▪ Corporate newsletter
▪ Planning documents
▪ Chatting in the lunchroom
▪ Soliciting opinions from others
▪ Ignoring the ones you don’t like or
are stupid
Planning is still planning
You already know part of the way there
Create a quality metric
Set up the basic
characteristics for
3 to 5 quality
levels for your
publications
projects
▪ For example:
▪ Level 1 (Minimal): No index, no
examples, spell-checked only
▪ Level 2 (Good):Verified against
the software, examples, indexed,
spell-checked, copyedited
▪ Level 3 (Best): Optimized for
readability, comprehensibility,
and localization
Metrics
Develop a
standard work
per “page”
estimate for
publications in
your organization
▪ Include the time it takes to:
▪ Manage the project
▪ Research and interview
▪ Write/edit
▪ Illustrate
▪ Proofread
▪ Translate
▪ Prepare for publication/Publish
to multiple targets
▪ Attend project meetings
▪ Attend review sessions
Example average hours per ?
Information Type Hours per unit
User guide 2 hours per page
Training Guide 30 hrs per 1 training hours
Content Sensitive help 2 hours per topic
Content to multi-publish 2 hours per topic
Clean up community generated
content
1 hour per 500 words
Common estimating errors
The first few
projects are
going to have
estimating errors
▪ Guess factor - An optimistic
time plus some added factor
▪ Devoutly desired results - A
guess that makes everyone
happy
Evaluating complexity
It’s not just the
product that’s
complex
▪ Internal factors
▪ Technical
experience
▪ Writing and
document
design
experience
▪ Audience
understanding
▪ Team experience
▪ External factors
▪ Product stability
▪ Information
availability
▪ Prototype
availability
▪ SME availability
▪ Effectiveness of
reviews
Development environments
Love the one
you’re with
▪ Waterfall
▪ Agile
▪ Mix of both
▪ Pick the attributes you like best
from each and go
Regardless of the environment
Do some
planning
Seriously, any
planning
▪ Agile can be tougher but
manage content by sprint
▪ What are the customer stories?
▪ What content do the customers
need in that story?
▪ Often in Agile
▪ Docs runs one agile release
behind
▪ Many times, we deliver up to
date content
▪ But we set the expectation…
Deliverables, they are
a’changin’
It’s a whole new world
You want what?
It’s a very exciting
time!
▪ Hard copy
▪ PDF
▪ Online help
▪ Offline help
▪ eBooks
▪ Smart phones/
devices
▪ Tablets
▪ HTML 5
▪ Multiple
languages
▪ Device-sniffing
content
▪ Write once,
reuse many
▪ And so much
more
The way we were
Creating content
in a book
metaphor is
getting more and
more expensive
▪ Doesn’t work any more
▪ We don’t even call it “single-
sourcing” anymore
▪ “Multi-channel publishing”
▪ Perhaps it’s time to consider
new tools/ technology/
processes
Thank you for your time
Thoughts? Questions?
Sharon Burton
951-369-8590
Twitter: sharonburton
Sharon@sharonburton.com
www.sharonburton.com

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Managing Documentation Projects in Nearly Any Environment

  • 1. Managing documentation projects in nearly any environment Sharon Burton 951-369-8590 Twitter: sharonburton Sharon@sharonburton.com www.sharonburton.com
  • 2. Thanks! ▪ Been in the Communication industry for 20 years ▪ Solve post-sales content problems ▪ Content consultant ▪ Teach communication at various universities
  • 3. Supporting role today… DCL is supporting us today ▪ If you have questions, they will help you in the questions window ▪ Let’s say “Thank you” to Data Conversion Labs for hosting this webinar
  • 4. Experience the DCL Difference ▪ DCL blends years of conversion experience with cutting-edge technology and the infrastructure to make the conversion process easy and efficient. ▪ World-Class Services ▪ Leading-EdgeTechnology ▪ Unparalleled Infrastructure ▪ US-Based Management ▪ Complex-Content Expertise ▪ 24/7 Online ProjectTracking ▪ Automated Quality Control ▪ Global Capabilities
  • 5. Valuable ContentTransformed ▪ Document Digitization ▪ XML and HTML Conversion ▪ eBook Production ▪ Hosted Solutions ▪ Big Data Automation ▪ Conversion Management ▪ Editorial Services ▪ Harmonizer
  • 6. Serving a Broad Client Base…
  • 7. …Spanning all Industries ▪ Aerospace ▪ Associations ▪ Defense ▪ Distribution ▪ Education ▪ Financial ▪ Government ▪ Libraries ▪ Life Sciences ▪ Manufacturing ▪ Medical ▪ Museums ▪ Periodicals ▪ Professional ▪ Publishing ▪ Reference ▪ Research ▪ Societies ▪ Software ▪ STM ▪ Technology ▪ Telecommunications ▪ Universities ▪ Utilities
  • 8. What is “User Content”? And the definition is probably changing as we talk
  • 9. User content Content created to face the customer ▪ May be content your team or company is creating ▪ Maybe content your customers are creating ▪ Social media ▪ User forums ▪ Blogs ▪ Wikis ▪ Notes passed around the office ▪ More ▪ “Ad hoc”
  • 10. Control over content Place Control User forums you host Y User forums you don’t host (LinkedIn, for example) N Your wiki Y Someone else’s wiki N Online help (including comments) Y Community blogs N Corporate blogs ? And so on
  • 11. We don’t have enough to do We are increasingly being asked to be responsible for user generated content in some manner ▪ That which we have control over, we can ▪ But if we don’t have control… ▪ If you don’t have control, then stop looking at it ▪ It just makes you tense ▪ Customers are willing for “ad hoc” content be messy and ugly ▪ Or wrong ▪ Our content is the official content
  • 12. What is Success? To have a “successful” project, we need to define what that means
  • 13. Setting expectations When you say “successful project”, what do you mean? ▪ On time ▪ Within budget ▪ The content you said you would deliver ▪ Accurate ▪ Reduces support costs ▪ Engages post-sales customers and increases return purchases ▪ Other
  • 14. Setting expectations These can all be how you define success ▪ Or some of these ▪ Or none of these ▪ Or something else entirely
  • 15. Your management has a definition At least for other projects in the company ▪ Use that definition ▪ Extend it to include what you mean, too ▪ It’s going to change over time ▪ It may change per deliverable ▪ (Hint: It involves customer experience post-sales)
  • 16. After you define it, evangelize it How docs happens in a mystery for most organizations ▪ Now that you have a definition for success ▪ Evangelize that definition ▪ Not everyone will get on board ▪ But you can point to it ▪ “I understand you want X, but we have decidedY.”
  • 17. Ways to evangelize People need to know what success looks like and how that happens ▪ Status reports ▪ Project reports ▪ Staff meetings ▪ Corporate newsletter ▪ Planning documents ▪ Chatting in the lunchroom ▪ Soliciting opinions from others ▪ Ignoring the ones you don’t like or are stupid
  • 18. Planning is still planning You already know part of the way there
  • 19. Create a quality metric Set up the basic characteristics for 3 to 5 quality levels for your publications projects ▪ For example: ▪ Level 1 (Minimal): No index, no examples, spell-checked only ▪ Level 2 (Good):Verified against the software, examples, indexed, spell-checked, copyedited ▪ Level 3 (Best): Optimized for readability, comprehensibility, and localization
  • 20. Metrics Develop a standard work per “page” estimate for publications in your organization ▪ Include the time it takes to: ▪ Manage the project ▪ Research and interview ▪ Write/edit ▪ Illustrate ▪ Proofread ▪ Translate ▪ Prepare for publication/Publish to multiple targets ▪ Attend project meetings ▪ Attend review sessions
  • 21. Example average hours per ? Information Type Hours per unit User guide 2 hours per page Training Guide 30 hrs per 1 training hours Content Sensitive help 2 hours per topic Content to multi-publish 2 hours per topic Clean up community generated content 1 hour per 500 words
  • 22. Common estimating errors The first few projects are going to have estimating errors ▪ Guess factor - An optimistic time plus some added factor ▪ Devoutly desired results - A guess that makes everyone happy
  • 23. Evaluating complexity It’s not just the product that’s complex ▪ Internal factors ▪ Technical experience ▪ Writing and document design experience ▪ Audience understanding ▪ Team experience ▪ External factors ▪ Product stability ▪ Information availability ▪ Prototype availability ▪ SME availability ▪ Effectiveness of reviews
  • 24. Development environments Love the one you’re with ▪ Waterfall ▪ Agile ▪ Mix of both ▪ Pick the attributes you like best from each and go
  • 25. Regardless of the environment Do some planning Seriously, any planning ▪ Agile can be tougher but manage content by sprint ▪ What are the customer stories? ▪ What content do the customers need in that story? ▪ Often in Agile ▪ Docs runs one agile release behind ▪ Many times, we deliver up to date content ▪ But we set the expectation…
  • 27. You want what? It’s a very exciting time! ▪ Hard copy ▪ PDF ▪ Online help ▪ Offline help ▪ eBooks ▪ Smart phones/ devices ▪ Tablets ▪ HTML 5 ▪ Multiple languages ▪ Device-sniffing content ▪ Write once, reuse many ▪ And so much more
  • 28. The way we were Creating content in a book metaphor is getting more and more expensive ▪ Doesn’t work any more ▪ We don’t even call it “single- sourcing” anymore ▪ “Multi-channel publishing” ▪ Perhaps it’s time to consider new tools/ technology/ processes
  • 29. Thank you for your time Thoughts? Questions? Sharon Burton 951-369-8590 Twitter: sharonburton Sharon@sharonburton.com www.sharonburton.com

Editor's Notes

  • #5: DCL’s core service is data conversion from any format to any format Additional services also include eBook production Composition QA Content Reuse Analysis Project set-up/management Consulting Transcription Translation Services can be bundled or sold al a carte Highly proficient with very complex projects Solid reputation within all industries
  • #7: Our client base spans the gamut… Publishing: Educational Reference eBook Legal Periodicals STM Institutions: Libraries Universities Hospitals Museums Industry: Automotive Aerospace Transportation Equipment Manufacturing Distribution Technology: Computing Utilities Semiconductors Telecommunications Financial Services: Banking Credit card services Government/Defense: Civilian agencies Government agencies Military Life Sciences SPL SRP Records Research
  • #8: Any industry where documentation & content exists
  • #16: Use that definition Extend it to include what you mean, too It’s going to change over time It may change per deliverable Social media content may have a different metric than internally created content English content may be different than localized content Marketing certainly has a different metric (Hint: It involves customer experience post-sales)
  • #25: Waterfall Iterative, lots of planning Phases of projects Typically in government and hardware More stable but slower Agile Customer stories drive development Little planning – called sprints Typically in software Less stable and fast Mix of both Pick the attributes you like best from each and go