Managing public relation in public and private sector
- 1. Managing Public Relation in public and private sector
- 2. Contents Introduction..................................................................................................................................... 3 Public sector.................................................................................................................................... 4 Types of public sector..................................................................................................................... 5 Types of Private sector.................................................................................................................... 7 Human resource and the link .......................................................................................................... 8 Conclusion .................................................................................................................................... 12 References..................................................................................................................................... 13
- 3. Introduction The leading industries and companies that contributes to the maximum revenue and profit generation, are opting revolutionary techniques and management strategies so that they can easily manage with the rising need of excellence. On the contrary, the public sector is more into conventional and traditional ways that they practice and that is why there has been a great deal of planning changes that has been reached in most of the sector so that they can show the current market demand. The private sector seems to deliver more into skill set management rather than traditional ways of work ethics. That might be one of the reasons why private sectors are so popular and successful among the people all over the globe. There are so many companies and organizations that are getting established everyday and these are due to standards set by the previous slot. Increase the demand of quality human resource in private organization has given rise to the human resource management sector that primarily looks into becoming more and more skilled people in the system. There are several cases of public sectors that are in existence and each of them have their own circle of principles and traditional ways of dealing with things and that is why in some cases the public sector appears to be lacking the push that private sector easily achieves. The public sector might be the one that people are more attracted to but with the fewest intakes per year, the public sector seems to be less popular than it was during the eighties (Zeffane, 1994). The public sector is also very much dominated by normative values and that is why is so much hard to cope up with modern day changes. There are also many instrumental values that the public sector is based on. With as much in line such as democracy, bureaucracy, government and authority, the ownership somewhere gets diminished and that is one reason why the module of work ethics that the public sector is based on, need to be revolutionized. There is scope of changes in every sector but it is very important that these changes are applied quickly
- 4. into the sectors and in case of private sector they are more prone to adapt changes effectively. In case of public sector it takes time and most of the time this becomes outdated. Public sector This sector is a part of the economy that is based on various government services. The things that make this sector glamorous is the facilities and the terminal work ethics. Although the pace has changed a lot in the last few years, this sector is yet to come up with the private sector. One of the primary needs of a global organization of the scale of Public sector is usually to continually motivate its employees so as to create an atmosphere of trust and respect in the workplace. This type of atmosphere is required to match the workers as per the health factors mentioned in Herzberg’s two-factor idea (Bratton et al., 2001). Barkley has always believed in the selective motivational technique in which, often, the corporation focuses on maintaining the enthused employees that perform more than employees with low motivation that perform poorly, the bank purposefully located employees with high level of performance employees with the aim of boosting up their productivity. It is done in sync with the Maslow law of hierarchical needs, as different types of employees reach different stages of the pyramid of needs, as a result almost all ambitious ones are getting priority over other in terms of perks & benefits such as incentive, insurance, pension, etc. This can be a give & take relationship whereby Public sector assures the financial support and job security in terms of high productivity and good bottom line (Hood, 1995). Thus, Public sector today, believes in negative reinforcement theory and the technique of fixed interval & fixed rate rewards. Archways slashed its fork out & bonuses in 2012 in order to discourage misconduct. In 2013, the compensation of the employees was fixed to a certain extent
- 5. to avoid such misconduct. These policies, not just changed the outlook of the risk takers in the organization, but motivated the lower level workers to have interacted in a participative role of the decision making process. This promoted a reliable performance among workers, rather compared to irregular and short bursts involving performance (Allison, 1980). Types of public sector • Central Government Departments • Executive Agencies • Public Corporations • QUANGOs and Regulatory Bodies • Local Authorities • Arms- length bodies Private sector and human resource management: Private sector is part of the economy that is run by private individuals or groups. This is also referred as citizen sector. With so many sectors evolving all over the globe, the number of companies and organizations has increased over the years and this has paved the way for employment opportunities. Organizations look for the appropriate human resource for their workload and that is where strategy, planning and filtering process starts off. It is not always the best person that will win you the race and it is certainly the one that always finishes the race. There are different requirements for different companies and that is why it is important to understand the exact need.
- 6. The human resource team is in charge of getting the best in the business in their umbrella. The process that they indulge in, is strategically planned and executed. But seeing if it is right all the time, can the human resource practices cope up with the organization strategy, structure and expectation? How durable is the bridge that connects an organization with the resources and how flexible is the bridge? (Allison, 1980) Private medical establishment - According to a recent survey, out of every 10 patients that visit the specialist, 3 browse the information on smart phones. Mobile websites are very much handy in case of service providing businesses. That is why it becomes for specialists to go to a good mobile website. There are tons of benefits of using mobile websites. First of all it is very fast. Secondly, these websites are tailor made sites, which means they can be easily browsed in the mobile phones. These sites can be accessed from anywhere and anytime, provided you have an internet connection (Osborne, 2002).. A recent survey revealed a fact that almost 50% of the Americans own smart phones and that is where all your potential patients are from. So, to target this base of patients, it is very vital that you go to a good mobile website. These mobile websites enable the patients to get the information instantly from anywhere and also they can call and book an appointment immediately. In this age of cutting edge technology where the Internet rules the world economy, it helps companies and brands by providing them a platform to showcase their products. Social media has been a revolution since its commencement. Several companies all over the world have been using the social media platform to promote their products and in the process increase their sales. In this age of modern technology, utmost care is taken by companies to promote their brands and
- 7. reach out to more and more customers. Social media has been a boon to the brand makers. But there are certain ways to do it. To utilize the platform more efficiently, there are certain ways that one needs to follow. In the case of medical sector too, these platforms are very essential as they help the specialists and doctors to get connected to the mass. The more they get popular in the social network, the more popular will be their service (Osborne, 2002). Mobile apps are quite popular nowadays. Applications are designed in such a way that it is user friendly. For a specialist, an app can be very useful in case of getting new patients. It will provide varieties of information such as treatment available, treatment plans, treatment costs, booking appointments etc. Mobile apps are basically the tools that are helping to get connected to the mass and this enables to get more and more new patients online. There are many good providers of such apps all over the world. You can select one of them so that you get the best apps for your business. This helps a lot in any business. Although this concept might be a brand new one, but the capacity of this idea is very huge and that is why there are many specialists that are using these things to get new patients and they are quite successful in doing so (Hood, 1995). Types of Private sector • Sole traders • Partnerships, Private companies • Public companies
- 8. Human resource and the link Private sector mainly involves handling employees of an organization as well as their joining formalities, their payroll processing and employment laws. It is more related with clerical tasks. The private sector is centralized solely till completing clerical work linked to employees of an organization. It shares organizations’ goals, vision or mission with the staffs. The private sector which is more into operational work, instead, deals with a wider area or maybe other sides of employment, e. g. enhancing productivity or linking employee’s duties to organizational goals to ensure organizational goals are met at the end. The private sector is very much wider compared to “Personnel Management” or it could not be wrong if any of us say that Private sector is just a part of Human Resources Management. Private sector emphasizes on extracting the best outside of employees by managing employees and keeping them motivated to ensure their productivity comes higher as well as organizational goals are met eventually. It deals with employees of grievances in the office place. The private sector objective is to use the best talent at minimum cost and converting a new employee to some well engaged employee. It really does succession planning, train employees by identifying their training needs, performance reviews, and converts the raw employment of a person who is able to take higher roles and responsibilities. The role and responsibilities of series managers in relations to Human being Resource Management function depend a great deal on achieving organizational goals as well as Private sector success. Individual employee or possibly a team of employees directly reviews to line managers; hence they know best about those employees and aids assessing their exact performance. They help with training these workers in order to take higher responsibilities. Line manager’s best know the training requirements of a certain employee. They manage the day to day activities with their team and provide best techie guidance. They are the ones who monitors everyday work of
- 9. employees, hence they may be the best persons who aid in assessing the correct performance associated with employees and their development requirements. The private sector is something which is all about Human Resources or Employees. A lending broker takes the work out of personnel, and there are a large number of legal or regulatory laws related to labor/ employees governing their protection under the law and benefits, hence, private sector has to handle all those laws and tips. The private sector is supposed to follow along with government defined laws and guidelines linked to employees. Legal & Compliance guidelines is really a very sensitive matter which can in different condition cannot be overlooked, hence, the first impact of this on a private sector is that there has to be a dedicated team of qualified persons who can manage Legal part of Private sector and make certain that all the guidelines are available and are followed. HR must ensure an employee benefit as defined in numerous legal laws (Hood, 1995). Right from prospecting employees, taking care of them at work, giving them salaries as per their designation and Medical Insurance, entitlement of leaves much as per the law and guidelines. Hence, the Private sector has a large as well as important impact of legal & regulatory framework which if not followed properly, the organization can fall under trouble. During lack of employees, useful resource planning or proper private sector planning won't be right. There would not be any retention strategy. Due to lack of right talent in the right department, there can be many problems which the organization may face. There won't be an adequate number of personnel, hence, the optimal use of the resource will not happen, and nobody will act as per required guidelines. Human Resource Planning plays a pivotal role in terms of managing employees. In absence of private sector planning, there won't be cost savings, proper assets with proper guidelines, and correct delegation of work. Legal & Compliance related guidelines won't be followed. In a nutshell, an organization would not have the ability to meet its goals in lack of proper Human
- 10. Resource Planning. The Private sector planning activity planning involves building a projection on the workforce requirement, to fill the position within the organization, particularly in a volatile environment. The private sector needs to examine their short term along with long term requirements for employing new workers. Motivated employees are crucial for almost any organization to achieve its aims. Motivation is something which comes from the management. So, the employees should be motivated all the time. It is completely an individual’s decision to decide how much energy or effort is required to perform a task. To get goals completed or target met from a small group of workers, it is crucial to maintain them motivated. An employee works when he feels engaged with the organization or the task he could be given. There are many aspects affecting motivation. If we look at rewards, it is linked to motivation since if the reward are likely to be distributed fairly, employees’ motivation level will be higher and so they will become productive (Osborne, 2002). At Royal Bank of Scotland, the link between motivational hypothesis and reward is direct. Below, employees’ performance is assessed fairly and the reward is distributed. From time to time, many benefits and reorganization schemes and programs are launched for every functional departments in which they acquire some reward in getting target accomplished or goal met. Hence, to acquire that reward, the employees are inspired and they work sincerely and harder, which results in higher output. Many of us in our lives come across the term “compensation” in terms of getting paid for the work we do. Compensation management objects to assist an organization in achieving its strategic aim in conjunctions with internal along with external equity. Where internal equity ascertains that extremely qualified people or higher level positions, are paid comparatively far better. External equity ascertains that the jobs are compensated at the same rate as it is available in other companies. HRM regulates the employment relationship to
- 11. the organization. The session of the employment will be based on the contracted terms and conditions placed in the contract of employment or the policy guidelines of the employer. Other than this, common law can be found, statute law and statutory instruments are also linked to the employment. The staff gets the option of approaching the courtroom individually under case law. Thus, breaches of contracts between the employer and the employee could be taken to the employment tribunals as well as courts. Also, the breaches from the statute law can be used up with the employment tribunals (Cornelius, 2002). There exists the Employment Rights Act 1996 that the court identifies the categories of employment and provides the perfect definition of employment status. In the common law, it makes the categorization of employment which depends on reliable tests. Employees can access the legislation only when they comply with the statute dependent on continuity of service as stipulated from the Employment Rights Act 1996. Much like the statute, temporary cessation of work will not be regarded as a break in continuity involving employment. Generally, session is based on the company’s policy and contractual agreement decided between the employee and the employer. If the session is as per the terms agreed in the contract, the worker will have no recourse to the law. On the other hand, if there are unfair dismissals (Lind, E. A, et al (2000)) or there are no written contracts, natural justice and implied terminology under common law will be taken into account and employees have the right in involving fair dismissal. The policies and procedures with regard to resignation or termination of Barclays Bank can happen in the following situations. A confirmed employee may leave or resign by providing one month’s notice in composing or pay one month’s pay. In the case of short-term or probationary employees, 15 days salaries or notice is sufficient. That leads to the exit appointment and return of any traditional bank property. In case, the bank asks an employee to leave, it may happen only in the case of an employee who is not yet confirmed by the
- 12. company or if he has any integrity issue. In this situation, the concerned authorities of the bank may terminate the services of the confirmed employees without giving any reason by providing one month notice or check of one month salary rather than notice. The termination of probationary or temporary employees could be made without assigning any reason and without notice. Terminated employees will not receive any compensation in return. In case of HSBC Bank, the notice period varies, ranging from one month to three months with regards to the period of service (Cornelius, 2002). Conclusion The difference between private sector and public sector cannot be scaled and that is why the profit generation and the effectiveness of both the sectors are taken into consideration. Hence, it can be concluded that private sectors are very successful in coping up with the pace and technology along with the rising demand of excellence where as the old traditional ways of the public sector has slowed down its progress.
- 13. References Zeffane, R. (1994). Patterns of organizational commitment and perceived management style: A comparison of public and private sector employees.Human Relations, 47(8), 977-1010. Hood, C. (1995). The “New Public Management” in the 1980s: variations on a theme. Accounting, organizations and society, 20(2), 93-109. Allison, G. T. (1980). Public and private management: are they fundamentally alike in all unimportant respects? (pp. 283-298). John F. Kennedy School of Government, Harvard University. Osborne, S. (2002). Public-private partnerships: Theory and practice in international perspective. Routledge. Hood, C. (1991). A public management for all seasons?. Public administration,69(1), 3-19. Rainey, H. G., Backoff, R. W., & Levine, C. H. (1976). Comparing public and private organizations. Public Administration Review, 233-244. Kickert, W. J., Klijn, E. H., & Koppenjan, J. F. M. (Eds.). (1997). Managing complex networks: strategies for the public sector. Sage.