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Managing to change; effective 
change management 
by Toronto Training and HR 
October 2014 
1
CONTENTS 
3-4 Introduction 
5-6 Definition 
7-11 Stages of change 
12-15 Principles of change management 
16-19 Steps for effective change 
20-21 Three-phased approach to managing change 
22-23 Attitude towards change 
24-26 Readiness for change 
27-28 Scales which influence posture towards change 
29-31 Cultural change 
32-33 Change agents and change leaders 
34-36 Competencies and behavioural traits of a change leader 
37-39 Distinct modes of thinking 
40-43 Critical success factors and management interventions 
44-45 An example change management plan 
46-47 Why do change management plans often fail? 
48 Case studies 
49-50 Conclusion, summary and questions 
2
Introduction 
3
Introduction to Toronto Training 
and HR 
Toronto Training and HR is a specialist training and 
human resources consultancy headed by Timothy Holden 
10 years in banking 
15 years in training and human resources 
Freelance practitioner since 2006 
The core services provided by Toronto Training and HR 
are: 
Training event design 
Training event delivery 
HR support with an emphasis on reducing 
costs, saving time plus improving employee 
engagement and morale 
Services for job seekers 
4
Definition 
5
• Change management 
6 
Definition
Stages of change 
7
• Unfreezing 
• Making the transition 
• Refreezing 
8 
Stages of change 
1 of 4
Overcoming resistance; 
unfreezing 
• Provide your rationale 
• Be empathetic 
• Communicate clearly 
9 
Stages of change 
2 of 4
Overcoming resistance; 
making the transition 
• Explain the benefits 
• Identify a champion 
• Obtain participative 
input 
• Be aware of the timing 
• Maintain job security 
• Provide training 
• Proceed at a 
manageable pace 
10 
Stages of change 
3 of 4
Overcoming resistance; 
refreezing 
• Indicate the support of 
top management 
• Publicize successes 
and make mid-course 
corrections where 
needed 
• Provide employee 
services 
11 
Stages of change 
4 of 4
Principles of change 
management 
12
• Develop a clear vision 
for the future 
• Ensure people 
understand they own 
the future state of the 
organization 
• Establish urgency 
• Build a credible 
winning team 
• Educate all employees 
13 
Principles of 
change 
management 
1 of 3
• Managers should 
recognize their role to 
persuade others to 
adopt change 
• Help employees reach 
a positive decision to 
adopt and maintain 
the change 
• Promote confidence 
and confirmation to 
sustain the change 
• Create short-term wins 
14 
Principles of 
change 
management 
2 of 3
• Create a culture of 
continuous quality 
improvement by 
evaluating, adjusting 
and rewarding 
members of the team 
15 
Principles of 
change 
management 
3 of 3
Steps for effective change 
16
• Create a ”burning 
platform,” in other 
words, an extremely 
urgent or compelling 
business case to 
convey, in the 
strongest terms, the 
need for change 
• Gather a guiding 
team/steering 
committee 
17 
Steps for 
effective change 
1 of 3
• Have the team create 
a vision of the future 
and action plans 
• Communicate 
upcoming changes 
• Make change steps 
easy and clear 
• Create ways for quick 
wins to be seen and 
felt by those affected 
18 
Steps for 
effective change 
2 of 3
• Build on the quick 
wins, learn from the 
challenges and 
continue on 
• Plan for sustainability 
19 
Steps for 
effective change 
3 of 3
Three-phased approach to 
managing change 
20
• Creating a climate for 
change 
• Engaging and enabling 
the organization 
• Implementing and 
sustaining the changes 
21 
Three-phased 
approach to 
managing 
change
Attitude towards change 
22
• Cognitive attitudes 
• Affective attitudes 
• Behavioural tendency 
attitudes 
23 
Attitude towards 
change
Readiness for change 
24
• Definition 
• Continuance 
commitment 
• Affective commitment 
• Normative 
commitment 
25 
Readiness for 
change 1 of 2
• Appropriateness 
• Management support 
• Personal efficiency 
• Self-efficacy 
26 
Readiness for 
change 2 of 2
Scales which influence 
posture towards change 
27
• Scale 1; dominance 
• Scale 2; influence 
• Scale 3; steadiness 
• Scale 4; compliance 
• Scale 5; motivational 
intensity 
28 
Scales which 
influence 
posture towards 
change
Cultural change 
29
• Importance of culture 
• The optimum culture 
• Difficulties involved in 
changing culture 
• How to change the 
culture 
30 
Cultural change 
1 of 2
Bringing the desired 
culture to life 
• Role model the kind of 
culture you want to 
have 
• Tell stories 
• Small, easy actions 
• Rewards and penalties 
• Align systems and 
processes 
31 
Cultural change 
2 of 2
Change agents and change 
leaders 
32
• Change agents 
• What does a change 
agent actually do? 
• Personal 
characteristics of 
change leaders 
• Questions for change 
leaders 
33 
Change agents 
and change 
leaders
Competencies and 
behavioural traits of a 
change leader 
34
Competencies 
• Adaptability 
• Communication 
• Development of others 
• Leadership 
• Personal development 
• Production 
• Relationships 
• Task management 
35 
Competencies 
and behavioural 
traits of a 
change leader 
1 of 2
Behavioural traits 
• Accommodating 
• Assertiveness 
• Attitude 
• Decisiveness 
• Energy level 
• Independence 
• Manageability 
• Objective judgement 
• Sociability 
36 
Competencies 
and behavioural 
traits of a 
change leader 
2 of 2
Distinct modes of thinking 
37
• Emotional brain 
• Rational brain 
• System one and 
system two 
• The elephant and the 
rider 
38 
Distinct modes 
of thinking 1 of 2
Components of the 
change management 
framework 
• Motivating 
• Directing 
• Shaping the path 
39 
Distinct modes 
of thinking 2 of 2
Critical success factors 
and management 
interventions 
40
• Having a clear vision 
of the future state 
• Creating and 
disseminating a plan 
of action 
• Establishing a 
knowledgeable 
leadership (guiding) 
team 
• Defining 
communication 
strategies 
41 
Critical success 
factors and 
management 
interventions 
1 of 3
• Establishing and 
communicating 
where/how people can 
get help 
• Being prepared to 
train, retrain and 
provide technical 
assistance 
42 
Critical success 
factors and 
management 
interventions 
2 of 3
People-related factors 
• Change creates 
uncertainty 
• People are afraid of loss 
• Team pressure to resist 
change is powerful 
• Employees may believe 
that proposed change is 
not in their best 
interests and/or that of 
the employer 
43 
Critical success 
factors and 
management 
interventions 
3 of 3
An example change 
management plan 
44
• Phases of change 
management 
• The change 
management strategy 
• Roles of department 
manager/champions 
• Cascading down 
training 
• Post-implementation 
support 
45 
An example 
change 
management 
plan
Why do change 
management plans often 
fail? 
46
• Change plans do 
not include those 
affected early 
enough in the 
planning 
• Change plans do 
not consider 
”human factors,” 
i.e., motivations 
and human 
behaviours 
47 
Why do change 
management 
plans often fail? 
1 of 2
• Individual barriers 
to change are not 
directly addressed 
• Sustainability is not 
built in from the 
beginning 
48 
Why do change 
management 
plans often fail? 
2 of 2
Case study 
49
Conclusion, summary and 
questions 
50
Conclusion, summary and 
questions 
Conclusion 
Summary 
Videos 
Questions 
51

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Managing to change October 2014

  • 1. Managing to change; effective change management by Toronto Training and HR October 2014 1
  • 2. CONTENTS 3-4 Introduction 5-6 Definition 7-11 Stages of change 12-15 Principles of change management 16-19 Steps for effective change 20-21 Three-phased approach to managing change 22-23 Attitude towards change 24-26 Readiness for change 27-28 Scales which influence posture towards change 29-31 Cultural change 32-33 Change agents and change leaders 34-36 Competencies and behavioural traits of a change leader 37-39 Distinct modes of thinking 40-43 Critical success factors and management interventions 44-45 An example change management plan 46-47 Why do change management plans often fail? 48 Case studies 49-50 Conclusion, summary and questions 2
  • 4. Introduction to Toronto Training and HR Toronto Training and HR is a specialist training and human resources consultancy headed by Timothy Holden 10 years in banking 15 years in training and human resources Freelance practitioner since 2006 The core services provided by Toronto Training and HR are: Training event design Training event delivery HR support with an emphasis on reducing costs, saving time plus improving employee engagement and morale Services for job seekers 4
  • 6. • Change management 6 Definition
  • 8. • Unfreezing • Making the transition • Refreezing 8 Stages of change 1 of 4
  • 9. Overcoming resistance; unfreezing • Provide your rationale • Be empathetic • Communicate clearly 9 Stages of change 2 of 4
  • 10. Overcoming resistance; making the transition • Explain the benefits • Identify a champion • Obtain participative input • Be aware of the timing • Maintain job security • Provide training • Proceed at a manageable pace 10 Stages of change 3 of 4
  • 11. Overcoming resistance; refreezing • Indicate the support of top management • Publicize successes and make mid-course corrections where needed • Provide employee services 11 Stages of change 4 of 4
  • 12. Principles of change management 12
  • 13. • Develop a clear vision for the future • Ensure people understand they own the future state of the organization • Establish urgency • Build a credible winning team • Educate all employees 13 Principles of change management 1 of 3
  • 14. • Managers should recognize their role to persuade others to adopt change • Help employees reach a positive decision to adopt and maintain the change • Promote confidence and confirmation to sustain the change • Create short-term wins 14 Principles of change management 2 of 3
  • 15. • Create a culture of continuous quality improvement by evaluating, adjusting and rewarding members of the team 15 Principles of change management 3 of 3
  • 16. Steps for effective change 16
  • 17. • Create a ”burning platform,” in other words, an extremely urgent or compelling business case to convey, in the strongest terms, the need for change • Gather a guiding team/steering committee 17 Steps for effective change 1 of 3
  • 18. • Have the team create a vision of the future and action plans • Communicate upcoming changes • Make change steps easy and clear • Create ways for quick wins to be seen and felt by those affected 18 Steps for effective change 2 of 3
  • 19. • Build on the quick wins, learn from the challenges and continue on • Plan for sustainability 19 Steps for effective change 3 of 3
  • 20. Three-phased approach to managing change 20
  • 21. • Creating a climate for change • Engaging and enabling the organization • Implementing and sustaining the changes 21 Three-phased approach to managing change
  • 23. • Cognitive attitudes • Affective attitudes • Behavioural tendency attitudes 23 Attitude towards change
  • 25. • Definition • Continuance commitment • Affective commitment • Normative commitment 25 Readiness for change 1 of 2
  • 26. • Appropriateness • Management support • Personal efficiency • Self-efficacy 26 Readiness for change 2 of 2
  • 27. Scales which influence posture towards change 27
  • 28. • Scale 1; dominance • Scale 2; influence • Scale 3; steadiness • Scale 4; compliance • Scale 5; motivational intensity 28 Scales which influence posture towards change
  • 30. • Importance of culture • The optimum culture • Difficulties involved in changing culture • How to change the culture 30 Cultural change 1 of 2
  • 31. Bringing the desired culture to life • Role model the kind of culture you want to have • Tell stories • Small, easy actions • Rewards and penalties • Align systems and processes 31 Cultural change 2 of 2
  • 32. Change agents and change leaders 32
  • 33. • Change agents • What does a change agent actually do? • Personal characteristics of change leaders • Questions for change leaders 33 Change agents and change leaders
  • 34. Competencies and behavioural traits of a change leader 34
  • 35. Competencies • Adaptability • Communication • Development of others • Leadership • Personal development • Production • Relationships • Task management 35 Competencies and behavioural traits of a change leader 1 of 2
  • 36. Behavioural traits • Accommodating • Assertiveness • Attitude • Decisiveness • Energy level • Independence • Manageability • Objective judgement • Sociability 36 Competencies and behavioural traits of a change leader 2 of 2
  • 37. Distinct modes of thinking 37
  • 38. • Emotional brain • Rational brain • System one and system two • The elephant and the rider 38 Distinct modes of thinking 1 of 2
  • 39. Components of the change management framework • Motivating • Directing • Shaping the path 39 Distinct modes of thinking 2 of 2
  • 40. Critical success factors and management interventions 40
  • 41. • Having a clear vision of the future state • Creating and disseminating a plan of action • Establishing a knowledgeable leadership (guiding) team • Defining communication strategies 41 Critical success factors and management interventions 1 of 3
  • 42. • Establishing and communicating where/how people can get help • Being prepared to train, retrain and provide technical assistance 42 Critical success factors and management interventions 2 of 3
  • 43. People-related factors • Change creates uncertainty • People are afraid of loss • Team pressure to resist change is powerful • Employees may believe that proposed change is not in their best interests and/or that of the employer 43 Critical success factors and management interventions 3 of 3
  • 44. An example change management plan 44
  • 45. • Phases of change management • The change management strategy • Roles of department manager/champions • Cascading down training • Post-implementation support 45 An example change management plan
  • 46. Why do change management plans often fail? 46
  • 47. • Change plans do not include those affected early enough in the planning • Change plans do not consider ”human factors,” i.e., motivations and human behaviours 47 Why do change management plans often fail? 1 of 2
  • 48. • Individual barriers to change are not directly addressed • Sustainability is not built in from the beginning 48 Why do change management plans often fail? 2 of 2
  • 50. Conclusion, summary and questions 50
  • 51. Conclusion, summary and questions Conclusion Summary Videos Questions 51