Mapping the Path to Purchase
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Freckle offers brands a way to achieve accurate attribution using software and beacons, emphasizing the importance of data over hardware. The document highlights the limitations of inferred location data from bid stream and advocates for deterministic IDs for accurate attribution in the context of location-based marketing. Freckle's approach aims to address the challenges of measuring in-store traffic effectively.
Mapping the Path to Purchase
- 2. FRECKLE HELPS BRANDS UNCOVER TRUE ATTRIBUTION THROUGH THE USE OF SOFTWARE & BEACONS INTRODUCTION World’s Largest Futures Market Programmatic RTB Location & data company focused on attribution and fine grain location
- 6. #1. BEACONS ARE NOT ABOUT ‘PUSH’
- 7. #2. THEY ARE NOT ABOUT HARDWARE
- 8. THEY ARE 100% ABOUT DATA
- 13. 3 FACTS
- 14. #1: $100b
- 15. Location = #1
- 16. #3: 70%
- 17. REAL DEVICES REAL LOCATION REAL PEOPLE
- 18. REAL ATTRIBUTION
- 19. RTB
- 21. HOW MANY PEOPLE DID YOU REALLY DRIVE IN STORE?
- 22. IF YOU ARE ACQUIRING (OR BUYING) LOCATION FROM BID STREAM DATA, YOUR LOCATION IS INFERRED AND INHERENTLY FLAWED
- 24. DETERMINISTIC ID
- 26. THANK YOU NEIL SWEENEY neil@freckleiot.com
Editor's Notes
- #3: 1. Presentation of the business and its ecosystem, technology, monetization path, competitive environment, market potential, (a big piece of this was already included in your presentation). 2. Three year financial outlook + historical (2015, 2016, 2017, 2018) with key drivers (revenues, key revenue drivers, cost structure, key cost drivers) - revenues / expenses / CAPEX / cash flow) 3. List of top partnership agreements and their respective economics 4. List of top customers and respective economics