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PETES
BUILDING AND
      PRESENT
SODERLING  FORDE

     PRICING
 THE DATA
MARKETPLACE
AGENDA
WHAT’S THE DATA
   BIZ NOW?
WHAT’S THE DATA
 MARKETPLACE?
HOW DO WE GET
   THERE?
INTRO TO THE DATA
       BIZ
$100 BILLION
WHAT IS DATA?
DIFF’RENT STROKES
TOP DOWN
BOTTOMS UP!
BRING IT
DATA PRODUCTS
THE VALUE CHAIN
GO HIGHER!
OR LOWER!
BUT WHICH IS
  BETTER?
DISTRIBUTION AND
    DELIVERY
SELL A TERMINAL
BUILD A REPORTING
     PORTAL
DUMP VIA FTP
INTEGRATE A FEED
SHIP A CD
SHIP A CD !!????!!!
THE VALUE OF
AGGREGATION
“INNOVATION VIA
  AGGREGATION”
FAUX-PROPRIETARY
GOOG IS UPSETTING
    THINGS
CHALLENGES
INFLEXIBLE
PRODUCTS
PROPRIETARY
 PLATFORMS
FEW PRICING
  OPTIONS
CONSUMER DATA
   PRIVACY
FRESHNESS
ACCURACY
INTEGRITY
LICENSE
FORMAT
WHAT IS THE DATA
 MARKETPLACE?
DATA CATALOGS
Froogle
REAL-TIME FEEDS
HUMANIST GOALS
FIND IT, GRAPH THE
  SHIT OUT OF IT
AMBITIOUS NERDS
STATUS QUO
“THE BAD VERSION”
PROBLEMS BEFORE
  ‘SOLUTIONS’
MEA CULPA
DO WE NEED A DATA
  MARKETPLACE?
OPEN DATA !=
   PROFIT?
DATAMARKET.lame?
    #=> true
‘If I’d asked people
 what they wanted,
 they’d have said a
    faster horse.’

       - Henry Ford
LAND GRAB
TALENT GRAB
CUSTOMER GRAB
BLURRING LINES
WHY SHOULD
ANYONE CARE?
INSPIRATION
HUMANIZATION
COLLABORATION
     HUBS
CURATION >
CONVERSATION
INNOVATION++
IF YOU BUILD IT...
DATA AS A SERVICE
WHAT IS IT?
FRESH DATA
EASY INTEGRATION
FLEXIBLE USE-CASES
DAAS DELIVERY
API
DATASET
DOWNLOAD
VENDOR DATA
   “STORE”
DATA MARKETPLACE
DELIVERY METRICS
     ARE KEY
DAAS PRICING
FORGET THE BUFFET
THINK LIKE YOUR
ELECTRIC METER
THINK ALA CARTE
KEEP IT FLEXIBLE
NEW HORIZONS
RECAP!
$100 BILLION FOR
  THE TAKING
$100 BILLION FOR
     DATA
  THE TAKING
COLLABORATION
     HUBS
$100 BILLION FOR
      DATA
  THE TAKING
COLLABORATION
  ON DEMAND,
      HUBS
FLEXIBLE PRICING
THANK YOU
pete@stratuse
@petesoder
        @peteforde

c.com
 pete@buzzdat
        a.com

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Building and Pricing the Data Marketplace

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