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1
Market Trends in Microsoft Azure
Andriy Gnennyy
Senior Consultant, Delivery
June 13, 2017
2
Agenda
1.MS Azure platform overview
2.A bit about a “trend” in general
3.More details about several trends
• History, reasons and market expectations
• Changes observed during last 7 years
• Observed trend and how to be prepared
4.Q&A
3
Confidential
3
Microsoft Azure - one of the most
rapidly growing cloud platforms
4
Confidential
MS Azure Platform
• GA since February 1, 2010.
• Launched as Windows Azure.
Included: Cloud Services, SQL
Azure and Storage.
• Rapidly grows during 7 years.
• 40+ regional data centers.
• Offers 120+ IaaS/PaaS/SaaS
services.
• The next “big thing” for
developers since .Net release.
• Resources are getting cheaper.
History & Facts
•Infrastructure as a Service (IaaS).
•Platform as a Service (PaaS).
•Offers SaaS solutions for
business.
•Way to achieve IT costs
optimization.
•Rapid development of global-
scale solutions.
•Supports cost effective migration
to cloud.
•The platform to ensure business
continuity.
Purpose
• Gartner, 2016: Microsoft is the
only vendor recognized as a
leader across Gartner’s Magic
Quadrants for IaaS, PaaS and
SaaS solutions for enterprise
cloud workloads.
• Market share 2016 - 20%,
market share 2017 - 34%.
• Holds leadership in geographic
coverage.
Recognition
5
Confidential
5
Trend (tendency) - a general
direction in which something is
developing or changing
6
Confidential
6
Trends
• For most people, a trend becomes visible after a while
• Market expectations and capabilities are the main drivers
• Tech. or science breakthrough can launch a new trend
• Changes in the people's mindset can launch a new trend
• The same conditions can eliminate a tendency
• Ability to recognize the new tendency is the competitive advantage!
Well known yet generic trend - “migration to cloud”.
77
Confidential
Let's find some trends...
8
Confidential
Windows Azure in 2010
9
Confidential
MS Azure in 2017
10
Confidential
MS Azure in 2017
11
Confidential
MS Azure in 2017
… and many other services.
12
Confidential
12
Trend: MS Azure offers more and
more PaaS services.
Faster than ever
1313
Confidential
Let's find some trends...
14
Confidential
Azure SQL Database
Active geo-replication
•Up to 4 readable secondary
databases
•All service tiers & all regions
•Manual failover to new primary
node
•Auto-failover groups (in-preview)
•SLA is up to 99.99%
15
Confidential
Azure Cosmos DB
Turnkey global distribution
•Easy to follow data governance
and compliance restrictions
•Ready for multi-master setups
•Automatic or manual failover
•SLA is up to 99.99%
16
Confidential
Azure Storage
Read-access geo-redundant storage
•Failover to secondary region in
case of datacenter failure
•Read-only access to data in
secondary region
•SLA is up to 99.99%
17
Confidential
Azure Traffic Manager
• Routes clients to nearest service
endpoint
• Does not affect bandwidth
• Flexible endpoint monitoring
• Automatic or manual failover
• SLA is up to 99.99%
18
Confidential
Azure Traffic Manager
• Routes clients to nearest service
endpoint
• Does not affect bandwidth
• Flexible endpoint monitoring
• Automatic or manual failover
• SLA is up to 99.99%
19
Confidential
19
Trend: Fault-tolerance and low
latency at global scale. Typical for
modern Azure-based systems
2020
Confidential
Let's find some trends...
21
Confidential
Typical Web applications in Azure, year 2010
22
Confidential
Modern setup, year 2017
• Years of usage & optimization in massive scale at Microsoft
• Up-to-date with support for .Net Core and Containers
• Reliable Service and Actor Lifecycle Management
• Stateless or Stateful, this is Your Choice
• Flexible Programmatic Model
• Health & Monitoring
• DevOps Tooling
• Auto-scaling
23
Confidential
One tool - multiple platforms
More to come soon
•Runtime extensions
•SDK extensions
•New platform support
24
Confidential
“Cluster on Steroids”
You can do it already, manually
Who knows, probably very soon it
will be available out of the box...
25
Confidential
25
Trend: MS Azure - Hyperscale
Platform for Microservices
2626
Confidential
Let's find some trends...
27
Confidential
Windows Azure Security in 2010
Build your own solution with limited support from Windows Azure
•Authentication: Live ID, Account Keys,
SMAPI or Custom;
•Encryption in transit: SSL;
•No TDE for Databases;
•Developers familiar with .NET CSPs can
easily implement encryption, hashing,
and key management functionality for
stored or transmitted data;
•Microsoft provides information support
to achieve compliance.
28
Confidential
MS Azure Security in 2017
DIY is still an option, but now you have a choice
•Azure Active Directory
•Azure Key Vault
•Transparent Data Encryption in Azure
SQL Database
•Encryption at rest for Cosmos DB
•Multi-Factor Authentication
•Upcoming Storage Service Encryption
(SSE)
29
Confidential
API Management, App Service (API Apps, Mobile Apps,
and Web Apps), Application Gateway, Automation,
Azure Active Directory, Azure IoT Hub, Azure Resource
Manager, Backup, Batch, BizTalk Services, Cloud
Services, Data Catalog, Data Factory, Azure Cosmos
DB, Event Hubs, Express Route, HDInsight, Key Vault,
Load Balancer, Log Analytics (formerly Operational
Insights), Machine Learning, Media Services, Multi-
Factor Authentication, Notification Hub, Operational
Insights, Portal, Redis Cache, RemoteApp, Rights
Management Service, Scheduler, Service Bus, Service
Fabric, Site Recovery, SQL Database, SQL Data
Warehouse, Storage, Storage Premium, StorSimple,
Stream Analytics, Traffic Manager, Virtual Machines,
Virtual Network, and VPN Gateway
HIPAA and the HITECH Act
Microsoft services covered under the BAA have undergone audits conducted by
accredited independent auditors for the Microsoft ISO/IEC 27001 certification.
30
Confidential
30
Trend: Platform helps you to
achieve Security & Compliance
goals
31
Confidential
31
Q&A
32
Confidential
Thank you

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Market Trends in Microsoft Azure

  • 1. 1 Market Trends in Microsoft Azure Andriy Gnennyy Senior Consultant, Delivery June 13, 2017
  • 2. 2 Agenda 1.MS Azure platform overview 2.A bit about a “trend” in general 3.More details about several trends • History, reasons and market expectations • Changes observed during last 7 years • Observed trend and how to be prepared 4.Q&A
  • 3. 3 Confidential 3 Microsoft Azure - one of the most rapidly growing cloud platforms
  • 4. 4 Confidential MS Azure Platform • GA since February 1, 2010. • Launched as Windows Azure. Included: Cloud Services, SQL Azure and Storage. • Rapidly grows during 7 years. • 40+ regional data centers. • Offers 120+ IaaS/PaaS/SaaS services. • The next “big thing” for developers since .Net release. • Resources are getting cheaper. History & Facts •Infrastructure as a Service (IaaS). •Platform as a Service (PaaS). •Offers SaaS solutions for business. •Way to achieve IT costs optimization. •Rapid development of global- scale solutions. •Supports cost effective migration to cloud. •The platform to ensure business continuity. Purpose • Gartner, 2016: Microsoft is the only vendor recognized as a leader across Gartner’s Magic Quadrants for IaaS, PaaS and SaaS solutions for enterprise cloud workloads. • Market share 2016 - 20%, market share 2017 - 34%. • Holds leadership in geographic coverage. Recognition
  • 5. 5 Confidential 5 Trend (tendency) - a general direction in which something is developing or changing
  • 6. 6 Confidential 6 Trends • For most people, a trend becomes visible after a while • Market expectations and capabilities are the main drivers • Tech. or science breakthrough can launch a new trend • Changes in the people's mindset can launch a new trend • The same conditions can eliminate a tendency • Ability to recognize the new tendency is the competitive advantage! Well known yet generic trend - “migration to cloud”.
  • 11. 11 Confidential MS Azure in 2017 … and many other services.
  • 12. 12 Confidential 12 Trend: MS Azure offers more and more PaaS services. Faster than ever
  • 14. 14 Confidential Azure SQL Database Active geo-replication •Up to 4 readable secondary databases •All service tiers & all regions •Manual failover to new primary node •Auto-failover groups (in-preview) •SLA is up to 99.99%
  • 15. 15 Confidential Azure Cosmos DB Turnkey global distribution •Easy to follow data governance and compliance restrictions •Ready for multi-master setups •Automatic or manual failover •SLA is up to 99.99%
  • 16. 16 Confidential Azure Storage Read-access geo-redundant storage •Failover to secondary region in case of datacenter failure •Read-only access to data in secondary region •SLA is up to 99.99%
  • 17. 17 Confidential Azure Traffic Manager • Routes clients to nearest service endpoint • Does not affect bandwidth • Flexible endpoint monitoring • Automatic or manual failover • SLA is up to 99.99%
  • 18. 18 Confidential Azure Traffic Manager • Routes clients to nearest service endpoint • Does not affect bandwidth • Flexible endpoint monitoring • Automatic or manual failover • SLA is up to 99.99%
  • 19. 19 Confidential 19 Trend: Fault-tolerance and low latency at global scale. Typical for modern Azure-based systems
  • 22. 22 Confidential Modern setup, year 2017 • Years of usage & optimization in massive scale at Microsoft • Up-to-date with support for .Net Core and Containers • Reliable Service and Actor Lifecycle Management • Stateless or Stateful, this is Your Choice • Flexible Programmatic Model • Health & Monitoring • DevOps Tooling • Auto-scaling
  • 23. 23 Confidential One tool - multiple platforms More to come soon •Runtime extensions •SDK extensions •New platform support
  • 24. 24 Confidential “Cluster on Steroids” You can do it already, manually Who knows, probably very soon it will be available out of the box...
  • 25. 25 Confidential 25 Trend: MS Azure - Hyperscale Platform for Microservices
  • 27. 27 Confidential Windows Azure Security in 2010 Build your own solution with limited support from Windows Azure •Authentication: Live ID, Account Keys, SMAPI or Custom; •Encryption in transit: SSL; •No TDE for Databases; •Developers familiar with .NET CSPs can easily implement encryption, hashing, and key management functionality for stored or transmitted data; •Microsoft provides information support to achieve compliance.
  • 28. 28 Confidential MS Azure Security in 2017 DIY is still an option, but now you have a choice •Azure Active Directory •Azure Key Vault •Transparent Data Encryption in Azure SQL Database •Encryption at rest for Cosmos DB •Multi-Factor Authentication •Upcoming Storage Service Encryption (SSE)
  • 29. 29 Confidential API Management, App Service (API Apps, Mobile Apps, and Web Apps), Application Gateway, Automation, Azure Active Directory, Azure IoT Hub, Azure Resource Manager, Backup, Batch, BizTalk Services, Cloud Services, Data Catalog, Data Factory, Azure Cosmos DB, Event Hubs, Express Route, HDInsight, Key Vault, Load Balancer, Log Analytics (formerly Operational Insights), Machine Learning, Media Services, Multi- Factor Authentication, Notification Hub, Operational Insights, Portal, Redis Cache, RemoteApp, Rights Management Service, Scheduler, Service Bus, Service Fabric, Site Recovery, SQL Database, SQL Data Warehouse, Storage, Storage Premium, StorSimple, Stream Analytics, Traffic Manager, Virtual Machines, Virtual Network, and VPN Gateway HIPAA and the HITECH Act Microsoft services covered under the BAA have undergone audits conducted by accredited independent auditors for the Microsoft ISO/IEC 27001 certification.
  • 30. 30 Confidential 30 Trend: Platform helps you to achieve Security & Compliance goals