Marketing Communications in an A.D.D World - An Overview
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This document discusses marketing communications, focusing on the importance of storytelling in a changing consumer landscape. It outlines key lessons on how to effectively tell a good story and execute a communication strategy, emphasizing the significance of context, content quality, and proper distribution. Additionally, it highlights the importance of measurement in assessing impact and offers golden rules for effective marketing communications.
Marketing Communications in an A.D.D World - An Overview
- 1. MARKETING COMMUNICATIONS by @DrivingMissD! Telling better stories in an A.D.D. world
- 2. THIS IS ME Dad Educationalist, JHB Mom! Finance-y Person, JHB Me! Connector/ Creator/ Collaborator, CPT
- 3. WHAT TO EXPECT 1. Marcom: learn some, unlearn a lot. 2. Why story-telling matters 3. How to tell good stories well. 4. Putting theory into practice 5. Measurement 6. A few golden rules
- 5. Advertising PR (incl. Sponsorships) Direct marketing Co-marketing Promotions Personal selling IT S ALL THE WAYS YOU RE PUTTING YOURSELF OUT THERE. IN ORDER TO MEET A SPECIFIC OBJECTIVE
- 6. Sales Recruitment Respect WHAT KIND OF BUSINESS OBJECTIVES? Simplistically: tell and sell. WHAT DID MARCOMS DICTATE WE DO?
- 7. Information & Technology Finance Political society BUT THEN THINGS STARTED CHANGING WITH THE DEMOCRATIZATION OF Simplistically: tell more and sell more. AND WHAT DID MARCOMS DICTATE WE DO?
- 8. 2. SO THIS IS WHY STORY-TELLING MATTERS.
- 9. BECAUSE CONSUMERS , SEGMENTS AND AUDIENCES CONSUMPTION BEHAVIOURS HAVE CHANGED. (Thanks Facebook)
- 10. BUT CONSUMERS, SEGMENTS AND AUDIENCES ALL HAVE A LITTLE THING IN COMMON. (Humanity)
- 11. WHAT S MORE? So does your brand.
- 12. 3. HOW TO TELL A GOOD STORY IN TODAY S WORLD. HOW TO TELL IT GOOD.
- 13. Delivery is now in micro-moments. Respect the context + nuances of the room. Respect the psychology of the room. Quality and honesty shouldn t suffer. (Never ever!) LESSON 1: CONTENT IS KING (INSIGHTS FROM GARY VAYNERCHUK, FOUNDER OF VAYNERMEDIA)!
- 14. Information consumption is now social. Great content delivered poorly will be ignored. Don t fight the convergence. Be considerate. No one likes a brand-booty-call. LESSON 2: DISTRIBUTION IS QUEEN (INSIGHTS FROM JONATHAN PERELMAN, FOUNDER OF BUZZFEED)!
- 15. 4. THE 99% SWEAT: DESIGNING AND EXECUTING YOUR COMMUNICATIONS STRATEGY.
- 17. Sense. Sense. Sense. Question. Listen. Respond. Sense again. (Wtf factor) Question again. Listen again. Learn. Repeat. Pre-empt. Delight. IN PRACTICE, IS MORE LIKE
- 19. Google yourself. Use a free service (eg: klout). Step back & be your own judge. (Would you buy into your own content?) Get comfy with Google analytics. SIMPLE WAYS TO CHECK YO’SELF BEFORE YOU WRECK YO’SELF
- 21. DON T HIDE BEHIND YOUR PRODUCTS.
- 22. RESPECT THE POWER OF ASSOCIATIONS.
- 23. GET OUT OF YOUR BUBBLE.
- 24. HAVE RESOURCES. WILL EXPERIMENT.
- 25. THANKYOU
- 26. For more classes in tech, design, media and business, see: twentyfifty.co/classes!