Marketing Data Sources PowerPoint Presentation Slides
1 like436 views
The document discusses various data sources for marketing purposes. It identifies media such as social media platforms and user generated content as valuable sources of insights into consumer preferences and trends. It also mentions cloud computing and databases that provide real-time, scalable access to both structured and unstructured data. Additionally, it lists sources such as the internet of things, social network profiles, activity generated data, and legacy documents as potential sources of big data.
Marketing Data Sources PowerPoint Presentation Slides
- 2. edia 2 Media is the most popular source of big data, as it provides valuable insights on consumer preferences & changing trends Generic media like images, videos, audios, and podcasts that provide quantitative and qualitative insights on every aspect of user interaction Media includes social media and interactive platforms, like Google, Facebook, Twitter, YouTube, Instagram M
- 3. loud 3 The main attribute of cloud computing is its flexibility & scalability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. In this era, companies have moved ahead of traditional data sources by shifting their data on the cloud Cloud storage accommodates structured & unstructured data & provides business with real-time information & on-demand insights. C
- 4. eb 4This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The public web constitutes big data that is widespread & easily accessible. Data on the Web or ‘Internet’ is commonly available to individuals & companies alike. Moreover, web services such as Wikipedia provide free & quick informational insights to everyone The enormity of the Web ensures for its diverse usability W
- 5. nternet of Things 5 I Internet of Things Machine-generated content or data created from Iot constitute a valuable source of big data This data is usually generated from the sensors that are connected to electronic devices Iot is now gaining momentum and includes big data generated, not only from computers and smartphones, but also possibly from every device that can emit data This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. ata bases Businesses today prefer to use an amalgamation of traditional & modern databases to acquire relevant big data This integration paves the way for a hybrid data model and requires low investment and IT infrastructural costs. These databases can then provide for the extraction of insights that are used to drive business profits. Popular databases include a variety of data sources, such as MS Access, DB2, Oracle, SQL, & Amazon Simple, among others. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. D 6
- 7. ocial network Profiles 7This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tapping user profiles from Facebook, LinkedIn, Yahoo, Google, and specific-interest social or travel sites, to cull individuals’ profiles and demographic information, and extend that to capture their hopefully-like-minded networks This requires a fairly straightforward API integration for importing pre-defined fields and values – for example, a social network API integration that gathers every B2B marketer on Twitter S
- 8. ocial Influencers 8 S Editor Posts Analyst Reports Subject-matter Experts Blog Comments User forums Twitter & Facebook “likes,” Yelp-style catalog Review sites Other review-centric sites like Apple’s App Store, Amazon, ZDNet, etc This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. ctivity-Generated Data 9This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Computer and mobile device log files i.e. “The Internet of Things.” This category includes web site tracking information, application logs, and sensor data – such as check-ins and other location tracking – among other machine-generated content The data generated by the processors found within vehicles, video games, cable boxes or, soon, household appliances A
- 10. ata Warehouse Appliances 10This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teradata, IBM Netezza, EMC Greenplum, etc. are collecting from operational systems the internal, transactional data that is already prepared for analysis These will likely become an integration target that will assist in enhancing the parsed and reduced results from your Big Data installation D
- 11. ig Data Sources 11 WebCloudMediaLegacy Documents Internet of Things Social Influencers Activity Generated Data Data warehouse Appliances Network and in-stream Monitoring Technologies Social Network Profiles B
- 12. etwork and in - Stream Monitoring Technologies 12This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Packet Evaluation Email Parsers Distributed Query Processing-like Applications N
- 13. egacy Documents 13 Archives of Statements Insurance Forms Medical Record Customer Correspondence There are still multiple untapped resources. Some of them are This slide is 100% editable. Adapt it to your needs and capture your audience's attention. L
- 14. arketing Data Source Icons Slide 14 M
- 16. ar Graph 16 45 51 63 73 47 69 88 65 97 0 20 40 60 80 100 2017 2018 2019 Salesinpercentage(%) Financial in years Product 1 Product 2 Product 3 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. B
- 17. arget 17 This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. 01 02 03 04 05 06 07 08 T
- 18. agnifier Glass 18 M 01 02 0304 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. ircular 19 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. C 01 02 0304 05 06
- 20. 20 THANK YOU # street number, city, state Address 0123456789 Contact Number emailaddress123@gmail.com Email Address