Marketing Fact Pack 2015
4 likes1,718 views
The 2015 marketing fact pack outlines significant trends in advertising, highlighting a steady decline in print and radio, while digital media continues to grow, particularly mobile and social platforms. Key insights include changes in consumer interactions with smart devices and the increasing importance of timing in marketing campaigns. Overall, there is a notable migration towards integrated digital strategies amid rising distractions.
Marketing Fact Pack 2015
- 2. Hello! Bonfire Marketing has pulled the most relevant stats from Advertising Age’s 2015 Fact Pack. Let us know if you have any questions or just want to chat about the details. We love talkin’ shop.
- 3. Spending Trends Stay Steady • TV slows • Print and radio continue to decline • Internet stabilizes (but continues to grow)
- 4. Print / Radio a Steady Decline • US and worldwide spends are positively correlated
- 5. More Time on Digital • More time spent on digital than TV • Digital diversifying • Mobile and social grow • Laptop / desktop decline
- 6. Digital Breakdown • Migration to mobile • Mobile and tablet differences are getting cloudy
- 7. Largest Online Properties • Facebook video on the rise • Google a clear leader
- 8. Sentiment • Getting close to prerecession levels
- 9. Household Income • Stagnant • Interesting how it does not reflect on sentiment
- 10. Smartphone Stats • Business in the morning • Interactions in the evening • Fun late night
- 11. Smart Devices Are Coming • Integrated • Efficient • Everywhere
- 12. Multitasking • The noise is increasing • The distractions are increasing • The marketing channels are increasing
- 13. Cord-Cutting • Trend is growing • Apple users are leading the pack
- 14. Summary • More migration to digital • Integrated campaigns • Smart devices are coming (some are here) • Timing (calendaring) is very important