Marketing Has Changed - Inbound Snapshot
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The document discusses how marketing has changed and how inbound marketing works better than interruptive marketing. It notes that consumers are more informed, value other consumers' opinions, and demand trust, authenticity and information from marketers. Inbound marketing focuses on creating and sharing helpful, optimized content to attract the right buyers through the sales process, building value over time through blogs, social media, landing pages and emails. The methodology involves testing content and conversions to measure effectiveness.
Marketing Has Changed - Inbound Snapshot
- 1. Marketing has changed. (thank goodness!)
- 2. Let’s face it, interruptions steal time and are annoying.
- 3. Let’s face it, interruptions steal time and are annoying. You don’t want to be this guy
- 4. Consumers buy differently today
- 5. They’re highly informed. Shopping starts with Google. They care more about what other consumers say.
- 6. What’s that mean for marketing? Big Differences
- 7. Permission has trumped Interruption
- 8. Consumers demand: • Trust • Authenticity • Information
- 9. What’s working now? Inbound Marketing
- 10. What’s working now? Inbound Marketing Offer great, optimized content they want
- 11. What’s working now? Inbound Marketing Offer great, optimized content they want When & how they want it in the sales process
- 12. Why Inbound Marketing? • Increases Trust and Authority • Informs and Helps Prospects. • Lets you outsmart, not outspend your competitors. • Builds value over time.
- 13. How does it work? (the Methodology Snapshot)
- 15. Love Starts with Attraction B1logO pWtimriiztei nSigte Pages
- 16. Love Starts with Attraction B2log Writing Create & Publish Amazing Blogs
- 17. Love Starts with Attraction B3logK eWywroirtdi Rnegsearch
- 18. Love Starts with Attraction B4logS oWciarl iMtiendiga Marketing
- 20. Get a Crush on Conversions B1logC lWearr Citaillns tgo Action
- 21. Get a Crush on Conversions B2log Writing Plan & Test Landing Pages
- 22. Get a Crush on Conversions B3log Writing Get Contacts with Simple Forms
- 24. It’s Getting Serious by Closing B1log Writing Help nurture leads with Emails
- 25. It’s Getting Serious by Closing B2log Writing Respond & keep things flowing
- 26. It’s Getting Serious by Closing B3logS cWorer i&t iQnugalify Leads
- 27. It’s Getting Serious by Closing B4log Writing Focus on quality leads for better close rates
- 29. Amaze and Delight B1log Writing Deliver targeted solutions that delight
- 30. Amaze and Delight B2log Writing Keep the flame going with Email, Content & Social Media
- 31. Amaze and Delight B3log Writing Automation & CRM Integration
- 33. Test and Measure B!log Writing Test content, forms, conversion paths…
- 34. Test and Measure B!logA nWalyrtiictsi narge Key
- 35. Marketing has changed. With Inbound, you don’t have to interrupt, you can attract the right buyers at the right time.
- 36. Thanks for watching. Learn more in our blog: www.byhisdesign.com/blog/