Marketing mix of huawei
- 2. {PRESENTATION} on Marketing Mix Strategies {Huawei Mobile Phone Company}
- 3. Submitted to: Shirin Akhtar Senior Lecturer, Department of Business Administration {NUB} Presented by Errorgroup: Khaladha Nasrin Mitu {ID:160170991} Al Mamun {ID:160170993} Sumaiya Binta Siddiqua {ID:160170995} Md.Rahad Kabir {ID:160171015} Khaled Md.Saifullah {ID:160171031}
- 4. In the late 1940, Marketer E. Jerome Mc Carthy came up with the first of the theories for marketing mixes. The 4Ps make up a typical marketing mix - product, price, place and promotion The marketing mix refers to the set of actions or tactics, that a company uses to promote it’s brand or product in the market. Marketing Mix
- 5. The basic major marketing management decisions can be classified in one of the following four categories, However, nowadays, includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
- 6. The Huawei ompany was founded in 1987 by Ren-Zhengfei The company has around 140,000 employees working. The products and services of the company are deployed in around 140 countries all over the world.It started providing fixed line networks products to a company in Hong Kong. Introductionof Huawei
- 7. In 1999, Huawei set up its first R&D center in Bangalore, India. It is the first company to deliver LTE/EPC commercial network for TeliaSonera in Norway in the year 2009. In 2013, the company opened its new office in Canada.
- 8. Marketing Mix of Huawei Huawei is a private company of Chinese origins and has its headquarters in Shenzhen situated in china. This multinational corporation is associated with telecommunication industry and deals in networking and equipment. Currently, it is the largest equipment manufacturer in telecom industry after overtaking Ericsson in the year 2012. Some of the prominent partners include Motorola, Vodafone, Talk Talk, T-mobile, Clear wire, Bell Canada, etc. The year 2010, 80%of the top 50 telecom companies workedwith Huawei.
- 9. The 4 P’s of Marketing mix of Huawei 1) Product Mix in the marketing mix of Huawei Huawei started its product line by making phone switches and later it earned a contract to build telecommunication network for an army. In the year 1997 company was able to gain its first contract in overseas market and provided fixed-line networking products. Device division of Huawei offers to its content service provider white-label products that include wireless modems, USB modems and wireless routers for connectivity through mobile Wi-Fi, wireless gateways, embedded modules, mobile handsets, set-top boxes and video products.
- 10. Telecom networks that include solutions and technologies like fixed and mobile soft-switches, Internet-protocol- Multimedia-Subsystems and home location register. In the year 2011 company announced that it would be providing cloud-computing solutions, data centre, wireless and fixed communication and network infrastructure for global customers. The company also sells devices under its own brand names like smartwatch, tablet PCs and smartphones.
- 11. Services and products of Huawei are deployed in nearly one hundred and forty countries across the globe. The company has 170,000 employees to provide efficient working Huawei has 21 institutes of R&Din various countries like China, Canada, Pakistan, Germany etc. Providing an accurate number of products on a given day at a particular place has become very important for the company. It has two vital channels. 1. First is seller’s cannel.that set up an office in target markets for direct sales of products . 2. second is a joint venture for building further brand channels. Place in the marketing mix of Huawei
- 12. Price in the marketing mix of Huawei The company has decidedto follow a product pricingpolicyfor some of its products. It is dependent upon corporatebrandstrategyas it has launched numerous products withvariable prices.
- 13. Huawei is blessed in earning great revenues as it is a Chinese company and its labour cost is minimum compared other countries. Cheap labour is one of the important reasons for forming reasonable pricing policies that help in earning greater revenues as its low-priced and qualitative products are in great demandin international markets.
- 14. Huawei has undertaken various promotional activities to attract and maintain a healthy consumer base. Its marketing policies include high-level advertising on a large scale. It has also taken help of print media like magazines andnewspapers to print about its products. Online marketing has provedvery profitable for this international brand as its flash sales of various products have been appreciatedby consumers. Promotions in the marketing mix of Huawei
- 15. Nowadays people tend to buy through online sites and hence Huawei has maximised its promotional activities through online channels. It has announced sunshine mileage club for members who are dedicated and who have proven their worth by earning extra points. Based on individual performances they earn points and are rewarded accordingly.
- 16. Conclusion Huawei is a leading global information and communications technology (ICT) solutions provider. Our ICT solutions, products, and services are used in more than 170 countries and regions, serving over one-third of the world's population. With more than 170,000 employees, Huawei is committed to enabling the future information society, and building a Better Connected World
- 17. Thank You Everyone for Your Attention