Paytm presentation
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Mohammad Wasim Ansari is pursuing a PGDM and his sector is E-Commerce. The document discusses the history and growth of e-commerce in India, highlighting key players like Paytm, Flipkart, Snapdeal and Amazon. It analyzes Paytm through a SWOT analysis, discussing its strengths in brand awareness, scaling after demonetization, and investments. The future of e-commerce in India is predicted to experience exponential growth between now and 2020, especially in rural areas and among women shoppers.
Paytm presentation
- 1. Name- Mohammad Wasim Ansari CMD Course - PGDM
- 2. Sector: E-Commerce • web-based commerce. • Market Value- $18 billion (around Rs 1,116,00 crore). • Payments- Cash on delivery, E-Wallet, Credit card, Etc. • Players- Paytm, flipkart, snapdeal, amazon, etc.
- 3. E-Commerce in India – Past 1991: Introduction of E-Commerce IRCTC was the 1st company to create a successful e-commerce. was the firstly introduced online shopping in India
- 4. E-commerce in India- Present & future E-commerce industry to cross $38 billion this year by 2K16 India received $6.6 billion in venture capital and private equity investment in 2K15 The Indian e-commerce industry is going to experience exponential growth between now and 2020 In India the number of women shoppers will grow by as much as 30 percent while the rural areas will see growth of 157% in 2K16
- 6. Growth
- 7. Introduction • Founder: Vijay Shekhar Sharma • Founded: 2010 • Services: E-recharge, shopping ,bus ticket etc. • Parent: One97 Communication Pvt. Ltd.
- 8. Mission 100 Million user product from India. This is one of the greatest journeys paytm have undertaken. Mission to achieve. Paytm are working equally hard to be the most trusted mobile commerce brand in country
- 9. SWOT ANALYSIS Strength Weakness Opportunity Threat 1. Paytm has got extremely high brand awareness across India. 2. Paytm was able to scale up its business quickly after demonetization. 3. Offers multiple cashback options to customers. 4. Paytm is largely accepted by merchants across India, which has helped the brand grow.
- 10. • 5. Strong marketing campaigns have helped spread brand awareness • 6. Word of mouth of cashless transactions and ease of use has been accepted well by the people • 7. Strong investments from Ratan Tata, Alibaba group etc have strengthened Paytm's position ThreatStrength Weakness Opportunity Threat
- 11. • 1. Audience in India is less the confidence as majority consider cash as primary currency. • 2. Paytm has diversified too much. Strength Weakness Opportunity Threat
- 12. • 1. Paytm can cater to a larger audience with some offline presence as well • 2. Paytm can educated customers on accepting cashless transactions and online payments which would in turn boost their customer base • 3. Offer more banking services along with online payment options Strength Weakness Opportunity Threat
- 13. • 1. Banks offering ewallets on their saving accounts. • 2. Security and privacy of user is a concern for Paytm. Strength Weakness Opportunity Threat
- 15. The best service by paytm for people
- 18. Facts • The company, owing to its massive popularity has declared to double its head count in FY2016. • Paytm Wallet is India’s largest mobile payment service platform with over 150 million wallets and 75 million android based app downloads as of November 2016. • paytm received a license from Reserve Bank of India for starting India’s first Payments Bank. By use of this license Paytm can offer new services like debit cards,saving accounts, online banking and etc.In future you shouldn’t be surprised when you see Paytm’s debit card in someone hands.
- 19. Consumer experience on mobile