Marketing of the training functions
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The document provides tips for marketing training functions within a company. It recommends demonstrating how training programs can solve specific business needs, showcasing examples of training solving problems, and identifying executive champions. It also suggests designating account representatives, speaking in understandable terms, and potentially selling unused training services.
Marketing of the training functions
- 1. Marketing of the Training Functions Dr. C.V. Suresh Babu
- 2. Marketing the Training Function • Involve the target audience in developing the training or learner effort • Demonstrate how a training and development program can be used to solve specific business needs.
- 3. Marketing the Training Function • Showcase an example of how training has been used within the company to solve specific business needs. • Identify a “champion” (e.g., top-level manager) who actively supports training.
- 4. Marketing the Training Function • Listen and act on feedback received from clients, managers, and employees. • Advertise on e-mail, on company Web sites, and in employee break areas.
- 5. Marketing the Training Function • Designate someone in the training function as an account representative who will interact between the training designer or team and the business unit that is the customer. • Determine what financial numbers-such as return on assets, cash flow from operations, or net profit or loss--top- level executives are concerned with and show how training and development will help improve those numbers.
- 6. Marketing the Training Function • Speak in terms that employees and managers understand. • Translate jargon.
- 7. Marketing the Training Function • Companies sell training services for the following reasons: – Some businesses are so good at a particular aspect of their operation that other companies are asking for their expertise. – Other companies aim training at their own customers or dealers. – In some cases, the training department sells unused seats in training programs or e-learning courses.