Marketing operating model - Kaiiax
- 2. Executive summary Marketing Operating Model is a conceptual scheme you can use to build a marketing department for your organization and align it in accordance with your organization's marketing context.
- 3. What is Marketing Operation Model (MoM)? Kaiiax Marketing Operating Model is a conceptual scheme from you can use to build a marketing department for your organization and align it in accordance with your organization's marketing context.
- 4. Why do you need MoM? Kaiiax MoM simplifies the development of a marketing department, giving executives and the team a single entry point to understand marketing department 's critical operations and key roles.
- 5. Marketing Operating Model 1. Building blocks 2. Intel 3. Operations 4. People 5. Technology
- 6. Building blocks Intel Operations People Technology Marketing department
- 7. Intel Critical data for strategic and operational decision making
- 8. Intel Functions: ● Provide data for decision making ● Control key results ● Monitor shifts in external environment ● Control production volume ● Strategize
- 9. Operations Rhythmic delivery is crucial for marketing success
- 10. Operations and delivery Functions: ● Design and upgrade operations ● Align operations with the organization ● Guide people ● Execute operations ● Monitor ongoing progress ● Plan marketing activities
- 11. People People growth aligned with organization's goals
- 12. People Functions: - Hire and onboard talents - Educate talents - Align PDP with organization's goals - Control talent growth
- 13. Technology Right technology at the right cost for best decisions
- 14. Technology Functions: - Support decision-making processes - Support operations - Automate operations
- 15. Summary Kaiiax Marketing Operating Model is a concept which helps to rethink and structure marketing department in the top-to-down manner.