Marketing Part 2
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This document outlines a marketing webinar focused on innovative, low-budget strategies for small businesses, presented by Karyne Ang of Gameplan Coaching Services. It covers essential marketing concepts and provides 15 actionable marketing ideas, emphasizing the importance of customer relationship and communication. Additionally, attendees are invited to access promotional resources and complimentary coaching sessions to enhance their business strategies.
Marketing Part 2
- 1. Your Marketing Game plan Part 2: Innovative ideas on a shoestring budget Karyne Ang Personal Strategist and Performance Coach GAMEPLAN Coaching Services
- 2. Clarify, Focus and Achieve positive outcomes •Leadership •Communication •Performance Development •Coaching •Facilitating •Training •Webinars •Live Talks GAMEPLAN | Coaching Services
- 3. Our roles today My role Your role • Introduce marketing concepts and • Intention: Decide what you want to frameworks get out of this webinar with • Introduce innovative marketing regards to innovative ideas in ideas to help you succeed shoestring marketing • As a Catalyst to help you make • Take notes and Act on it shifts and implement new • Be accountable for your results strategies • Let me know how you went
- 4. What we’ll cover • Part 1: Marketing 101: Marketing terminology to help get you started with communicating with your suppliers • WIIFM : always about the customer • Part 2: 15 shoestring marketing ideas – how many new ones can you start implementing today?
- 5. 15 SHOESTRING MARKETING IDEAS SOURCE: ANZ BANKING GROUP
- 6. 1. Know your customer
- 7. 2. Use database marketing
- 8. 3. Start an email newsletter
- 10. 5. Exploit the 80/20 Rule = $80,000 = $20,000
- 11. 6. Develop a customer loyalty scheme
- 12. 7. Build brand or slogan familiarity # 2000 - Enjoy. # 2001 - Life tastes good. (also used in the UK) * "Be really refreshed" (1961) # 2003 - Real. * "Things go better with Coke" (1965) # 2005 - Make It Real. * "It's the real thing" (1972) # 2006 - The Coke Side of Life (used also in the UK) * "Coke adds life" (1977) # 2007 - Live on the Coke Side of Life (also used in * "Smile. Coke adds life" (1980) the UK) * "Coke is it!" (1982) # 2009 - Open Happiness * "You Can't Beat the Feeling" (1987) # 2010 - Twist The Cap To Refreshness * "Live on the Coke side of life" (2008) * "Real taste. Uplifting refreshment" (2009)
- 13. 8. Build alliances with suppliers
- 14. 9. Gain free advertising and publicity
- 15. 10. Special events and joint promotions
- 16. 11. Free offers
- 17. 12. Guarantees and testimonials
- 18. 13. Sponsorship 14. Build word of mouth business 15. Increase referral business
- 19. Recap on your marketing game plan • Part 1 = Marketing 101: Marketing terminology helps get you started with communicating with your suppliers • WIIFM : always about the customer • Part 2 = 15 shoestring ideas – how many new ones can you start implementing today?
- 20. Year end promotions to skyrocket your business! Get a FREE Diagnostics Coaching session with ‘30+ Really Useful GAMEPLAN Resources for My Business’ • Over 200+ business and marketing ideas, models, tools and templates that are ready to use • No need to print - printed Hard copy Resources in a Folder sent to you by post • CD-Rom pack so you can reproduce or share the copies you like • 3 x MP3 CDs on business start up and growth to help boost your business • and a 45 minute diagnostic phone coaching session to customise your solutions and business requirements. • Special promotions for 2009: $597 $397 • Just CD Rom with all the soft copy resources (excl MP3) = $147 *Your phone session may be used to explore your business direction and goals, your life-business choices and/or as a guide to using the resources you just purchased.
- 21. Summer 09 / 2010 launch Adventure coaching Bring your strategies to life! The cutting-edge way to develop and challenge yourself in performing at your ultimate best at all times. Have fun, get an adrenalin rush whilst benefitting from: • Leadership • Self mastery & Mindset management • Understand purpose and values • Strategy • Confidence • Courage, patience, trust, determination .... • Long lasting, memorable lessons
- 22. Invitation to all webinar attendees • Contact Karyne Ang of Gameplan Coaching Services to get a complimentary diagnostics phone session on where you are in your life, work or business. • We can help you explore, clarify, focus and set goals to help you get there. • Confidential, judgement free zone
- 23. Find Karyne Ang at: • Free Breakfast Talks: B2bnetworking, Sydney • Superchicks @Meetup.com • Adventure workshops & sessions • Twitter: @gameplancoach • Facebook • LinkedIn • www.gameplancoaching.com
- 24. Thank you! Email: karyne@gameplancoaching.com Website: www.gameplancoaching.com Tel: +61 (0) 422 475 225 P.O. Box 6317, North Ryde, 2113 NSW, Australia
- 25. This slide show presentation is now available as a DVD/MP3 (slideshow as presented in this webinar) or MP3 (audio only) recording.
Editor's Notes
- #2: About the speaker Karyne Ang of Gameplan Coaching Services specialises in helping people build and strengthen their leadership mindsets. She works with people on their performance and productivity through individual and team coaching and training workshops. Karyne has had great success in helping teams and individuals to clarify their goals, commit to their targets, focus and act on their goals to get the positive results they want. She’s worked with business owners, teams, leaders and individuals who want to realise their potential. There are some intensive breakfast workshops on small businesses basics and leadership development coming up over the next few weeks in the Pennant Hills area. These are a springboard from my recent success in speaking with small business owners in the area and finding out what their needs are, which are in the areas of planning, goal setting, marketing, and having a mindset change for success. I will keep you posted. Karyne has a solid background in marketing, brand management, market research and consulting for multinationals and local organisations. Find out more about her at www.gameplancoaching.com
- #3: We help business owners, teams and individuals to develop their leadership capabilities and performance so they can achieve their vision & goals, and achieve positive results in business and life. Plans, strategies, your mindset for excellence, skills you may need – eg communication, presentation skills
- #24: There are some free talks and some paid intensive breakfast workshops on small businesses basics and leadership development coming up over the next few weeks in the Pennant Hills area. These are a springboard from my recent success in speaking with small business owners in the area and finding out what their needs are, which are in the areas of planning, goal setting, marketing, and having a mindset change for success. I will keep you posted, and if you are a business owner or one who works with other people, you will want to step up in your leadership skills – strategy alone is not enough, you can handle it, empower yourself with a winning mindset, set yourself up for success any way you can. I will be Twittering these free and paid events, so come along – they will be LIVE events in Sydney. Check out my website, they are also posted there.
- #25: Email me so you can receive your e-report.