The worst PPT I've ever seen
2 likes19,029 views
The document outlines the marketing strategies of Crazeal.com, highlighting their strong social media presence, explicit advertising in high-traffic areas, and innovative promotions that leverage word of mouth and community engagement. It emphasizes the target audience of 18-45-year-olds, predominantly male, who seek affordable shopping options. Recommendations for enhancing visibility include print, radio, and outdoor advertising, alongside partnerships with popular events and interactive online campaigns.
The worst PPT I've ever seen
- 1. C****S ENTERTAINMENT Your Partner for Communications
- 6. WHAT ARE THERE MARKETING STRATEGIES?
- 7. 1. Social media integration Highly present on social media advertising. Why? More than 1 lakh fans on their Facebook page. 2. Explicit advertising @ DLF cyber city Flooded with hoardings, lifts-branding, building facades etc. 3. Visible on portals like way2sms, PK.SONGS, GSM ARENA etc.. 4. Word of mouth 5. Following the CSR practices quite enough to grab a main story at Yahoo.Com
- 8. 1. Via Invites, One could refer points to invite friends & to be on their database, one easy way was through INVITATIONS. “Send invitations to 20 friends & earn 1000 bugs to shop on the portal” It was quite helpful for them 6. FACEBOOK, primarily was their hit point. They made Glamour as the magnet to fetch CUSTOMERS! 9. Presentation, not of the deals, but of the PORTAL, did give them quite an eyeball. 11. Sisterly- Brotherly connection of FASHION & YOU helped DEALS & YOU at large too. 13. Association with the best in class events, like Lakme Fashion Week & products that directly mean GLAMOUR by and large was the key to their fame.
- 9. 1. Great advertising on Yahoo.com. 3. Social Media Integration. On almost every social network, it had its presence prominently. 3. By and large, They believed to advertise their E-commerce deal site online only.
- 10. Now, What they forgot & we should Remember!
- 11. HIGHER VISIBILITY TV PRINT RADIO ONLINE OOH • BTL DIGITAL ACTIVATIONS • OUTDOORS
- 12. Wondering why a Blank slide ??!! It’s a saying, “ One + One is Eleven” ..Lets make that TRUE in our case.. How?! Club E-Commerce with a pinch of Crazy M-Commerce.
- 13. PRINT ADVERTISING 1. Newspapers would act as A teaser to arouse curiosity 3. Selection of newspaper would be based on the TG, Demographics, Psychographics etc
- 14. Y CRAZ + S DEAL = .co CRA ZEAL m
- 15. OOH (Out of Home) - Advertising BTL ACTIVATIONS CRAZY DRINK… Oh! Yes.. If they can Drink HELL.. We Give HEAVEN.. Where do we serve them: CCD & McD. NO PARKING PLATES T SHIRT BRANDING For the maintenance staff of high end market areas. OB TEAM, RADIO Road shows/ Contests at high end market areas. Winners’ announcements on radio. PROMOTING the CRAZY deals How??? At shopping malls, we place a promoter providing deals for the respective outlets of the mall itself.
- 16. WHERE do we offer THEM, the CRAZY DRINK? WHERE do THEY serve US?
- 17. OOH (Out of Home) - Advertising OUTDOOR Grabbing attention via creative's How?? CRAZY DEALS “CRAZY” on one side of the road & “DEALS” on the other side of the road
- 19. OUTDOOR CREATIVE SPECIFIC OUTDOORS For Electronics – Heera Panna Market of Mumbai, Nehru Place market of Delhi etc For Apparels – Khan Market of Delhi, Colaba Causeway of Mumbai, Commercial Street For Jewellery – Top markets of Gujarat, Rajasthan & Madhya Pradesh
- 20. BTL ACTIVATIONS None are unaware of the Hype that MTV ROADIES created or creates among YOUTH… So, We take the advantage of SHAMBAVI & SUCHIT HOW??!! They enter the high end malls, meet the youth & Ask them to watch’em out on Crazeal.com +
- 22. ONLINE ADVERTISING •On high footfall websites’ • Via E-mails • Social Advertising
- 23. YAHOO!!
- 24. We can get this done..
- 25. DIGITAL ADVERTISING Community box for campus-ites What is this ?? This box serves as a CRAZY space for the youth. They upload the crazy moments here for all their pals to laugh it on. What we get: Crazy people taking Crazy Deals + Higher Visibility BLOOPERS
- 26. ELECTRONIC ADVERTISING • Logo Placements : On youth Channels • Sponsorship Tags • Flashes & Scrollers: On News Channels
- 28. RADIO ADVERTISING • Teaser • Vouchers • Promo Tags • Gift Sponsors Cash prize of Rs. 100 for • RJ Announcements every crazy moment • Contests picture & Rs. 200 for • OB Teams for Road shows at high end market areas. every crazy video. • Direct competition with SNAPDEAL .com How??? “Forget the SNAPS; time for being CRAZIER”
- 30. POSITIONING ?? ? In metropolitan cities, People between the ages of 18-45 are the perspective audience. 62% Male users dominating the little percentage of Female users for deal giving sites. People perceive the deal sites as an option to get things cheaper primarily & a place to shop things from.
- 31. TARGET AUDIENCE Age Group: 18-45 Alright, it’s the Youth certainly but with a decent percent of working people as well who have less time to shop physically & good money to buy. DEMOGRAPHICS Specs: Male Users most of being them with an income of 6000- 30000. & For the Ladies… It’s another Shopping Window for their Window Shopping. Prospective Customers they are!
- 32. With our marketing strategies, we can mend the PSYCHOGRAPHICS. PROSPECTIVE ACTUAL CUSTOMERS CUSTOMERS BETTER DEALS & POSITIONING to make the customers perceive them as the benefiting side always. SO THAT THEY CAN BENEFIT YOU, THE READER!
- 33. For More Details Contact our team @