Samenvatting omnichannel
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Guiltypeople is an online branding agency based in Rotterdam that translates brand strategies into digital solutions and fosters connections between brands and consumers through innovative platforms and engaging content. The agency has received multiple awards for its work, showcasing its expertise in e-commerce design, online branding, and user-driven technology. Their approach focuses on enhancing customer experiences by integrating technology and ensuring brands are relevant and responsive in a rapidly evolving market.
Samenvatting omnichannel
- 3. WIE ZIJN WIJ? Wij zijn GuiltyPeople, online merkenbouwers uit Rotterdam. GuiltyPeople vertaalt de merkstrategie naar de juiste online oplossing en creëert een connectie tussen merken en mensen. Met verrassende platformen, prikkelende campagnes en merk-waardige social content jagen we interactie aan.
- 4. GIDEON SCHIPAANBOORD Strategy Director @ GuiltyPeople Senior business consultant @ BusinessOpeners New business manager @ Het Stormt Wereldreis Special Outlets @ Philip Morris
- 6. 1. E-COMMERCE DESIGN 2. ONLINE BRANDING
- 7. BUSINESS DESIGN TECHNOLOGY USER DRIVEN Objectives, Goals, Strategies, Measures Concept, Visual, Functional Experience, Front-end Development, CMS, Connecting Data, API, Back-end, Performance Goal drivenProduct driven Message driven
- 9. Dutch Interactive Award 2014 - every.day.counts nominatie Awwwards 2015- Hema Pasen, Honorable Mention Beste Social Media Awards 2014 - HEMA Oud & Nieuw, Runner-up Awwwards 2014 - Buddha to Buddha ecommerce platform, Honorable Mention Esprix Award 2013 - Eneco Express, Corporate, brons Dutch Interactive Award 2013 - Eneco Express, Corporate, nominatie Nima Internal Branding award 2013 - Eneco Express, brons ISM pubquiz - GuiltyPeople, goud Esprix Award 2012 - Categorie Retail HEMA Broodje, brons Webby Award 2012 - Categorie online platform HEMA Broodje, nominatie San Accent 2010 - Categorie Retail HEMA Bonkies, nominatie Esprix Award 2011 - Categorie Retail HEMA Bonkies, goud Dutch Interactive Award 2011 - Beste campagnesite HEMA Spieken, goud Spinawards 2011 - Best gaming concept HEMA Bonkies, zilver Spinawards 2011 - Best website concept HEMA Bonkies, nominatie Spinawards 2011 - Best online concept HEMA Bonkies, nominatie Dutch Interactive Award 2011 - Best recuitmentsite Werkenbijheineken.nl, nominatie San Accent 2010 - Categorie Retail HEMA Bonkies, nominatie AWARDS
- 10. ZEITGEIST SPIRIT OF THE AGE
- 11. The Present Facebook, Twitter, LinkedIn, Pinterest, Instagram / fast passing trends / sharing the fun / responsive design / interactive campaigns / brand follows consumer / 24-7 webcare / expecting help instantly / skepticism / crowdsourcing, co-creation / sharing is caring / everyone can have their say, look at me / pay to win GO TO SLEEP WAKE UP
- 12. The Future Free-roaming platforms / advertising-hacks (Tinder) / gamification of your day / analysing and monitoring behaviour/ emerging prosumers/ urge for anonymity /products conceived from problems, collection and use of data /brands play role in society /consumers and employees tell brand story / brand becomes way of life /anywhere and anytime / transparency / internal = external / end of advertising as we know it GO TO SLEEP WAKE UP
- 13. ZMOT
- 16. “WE WILLEN DAT KLANTEN NIET ZOMAAR TEVREDEN ZIJN, MAAR ZO ENTHOUSIAST DAT ZE ALS FANS ANDEREN OVER ONS VERTELLEN” @pieterzwart, CEO CoolBlue
- 17. VISION WITHOUT ACTION IS MERELY A DREAM. ACTION WITHOUT VISION JUST PASSES THE TIME. VISION COMBINED WITH ACTION CAN CHANGE THE WORLD.
- 19. OBJECTIVE: kwalitatieve doelstelling GOALS STRATEGIES Kwantitatieve vertaling van elementen uit de objective Keuzes over hoe middelen in te zetten om de objective te bereiken MEASURES DASH BOARD ACTION PLAN WHO WHEN Meet- instrument m.b.t strategies Uitgewerkte actieplannen / - stappen
- 20. PROUD OF OUR LATEST WORK
- 30. every.day.counts brings modern simplicity to men's and womenswear: indispensable essentials to wear again and again.
- 31. CUSTOMER SERVICE STORE FITTING ROOM TABLET SOCIAL MEDIA E-MAIL WEBSHOP PR & BLOGGERS EMPLOYEES HOTDESK TABLET ONLINE COMMUNITY CONSUMER OFFLINE CONSUMER
- 32. “Enhancing Customer Experience By Solving Shopping Challenges With Technology”
- 34. BUSINESS DESIGN TECHNOLOGY USER DRIVEN Objectives, Goals, Strategies, Measures Concept, Visual, Functional Experience, Front-end Development, CMS, Connecting Data, API, Back-end, Performance Goal drivenProduct driven Message driven
- 35. concept:
- 36. Personalization taking control of your shopping experience.
- 37. Social Be part of our community!
- 38. Omnichannel Right time, right place
- 39. We Need Something Innovative To Spark A Dialogue!
- 40. CUSTOMER SERVICE STORE FITTING ROOM TABLET SOCIAL MEDIA E-MAIL WEBSHOP PR & BLOGGERS EMPLOYEES HOTDESK TABLET ONLINE COMMUNITY CONSUMER OFFLINE CONSUMER
- 52. Bron: Het Parool
- 55. "Technology Helps Us In Putting The Customer Central, Making The Shopping Experience Easier. We Are There When, Where And How They Need It"
- 56. CONNECT? E: GIDEON@GUILTYPEOPLE.NL M: 06 - 41382239 L: NL.LINKEDIN.COM/IN/GIDEONSCHIPAANBOORD/ F: FACEBOOK.COM/GSCHIPAANBOORD