MARKETING STRATEGIES AND IMPLEMENTATION
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This document outlines the marketing strategies and implementation for an organization. It lists the CEO and COO, along with two divisions and their products, prices, distribution channels, and promotional focus areas. It also identifies three target market segments.
MARKETING STRATEGIES AND IMPLEMENTATION
- 1. MARKETING STRATEGIES AND IMPLEMENTATION: EXAMPLE CEO: Name COO: Name Division 1 Division 2 • Price: $XX-XXM contracts • Distribution: Category A • Promotion: Focus area(s) Product 1: Name, Icon • Price: $XXX,XXX contracts • Distribution: Category B • Promotion: Focus area(s) Product 2: Name, Icon Organization Market Mix 1 Market Mix 2 Target Markets Market Segment A Market Segment B Market Segment C
Editor's Notes
- #2: Market Strategy/Implementation: 1) XL only needs 2 divisions: Engineering and Business Development. 2) Market Mix consists of two products (based on purpose and cargo/lift needs), 3) Redstone, AL, Federal are ‘Titan’ FDT… Huntsville-area communities are ‘Micro’ FDT opportunities.