Marketing Concept and Implementation in Blog
- 1. Marketing Concept and Implementation in Blog Ari Purwani u4296063
- 2. Outline Introduction Marketing mix concept (4P) 4P in blog New definition of 4P Optimization of blog Conclusion
- 3. Introduction
- 4. Marketing Mix Concept Product Actual product or service that you are delivering to you the market weather direct to consumer (B2C) or to businesses (B2B) Price how much to sell your products for, based on your cost and value
- 5. Marketing Mix Concept (con’t) Place Available at the right place, at the right time, in the right quantities How your product might reach the customers/reader Promotion (How) are the chosen target groups informed or educated about the organization and its products?
- 6. 4P in Blog Blog is a media that presenting any information. The platform: blogger, wordpress, and typepad. Product Content is everything; this is your product Good, service, or experience? Price FACT: mostly used for non-commercial purposes difficult to do pricing ~ internet connection However, some people use it for internet advertising product pricing
- 7. 4P in Blog (con’t) Place Distribution channel: Placement on Major Search engines - Google, Yahoo, Live etc… Placement on vertical search engines / guides and Local Search Placement through affiliates Accessibility Direct/indirect: subscribing offers Online and offline contact
- 8. 4P in Blog (con’t) Promotion Promotion on topical, industry and trade sites: involved in site that has same concern as you Promotion through Search Marketing: use SEO tools (i.e. webseo) Promotion through Public Relations : direct email, providing a shout box
- 9. New Definition of 4P Passionate Shows your intention about issue and represented in the writing Purposeful Always link bank the basic reason why are you blogging Present Keep up-to-date with the critical issue Positional Take a position between discussion and shows consistency
- 10. Optimization of blog Writing content Write less Create a lot of link Be consistent with your style
- 11. Optimization of blog (con’t) Value adding (widgets) Shout box oggix.com, freeshoutbox.net, myshoutbox.com, Sitemeter googleanalytics, bravenet.com Subscription feedburner, del.icio.us, googlereader SEO (search engine optimization) googleping, webseo Photos flickr.com
- 19. Conclusion Implementation of 4P in blog marketing Possibility of new definition of 4P in blog marketing Optimization of blog
- 20. References Matthews, J., 2008, “The 4P’s of Marketing Online”, http://www.10e20.com/blog/2008/02/06/product-price-place-promotion/ , cited on 12 May 2008 Straup, S., 2002, “The 4P’s of Marketing”, http://cob.bloomu.edu/jolivo/4ps.htm , cited on 7 May 2008 Jain, A., 2007, “The 4Ps of Blog Marketing”, http://www.livemint.com/2007/10/20005256/The-4Ps-of-blog-marketing.html , cited on 12 May 2008 Rubel, S., 2006, “The Four P’s of Blog Marketing”, http://www.micropersuasion.com/2006/02/the_four_ps_of_.html , cited on 9 May 2008 Rowse, D., 2005, “Ten Tips for Writing a Blog Post”, http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/ , cited on 12 May 2008 McCarthy, 2008, “Marketing Mix 4P’s Model 5P’s”, http://www.valuebasedmanagement.net/methods_marketing_mix.html , cited on 7 May 2008
Editor's Notes
- #2: Hi everyone, my name is Ari // I am going to present marketing concept and its implementation in blog