Marketing through APIs
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The document discusses marketing through APIs. It notes that companies should have a good, well-documented API that is easy to find on API sites. They should also have a pricing model that benefits both the company and its customers. Additionally, companies need to effectively market their APIs. The document emphasizes that businesses must continually learn, unlearn, and relearn to succeed in the modern digital age.
Marketing through APIs
- 1. Marketing through APIs Annika Lidne @annika for Webcoast 2012-03-16 Photo by @boetter / Flickr
- 2. Annika Lidne annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 slides: slideshare.net/annikalidne Current projects
- 4. Have you checked in here?
- 5. 4sq. lets their users map the world. Text Photo: DonkeyHotey/Flickr
- 8. This used to be your customer Photo by Loop_oh / Flickr
- 9. This is your new customer Photo by JForth / Flickr
- 10. The new breed of companies Photo by gretcurtis/Flickr
- 12. The Age of the Ecosystem
- 13. The micro blogging war
- 17. An API horror
- 19. Photo by leyink / Flickr
- 21. How to win ‣ Good, well-documented API ‣ Easy to find through API-sites ‣ Price for win-win ‣ Market it!
- 22. “The illiterate of the 21 c won't be those who can't read and write, but those who can't learn, unlearn, and relearn.” Alvin Toffler, futurist Photo iStockPhoto
- 23. Thanks for listening! annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 slides: slideshare.net/annikalidne Current projects