![Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017
Percentile Scoring
• Provides a Uniform Scale for Named Account Scores
• 100-based Scale
• Replaces Raw Score in Account Details Header
• Appears Alongside the Raw Score Everywhere Else
• Score [Percentile]
• 18700 [100]](https://image.slidesharecdn.com/q22017releasefeatureroundup-170727182932/85/Marketo-Q2-2017-Release-Feature-Round-Up-18-320.jpg)
Marketo Q2 2017 Release Feature Round Up
- 1. Quarterly Feature Round-Up Kenneth Elkington Product Manager, Marketo David Myers Senior Product Manager, Marketo Hosted by Marketo Product Management Doug Marshall Director, Product Management, Marketo Frank Passantino Senior Product Manager, Marketo Christina Fuentealba Lead Product Manager, Marketo
- 3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Web Personalization 1. Web Campaign Display On • Scroll • Exit Intent 2. Dialog Enhancement • Animate In + Out • Modal Color + Opacity • Dialog close button customization 3. Archive Web Campaigns Localization 1. Web Personalization & Predictive Content (Portuguese & French)
- 4. Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Set Web Campaign Display On Animate In & Out Modal Color & Opacity Close Button
- 7. DEMO
- 8. Attribution
- 9. Attribution
- 10. Expire Marketo Sales Insight Template
- 12. DEMO
- 14. Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Bulk Extract - Leads and Activities • New interfaces for extract large data sets asynchronously • Leads • Retrieve leads by Created At, Static Lists, Updated At*, and Smart List* • Activities • Get Activities by Created At; Optional Activity Type Filter • Learn more at developers.marketo.com/rest-api/bulk-extract *Only available on subscriptions with Corona
- 15. ABM Enhancements
- 16. Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Named Account List APIs • CRUD Methods for managing Named Account Lists remotely and automatically • Add, Remove or Retrieve list membership programmatically • Primarily targeted at ABM partners
- 17. Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Account Based Marketing • Percentile Scoring • Custom Fields for Named Accounts
- 18. Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Percentile Scoring • Provides a Uniform Scale for Named Account Scores • 100-based Scale • Replaces Raw Score in Account Details Header • Appears Alongside the Raw Score Everywhere Else • Score [Percentile] • 18700 [100]
- 19. Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Custom Fields for Named Accounts • Create Up to 10 Custom Fields on Named Accounts • Can Be Mapped to CRM • Visibility • Visible in Grids • Visible in Discover CRM Accounts (When Mapped) • Visible on Account Details page (When it Has a Value) • Available as Constraint in “Member of Named Account” Filter
- 20. Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Custom Fields for Named Accounts • Sync’d with CRM • Editable from the Account Details Page (Non-CRM) • Updated by API
- 21. Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 7/27/2017 Account Insight What is it? • Sales intelligence capability for ABM delivered in a Chrome plugin (e.g. Account details, contact activity, list of top named accounts, etc) Why does it matter? • Reps now have real time insights on how named accounts are engaging to prioritize their account planning and outreach • Marketing and sales can work from the same “sheet of music” to engage accounts effectively Who uses it? How? • Sales reps, accounts teams • Plug-in is available anytime and works in context with CRM
- 22. Account Insight – Under the Hood • Admins will issue licenses to sales users • New role “Account Insight User” will restrict access to the plug-in only, not Marketo. • Invitees (sales reps) must setup unique login, install the plug-in then authenticate • Works only for Chrome • Does not work with customers who have SSO-only enabled
- 23. DEMO
- 24. Thank You! Marketo Product Management
Editor's Notes
- #2: Christina Fuentealba
- #6: Expire Template
- #7: What are the 2 benefits to using LinkedIn Lead Gen Forms? Standard CTAs: Sign Up Apply Now Download Get Quote Learn More Subscribe Register
- #8: Demo out of mjqerubiks
- #11: Expire Template
- #12: Expire Template
- #13: Update with new cover from visual brand deck.
- #22: Works with Salesforce and MSD, but there are some limitations with MSD, so be sure to listen to the feature details video
- #25: Update with new cover from visual brand deck.