Q1 2017 release feature round up
- 1. Quarterly Feature Round-Up Kenneth Elkington Product Manager, Marketo David Myers Senior Product Manager, Marketo Hosted by Marketo Product Management Doug Marshall Director, Product Management, Marketo Frank Passantino Senior Product Manager, Marketo
- 2. Advanced Matching for Facebook
- 3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Advanced Matching • Email Address, Phone, First Name, Last Name, City, State, Postal Code, Date of Birth. • Email Address Advanced Matching Standard Matching
- 4. Web Personalization + Predictive Content
- 5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Agenda 1. Predictive Content 1. Filter additions by Source & Analytics 2. Edit Predictive Content 3. Auto-Discover Content Improvements 2. Web Personalization - Export Campaigns 3. Localization - Web Personalization & Predictive Content
- 6. Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Predictive Content Filter
- 7. Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Predictive – Filter by Enabled Source View Predictive Content in grid enabled for specific source (Email, Rich Media, Bar)
- 8. Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Predictive – Filter by Analytics View Analytics in Predictive Content Grid by Source (Email, Rich Media, Bar)
- 9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Edit Predictive Content Current
- 10. Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Edit Predictive Content • New Predictive Content editor • Split per source (Email, Rich Media, Bar) • Content name inline editing • Different titles, images per source
- 11. Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Edit Predictive Content *Category and URL consistent for all sources
- 12. Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Auto-Discover Content Auto-Discover and auto-fill more fields in the content discovery process Discover Content Extension (PDF, PPT, Videos) Discover Content URL Pattern (HTML Pages)
- 13. Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Auto-Discover Content Auto-Discover Video (youtube, vimeo, wistia) • Improved Name and Title Discovery of Video • Adds Image URL of Video for Email, Rich Media
- 14. Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Auto-Discover Content Auto-Discover HTML Content using Meta Data: • Improved Name and Title discovery of content • Adding Image URL of content for Email, rich media • Adding Description to Rich Media
- 15. Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Auto-Discover Content Auto-Discover HTML Content using Meta Data
- 16. Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Auto-Discover Content • Better Auto-Content Discovery, more field completion • Less preparation work for the marketer • Quicker and easier to approve and enable content for Predictive
- 17. Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Web Personalization Export Web Campaign Data
- 18. Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Localization Web Personalization & Predictive Content in: • Japanese • German • Spanish • Portuguese (Q2) • French (Q2)
- 19. Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Summary 1. Predictive Content 1. Filter additions by source & analytics 2. Edit Predictive Content 3. Auto-Discover Content Improvements 2. Web Personalization - Export Campaigns 3. Localization - Web Personalization & Predictive Content
- 20. ABM Enhancements
- 21. Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Account Based Marketing • CSV Import for Named Accounts • ABM Support in Email Insights
- 23. Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 4/6/2017 Mobile and Vibes SMS • Mobile • New MME SDK API – Remove Push Tokens • Vibes SMS • New Filter for SMS – Member of Vibes List
- 25. • Provides a higher throughput interface for synchronizing custom objects into Marketo • Familiar interface to anyone who has used the existing Import Lead API • Import a CSV, TSV, or SSV spreadsheet file into Marketo as Custom Objects • Essentially the same functionality as the UI Custom Object Import Custom Object Import API
- 26. Thank You! Marketo Product Management
Editor's Notes
- #3: Update with new cover from visual brand deck.