Usages of ICT : A user-oriented innovation process
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The Gis M@rsouin is an interdisciplinary research center in Brittany that focuses on the study of internet usage and user-oriented innovation. It has three platforms - a technological platform, observatory, and laboratory experiment. The goals are to lead research programs, evaluate public policy, and collaborate with industry. The key areas of research are learning, social interaction, public policy, and markets. M@rsouin emphasizes interdisciplinary work, diversity of expertise, putting users at the core, observation in real contexts, and involving users throughout the innovation process.
Usages of ICT : A user-oriented innovation process
- 1. Usages of ICTA user oriented innovation processSylvain Dejean - Coordinator
- 2. The Gis M@rsouinGathers Breton laboratories which have two common denominatorsHuman and Social Sciences expertisesThe study of Internet « usages »Is able to:Lead research program Evaluate public policyCollaborate with industrial in a user oriented conception process
- 3. General organization3 PlatformsTECHNOLOGICAL PLATFORMOBSERVATORYLABORATORY EXPERIMENTto support50 researchers in 4 universities and 2 schoolsEconomics Communication studies Social Cognitive Psychology Education science Management Science, Political scienceErgonomy Sociology
- 4. 4 main fields of researchLearningHow digital technologies change and contribute to news forms of learning.Social interactionNew technologies enable to create new sociability, new sharing process, news information and knowledge production, news media.Public areaHow can new digital technologies help public policy makers and citizen. MarketEconomic impact of digital technologies, e-commerce development, network economics.
- 5. The strengths of M@rsouinInterdisciplinaryDiversity of expertise, methodology and knowledgeM@rsouin is able to coordinate and integrateall these various approachesPut users at the core processObservation in real contextSpecific situation experimented in laboratoryTarget users as regard to issues and needs addressed.Ability to bring expertise's at each stage of the conception process.
- 6. The observatoryCouples questionnaire and research issues to produce original and meaningful analysis.Content: Photography of equipment and usages, prospective analysis, need assessment, satisfaction analysis, profiling.Methodology:Building questionnaire, sampling, definition of quotas and representatively, monitoring the survey (recovering respondents)Treatment: cleaning database, statistical analysis (cross and frequency tab) specific treatment, multivariate analysis (typology, factorial analysis), econometrics.
- 7. Laboratory experimentA set of three platforms evaluating the uses of ICT
- 9. Collecting and analyzing data on uses
- 10. Enhancing methods of observation
- 11. Usability testing and recommendations for product improvement.
- 12. Equipment :
- 13. Apartment
- 15. Eye-tracking and test room
- 17. Before design: user and organizational requirements analysis
- 18. During design: iterative design-evaluation
- 19. After design: acceptance evaluation, post experience interviewsLOUSTIC Rennes platform
- 20. Technological platformImaginLab is an open platform dedicated to integration test, interoperability and usages experiment of new digital technologies on fixed and mobile networks.Lannion: Broadband connexion (FTTH, FTTO)Brest: high speed wireless technology (LTE/4G)Rennes: Digital TV (DVB-T2)On each platform a panel of users “Imagineurs” are available to experiment, test and observe innovative services and products.
- 21. The user driven InnovationMaking products and services “usable”Closing the gap between what user wants and what products are able to do.Social and Human sciences are best able to bring their expertise.Necessity to intervene early in the production processA large, diverse and motivated panel of experimenter is needed.
- 22. How it works
- 23. How it works
- 24. How it works
- 25. How it works
- 26. How it works
- 27. How it works
- 28. How it works
- 29. A user oriented conception processProduction processDuringAfterBeforeUsers needsPrototypes testingPost-experience evaluationExpert evaluationMarket analysisEvolution of usesTypology of current users and usages Usability testsConsumer fulfillmentValuable functionalitiesExperimentsObservation in situ
- 30. Before the production processNeed to know WHO is going to use the product/serviceSocio-economic characteristicAge, income, formation, locationCurrent environmentEquipment, usage related to the new product and service.Need to evaluate WHAT they need ? and WHY do they need it ?What is missing in current usagesBarriers to usage, social and individual impedimentsIn the user point of view what would be valuable for future.Evaluation of the willingness to pay, valuable functionalities A market studyAnalyze how the market is structured Competition, legal and financial context
- 31. Before the production process
- 32. During the production processHow the user perceives the product/service and its functionality
- 33. Is it perceived as useful for future user?
- 34. Is it perceived as easy to use for future user?
- 35. Does the user intend to use the product/service?
- 37. Iterative test between user and designer
- 39. Usability tests
- 40. Experiments
- 41. Aiming to record
- 42. Objective data ( errors, efficiency, eye tracking data, trace data)
- 43. Subjective data (satisfaction, usability, utility)
- 44. Until a final validation of the product/serviceDuring the production process
- 45. After the production ProcessConsumer fulfillment
- 46. How the final product fit with user’s expectation
- 48. How does the user appropriated the service/product
- 49. Is there an evolution in the way he uses itThanks for your attention contact@marsouin.orgenquete@marsouin.orgeric.jamet@mshb.frseverine.erhel@mshb.fr