Maslow’s need hierarchy & Herzberg’s Theory
- 1. Maslow’s need hierarchy & Herzberg’s Theory Kishor G.Lamdande. RAJIV BUSSINESS SCHOOL MBA.(1)
- 2. Abraham Maslow (1908-1970) Humanistic-Existential Paradigm Self-actualization Theory
- 3. Maslow’s Assumptions Human nature is basically good, not evil Normal human development involves the actualization of this inherent goodness
- 4. Self-Actualization Esteem Love Safety Physiological Maslow’s Hierarchy of Needs
- 5. Guiding principles 1. Needs arranged according to potency and strength. Lower needs stronger and more urgently felt. 2. Lower needs appear earlier in development. Babies concerned with biological needs, toddlers with safety, seniors more likely to be self-actualized. 3. Needs are filled sequentially, lowest to highest.
- 6. Hierarchy of needs Maslow did not believe that you had to completely satisfy each level before moving to a higher one. Example: work for safety when 60% of physiological needs met.
- 7. Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS MOST NEEDS HAVE TO DO WITH SURVIVAL PHYSICALLY AND PSYCHOLOGICALLY Body needs-oxygen, Body temperature, Atmospheric pressure Hunger and thirst Survival in Natural disasters
- 8. Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS ON THE WHOLE AN INDIVIDUALON THE WHOLE AN INDIVIDUAL CANNOT SATISFY ANY LEVELCANNOT SATISFY ANY LEVEL UNLESS NEEDS BELOW AREUNLESS NEEDS BELOW ARE SATISFIEDSATISFIED
- 9. Safety needs Security in our environment. Stability and protection. Job security, insurance, retirement plans. Stock market crash wipes out nest egg.
- 10. Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION, AND BELONGINGNESS NEEDS
- 11. Love and Belongingness Friends, life partner, children, social clubs, religious communities. Stunting of this need leads to most behavior problems. Importance of social bonds.
- 12. Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION, AND BELONGINGNESS NEEDS ESTEEM NEEDS
- 13. Esteem needs has two levels Lower level need for respect from others Such as recognition, attention, appreciation. Higher level self respect Such as confidence, competence, mastery. Question: Can others respect you if you don’t respect yourself?
- 14. Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of Needs SELF-SELF- ACTUALIZATIONACTUALIZATION NEEDNEED FORFOR MASLOW EMPHASIZES NEED FOR SELFMASLOW EMPHASIZES NEED FOR SELF ACTUALIZATION ISACTUALIZATION IS A HEALTHY INDIVIDUAL’S PRIMEA HEALTHY INDIVIDUAL’S PRIME MOTIVATIONMOTIVATION SELF-ACTUALIZATION MEANSSELF-ACTUALIZATION MEANS ACTUALIZINGACTUALIZING ONE’S POTENTIAL BECOMING ALL ONE ISONE’S POTENTIAL BECOMING ALL ONE IS CAPABLE OF BECOMINGCAPABLE OF BECOMING
- 15. Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION, AND BELONGINGNESS NEEDS ESTEEM NEEDS SELF- ACTUALIZATION NEED
- 16. but we can nearly allbut we can nearly all do more than wedo more than we think we canthink we can Nobody can doNobody can do everything,everything,
- 17. Maslow’s Definition of a Self-actualized Person Has no mental illness Satisfied in basic needs Fully exploited talents Motivated by values
- 18. The Herzberg’s Theory Two-Factor Theory of Motivation A theory that identifies two sets of factors that influence job satisfaction: Motivators Job-content factors such as achievement, recognition, responsibility, advancement, and the work itself
- 19. Hygiene Factors Job-context variables such as salary, interpersonal relations, technical supervision, working conditions, and company policies and administration
- 20. Herzberg’s Two-Factor Theory . Salary Technical supervision Company policies and administration Interpersonal relations Working conditions Achievement Recognition Responsibility Advancement The work itself Hygiene Factors Motivators
- 21. The Herzberg Theory The two-factor theory holds that motivators and hygiene factors relate to employee satisfaction – a more complex relationship than the traditional view that employees are either satisfied or dissatisfied –If hygiene factors are not taken care of or are deficient there will be dissatisfaction –There may be no dissatisfaction if hygiene factors are taken care of – there may be no satisfaction also –Only when motivators are present will there be satisfaction
- 22. The Herzberg Theory Hygiene factors help to prevent dissatisfaction – thus the term hygiene as it is used in the health field Only motivators lead to satisfaction Efforts to motivate human resources must provide: Recognition A chance to achieve and grow Advancement Interesting work