Maslow’s need hierarchy
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Abraham Maslow's hierarchy of needs is summarized in three sentences: Maslow proposed that human needs are arranged in a hierarchy, with physiological needs like food and shelter at the bottom, followed by safety, love and belonging, esteem, and self-actualization needs at the top; as lower level needs are met, higher level needs emerge; and Maslow's theory focuses on understanding human motivation and personality development.
Maslow’s need hierarchy
- 1. MASLOW’s NEED HIERARCHY PRESENTATION BY: M. AAMER WAQAS IDREES ROLL # 02 BBA-6th (A)
- 2. • • Professor of Psychology. Columbia University. Maslow focused on positive qualities of people. Human nature is basically good, not evil. Abraham Maslow (1908-1970)
- 3. Idleness Necessity for an organism to live a healthy life. Deficiency. Can be Objective/Physical or Subjective Objective needs - food, shelter, sleep Subjective needs – affection, acceptance, self-esteem. freedom Identity Protection Creation Understand ing NEED..? Participatio n affection
- 5. • • • • Mostly basic needs for human survival If not met, the human body cannot function. Metabolic needs – air, water, food, rest Clothing, shelter. PHYSIOLOGICAL NEEDS
- 6. • Stable physical and emotional environment issues. • Such as benefits, pension, safe work environment, and fair work practices. • Safety of property against natural disasters, calamities, wars, etc • Law & order SAFETY NEEDS
- 7. • social acceptance issues such as friendship or cooperation on the job. • Need to feel a sense of belonging and acceptance • Small groups – clubs, office teams, school/college houses • Large groups – political parties, Sports teams. BELONGINGNESS
- 8. • Positive self-image. • Respect and recognition. • Such as job titles, nice work spaces, and prestigious job assignments. SELF ESTEEM
- 9. • Achievements oriented. • Workplace autonomy, challenging work. • Subject matter expert status on the job. • Intrinsic growth of what is already in a person. • Growth-motivated rather than deficiency-motivated. SELF ACTUALIZATION
- 10. • The basic idea of Maslow's Hierarchy of Needs: Our needs are constantly changing. • As one need is met, we desire other needs. • Beauty of Maslow’s hierarchy: Reality and problemcentered. ADVANTAGE
- 11. • Maslow created his hierarchy of needs from an INDIVIDUALISTIC PERSPECTIVE, being that he was from the United States, a highly individualistic nation. • His theory was based upon healthy persons. Study of exemplary people such as Albert Einstein, etc. No anticipation of mentally crippled or mentally ill. • Classic approach. No room for spirituals like Sufi, poets etc. OBJECTIONS:
- 12. • Products are formed and placed to satisfy a category of needs in marketing as well as advertising. • Example: You may convince a person to buy a car even if he don’t have to by analyzing his level of need. (Mostly in Self esteem stage because they relate themselves with brands to show achievements.) MARKETING APPLICATION:
- 13. THE END